Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Meaningful Interactions

I spend most of every day at my computer. Emails, social media, research, writing press releases, more emails. Then, I leave work and dive into my personal emails and social networks at home. Repeat Monday, Tuesday, Wednesday, Thursday, Friday. Boring, right? Lately, I feel like my series of meaningful face-to-face interactions are limited and my [...]

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The Modern Workplace is Unproductive

Lately I’ve been feeling totally overwhelmed at work. Long hours. Taking work home almost every night. Continual to-do lists running through my mind. Why on earth do I have so much work?! And I know I am not alone. This is the same problem thousands of students, young workers and experienced professionals face every day. [...]

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Student Branding Interview: Washington Post Education Reporter Jenna Johnson

The Washington Post recently launched a new blog for college students called College Overload, that offers advice, news and commentary on issues important to students. I interviewed Jenna Johnson, education reporter for the Washington Post and the voice behind the blog. How did College Overload come to be? We realized we weren’t really writing much [...]

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10 Awesome Gen Y Blogs

I think that one of the best ways to learn, grow, and challenge viewpoints, is to read and comment on the work of your peers. It builds community and continually exposes you to new and helpful ideas. Below are some awesome Gen Y blogs I read. This list is by no means exhaustive, and I’m [...]

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SlideShare as a social media resume

The SlideShare e-mail newsletter I received this week told the story of Laura Gainor and her somewhat unconventional journey to become the Social Media Strategist for Comet Branding. When she found out her and her husband were relocating to Milwaukee, she set out to get herself hired at Comet Branding. She launched her own campaign [...]

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Create Your Dream Job

This post is about doing what you love, inspired by my little sister. On my last trip to Madison, I met my sister for coffee.  We talked life, boys, school, jobs and everything in between. While I ventured back home to Neenah (kicking and screaming), she took my place in the city I love and [...]

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How to Prepare for an Entry-Level Interview

I am not a career counselor or expert. However, as a recent graduate, I have attended my fair share of interviews and have a pretty good idea of what to expect. Below are my personal thoughts and interview tips for the recent college grad job seeker: Research the company. Obvious, I know, but worth repeating: [...]

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The Importance of Variety: 36 Ways to Expand Your interests

Much of personal branding centers around upholding a consistent image. While consistency is essential to strong brands, we must remember that variety is also essential to maintaining a balanced existence. Below are 36 ideas to enhance and add variety to your daily activities. These are simply reminders that we must remain open to new concepts, [...]

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10 Personal Branding Books

In my opinion, people don’t read enough books. I rarely spend more than a few hours a week with book in hand, which is hugely disappointing considering at one point in time I powered through 4 or 5 novels a month. So, my post today is a list of personal branding books I think you [...]

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Employers Will Check Your Online Identity

January 28, 2010 was the 4th annual Data Privacy Day. The Microsoft-sponsored “holiday” was established to raise awareness and educate consumers regarding online privacy issues. In accordance with the day, Micosoft also released survey results detailing consumers’ online web use and privacy. The survey revealed that the majority of employers do use the Internet to [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs