Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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What’s Your Purpose?

I just got back from a wonderful long weekend in NYC, where I saw the Sunday matinee of Avenue Q. After the show, I was left with one thought: what’s my purpose? Avenue Q is about a recent college graduate who moves to NYC with a job in hand and moves onto Avenue Q, the [...]

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Rejection – It’s Not Personal

As job seekers, we all have one thing in common–at one point or another, we will all be rejected. When I was right out of college, I really wanted to work for this local company that was world-renowned for its jewelry. I imagined myself getting an employee discount and being able to present all my [...]

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Developing a Vogue Career

It has been a few weeks since all the buzz surrounded Madonna’s half-time performance at the Super Bowl. While Madonna certainly has her detractors who believe she is too old to be an entertainer, there is no doubt that Madonna is still talent-packed and thriving. Madonna burst onto the scene in the 1980s as a [...]

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Young Professionals: Bring New Ideas to Your Team

As a young professional in today’s world of digital media, you may be tasked with greater responsibilities as companies and brands are relying a great deal on fresh perspectives, innovation, and the ability to be agile on new initiatives. While you may be granted greater responsibilities and opportunities, the trust factor is not always there. [...]

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Change: Fight it or Embrace it?

This week, the Oregon members of my organization within HR had a big moment: we moved. Normally, I’m pretty adaptable and do well with change. But I found myself having some apprehension and anxiety about the new move–and it’s only the first day. There are two ways to approach change that you can’t influence or [...]

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Pack Your Boxes – You’re Moving!

With graduation approaching in May for many seniors, you’re probably starting to think about what lies ahead for the summer. Some of you may move home temporarily, others might be planning to stay more permanently. If your home town is experiencing slow job growth or has a very competitive entry level market, you may want [...]

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It’s the Little Things

I’ve witnessed candidates making so many simple mistakes lately that Alexander Pope’s popular quote, “To err is human, to forgive is divine,” has been at the forefront of my mind.    I recognize that sometimes a candidate deserves the benefit of the doubt and believe me, I’ve overlooked candidates rushing into interviews flushed and late, [...]

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Personal Branding: Time to Reflect and Move Forward

Now it’s back to school and you’re wrapping up the start of a new semester. It’s exciting to think you’re a little wiser and one step closer to graduation. But are you ready? Have you thought about what’s next, short-term and long-term? Do you need to bring your grades up to apply to that graduate [...]

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Are Employers Taking Advantage of the Difficult Job Market?

Does the weak economy of the last few years mean that employers are taking advantage of recent grads looking for their first full time job?  It’s clear to me that some employers are seizing on this opportunity (if you can call it that) to make low or even insulting job offers to entry level candidates. [...]

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Which Type of Employee are You?

Defining your role in the workplace Many of us in social media and business worry about our brand in terms of how those in our industry view us. So much so, that we forget about our brand in the workplace. On any team or in any office, every person has a brand or role that [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs