Student Branding Blog – Dan Schawbel The Student Branding Blog is the #1 resource for career and personal branding advice for high school, college and graduate students. This blog, with the support of experienced college career counselors and recent graduates, will help students capitalize on their own unique abilities.

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Making Your Own Opportunities

Last week, Seth Godin professed that “safe is risky.”  Many people follow directions, aim for approval from professors/bosses, and color inside the lines. This aversion to risk is actually risky — in that you risk not taking advantage of the world of opportunities around you.
Godin used the example of a student only interviewing with companies [...]

#EntryLevelTweet: Your Job Search in 140 Characters

I know what you’re thinking: there’s no way to give meaningful career advice in 140 characters.  I generally agree with you.  But Heather Huhman’s new book, #EntryLevelTweet, defies the norm.  Broken up into six sections, the book packs actionable tips into simple, 140-character blurbs.  It’s perfect for a college junior or senior embarking on a [...]

How Introverts Can Benefit from Social Media

Your career success hinges on your ability to network with people and promote your professional self.  For introverts, both of these things can be challenging.
The idea of attending a networking event is enough to make some introverts sick, as is the thought of boasting about one’s accomplishments in an interview.  Luckily, social media make it [...]

Three LinkedIn Secrets for Job Seekers

LinkedIn can be a major asset in your job search. Beyond providing you with a platform for expressing your professional identity, LinkedIn is a powerful tool for gathering insider information and building your network.
Here are three ways you can tap into the full power of the professional networking site. Warning: some people say that using [...]

Avoiding Generational Battles At Work

I think the most important skill you can acquire before entering the modern-day workforce is the ability to work effectively with a diverse array of people. Team projects are more common than ever.  Whether you’re at an internship or full-time job, you’re expected to know how to deal with a variety of people — [...]

Dear Penelope Trunk: You’re Wrong

Last week, Penelope Trunk wrote a blog post debating the value of college and questioning whether a liberal arts education prepares students for the working world. Within this post, she targeted career centers, labeling them “useless” and “incompetent.” She even developed a list of reasons “why career centers are terrible.”
I think Penelope Trunk is an [...]

Benefiting From a Career Fair That You Hate

During my time in college, I never attended career fairs.  I found them unappealing.  As someone interested in advertising and communications, all the financial services, IT, and engineering companies turned me off.  I was never sure exactly what I wanted to do after college, but I knew I didn’t want to be part of a [...]

Greek Life and Your Job Search

Since I work on a college campus where 25% of students are involved in greek life, I receive a fair share of questions about how to represent this involvement in the job search process. When I’m lucky, I get to present workshops to entire fraternities and sororities about how to leverage their greek experience as [...]

The January To-Do List

For college students, early January is prime time for getting things done. School isn’t back in session yet and unless you have a winter break job, you are probably finding yourself with some time on your hands. Whether you’re a freshman exploring internship options or a senior staring ahead at a scary job search, take [...]

Five Quick Tips For a Better Resume

One of the most important elements of your personal brand is your resume. Through your resume, employers will make snap judgments about you and whether you might be worth bringing into their organizations.  A strategically crafted resume can launch an unlikely candidate into the interview stage, while a poorly constructed resume can obscure a star [...]

  • Dan Schawbel

    Dan Schawbel is the founder of the Student Branding Blog, the leading personal branding expert for Gen-Y, the best-selling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is an Assistant Brand Manager at Time Inc. Home Entertainment where she manages brand extension projects for numerous publications including Sports Illustrated Swimsuit and People.

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