Ask yourself this: if an important person you’ve never met wanted information on you, where would they go? Most likely your super tech-savvy investigator would go straight to Google (or Bing…haha!). Would they find stuff about you that would impress them, or would it be full of random mumbo-jumbo nonsense from five years ago? Even if your results aren’t as bad as I’m making them sound, there’s always room to improve the impression you make on high profile professionals.
Sure “impress the important guy” sounds all nice and dandy, but how do you actually go about this? Although there are many options, creating a personal Web site is one of the best ways to both share and promote who you are. In today’s tech-driven world, maintaining a nice personal Web site can give you an edge. But how?
A large portion of reputation management for any business or individual occurs online. I’ve observed this firsthand at the surety bond insurance company I work for. Because of this, you have to carry a strong online presence. By maintaining a personal Web site, you control how others perceive you. Including your resume on your Web site is a great way to sum up your accomplishments in an easy-to-read format. Feature any organizations and other extracurriculars that you’ve been involved with as a way to show-and-tell your accomplishments. Effectively managing your online reputation will draw attention away from the random search results you have little control over.
2. It showcases your personality.
Maintaining a strong personal Web site is a great way to let people you don’t have the opportunity to meet in person know what you’re all about. Personal Web sites allow you to really show off what you have done, what you are doing and what you plan to do. Use your creativity to show your personality and make yourself memorable. Sharing your Web site on your Facebook, Twitter and LinkedIn accounts is a great way to easily and effectively promote yourself to as many people as possible.
3. It proves that you’re relevant.
The best thing about having a personal Web site is that it shows that you’re a real person with real goals. When used correctly, you can make an impact on potential employers by putting your best (virtual) foot forward. Include a somewhat brief life story to tell where you have come from and explain where you want end up. This gives potential employers an idea of what you expect of them and vice versa.
Even if you aren’t the most tech-savvy person, managing your own personal Web site needs to be a priority. Improve your personal branding in any way possible; every little bit helps. Having positive results come out of a Google search is a fantastic way to make that great first impression on a potential employer.
Do you have any other tips for promoting yourself online?
Kevin is a dental student at the University of Missouri – Kansas City, where he’ll graduate from in 2016 with his DDS degree. He is already a graduate of the University of Missouri system in Columbia (Mizzou) obtaining a degree is Biology with University Honors. In addition to school, Kevin has helped start a successful online bonding company, SuretyBonds.com, by leading it’s marketing program since 2009. He is a passionate triathlete and marathoner with dreams of competing in the Ironman World Championships in Kona, Hawaii. Connect with Kevin: @kevinckaiser, LinkedIn