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10 Personal Branding Books

In my opinion, people don’t read enough books. I rarely spend more than a few hours a week with book in hand, which is hugely disappointing considering at one point in time I powered through 4 or 5 novels a month. So, my post today is a list of personal branding books I think you should consider reading.

Dan Schawbel–the man behind Student Branding–has written a standout personal branding book called Me 2.0: Build a Powerful Brand to Achieve Career Success. The Amazon reviews rock. On the home page of Student Branding, we also feature a book of the moment–some truly great reads.

Here is a list of 9 other branding books worth checking out:

1. The Brand Called You by Peter Montoya and Tim Vandehey

2. The Brand YU Life: Re-thinking who you are through personal brand management by Haji E. Flemings

3. Self Marketing Power: Branding Yourself As a Business of One by Jeff Beals

4. The Brand You 50 by Tom Peters

5. Managing Brand You by Jerry S. Wilson and Ira Blumenthal

6. Career Distinction: Stand Out by Building Your Brand by William Arruda and Kirsten Dixson

7. The 10Ks of Personal Branding by Kaplan Mobray

8. Never Eat Alone by Keith Ferrazzi and Tahl Raz

9. Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd by David McNally and Karl D. Speak

Cassie is a May 2009 University of Wisconsin-Madison Ag Journalism graduate. She recently joined SPARK Advertising in Neenah, Wis. as a full-time public relations specialist. Find Cassie on TwitterBrazenCareerist, and LinkedIn.

Related posts:

  1. Personal Branding Basics: It’s all about networking
  2. Personal Branding Basics: It’s All About Communication
  3. Personal Branding Predictions for 2010

4 Responses to “10 Personal Branding Books”

  1. Cassie,

    I love seeing what others have found and being asked this because there are somany (and only a few good ones!).

    Just started to finally read Tim O’Brien’s one, not bad so far, will reserve
    judgement. Also REALLY looking forward to reading Dan Pink’s new one Drive – see a lot of applications for it in personal branding.

    My top 5 personal branding books;

    Career Distinction – Willliam Arruda and Kirsten Dixson
    Brand You 50 – Tom Peters
    The Brand Called You – Peter Montoya (avoid his follow up one!)
    Make a Name for Yourself – Robin Fisher Roffer (for women)
    Career Warfare – David D’Alessandro (for corporate workers)

    Other branding books that relate well to personal branding:

    Brain Tatoos – Karen Post
    FLIP – Peter Sheehan
    The Brand Gap – Marty Neumeier
    A Clear Eye for Branding – Tom Asacker
    All Marketers Are Liars – Seth Godin
    Branding is Only for Cattle – Jonathan Salem Baskin

    Online Brand
    Crush It – Gary Vaynerchuk
    Six Pixels of Separation – Mitch Joel
    Trust Agents – Chris Brogan & Julien Smith (Walter Akan did a good review of this here http://www.thepersonalbrandingblog.com/2010/01/are-you-a-trust-agent.html )

    Other books I recommend for the various steps of the personal branding process;
    Loving What Is – Byron Katie
    Excuse Me Your Life is Waiting – Lynn Grabhorn
    Getting Things Done – David Allen
    Love is the Killer App – Tim Sanders
    Now Discover Your Strengths – Buckingham & Clifton
    or Strengthsfinder 2.0 by Tom Rath
    A Whole New Mind – Dan Pink
    Outliers– Malcolm Gladwell
    Brag- The Art of Tooting Your Own Horn – Peggy Klaus
    Never Eat Alone – Keith Ferrazzi
    Little Black Book of Connections – Jeffrey Gitomer
    The First 90 Days – Michael Watkins

    Just my toonies worth

  2. avatar Sasha says:

    Interesting that there are so many books about personal brand. As a Gen X-er, I assumed we were all pretty sure who we were. Does Gen Y need more help with this?

    It’s a great subject and will undoubtedly be an interesting read as it relates to personal style. Thanks for sharing!

  3. avatar Bret Simmons says:

    This was very helpful, Cassie. I’ve added a few of these to my Amazon wish list and will check them out. I’ve used Dan’s book in my classes on personal branding so far, but honestly my student’s don’t like the book. They want something with more substance. So I am looking around for a good replacement. Until I find a better book, ME 2.0 will be the one. Thanks! Bret

  4. avatar Cassie Holman says:

    Thanks for the thoughts everyone, and thanks for adding to the ilst! Because personal branding crosses into so many different facets of our lives–personal, academic, career, health, relationships–it seems there are countless options for great reads.

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  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


  • Connect With Dan

  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

  • Connect With Chelsea

  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs