Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Three LinkedIn Secrets for Job Seekers

LinkedIn can be a major asset in your job search. Beyond providing you with a platform for expressing your professional identity, LinkedIn is a powerful tool for gathering insider information and building your network. Here are three ways you can tap into the full power of the professional networking site. Warning: some people say that [...]

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Avoiding Generational Battles At Work

I think the most important skill you can acquire before entering the modern-day workforce is the ability to work effectively with a diverse array of people. Team projects are more common than ever.  Whether you’re at an internship or full-time job, you’re expected to know how to deal with a variety of people — specifically, [...]

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Dear Penelope Trunk: You’re Wrong

Last week, Penelope Trunk wrote a blog post debating the value of college and questioning whether a liberal arts education prepares students for the working world. Within this post, she targeted career centers, labeling them “useless” and “incompetent.” She even developed a list of reasons “why career centers are terrible.” I think Penelope Trunk is [...]

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Benefiting From a Career Fair That You Hate

During my time in college, I never attended career fairs.  I found them unappealing.  As someone interested in advertising and communications, all the financial services, IT, and engineering companies turned me off.  I was never sure exactly what I wanted to do after college, but I knew I didn’t want to be part of a [...]

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Greek Life and Your Job Search

Since I work on a college campus where 25% of students are involved in greek life, I receive a fair share of questions about how to represent this involvement in the job search process. When I’m lucky, I get to present workshops to entire fraternities and sororities about how to leverage their greek experience as [...]

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The January To-Do List

For college students, early January is prime time for getting things done. School isn’t back in session yet and unless you have a winter break job, you are probably finding yourself with some time on your hands. Whether you’re a freshman exploring internship options or a senior staring ahead at a scary job search, take [...]

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Five Quick Tips For a Better Resume

One of the most important elements of your personal brand is your resume. Through your resume, employers will make snap judgments about you and whether you might be worth bringing into their organizations.  A strategically crafted resume can launch an unlikely candidate into the interview stage, while a poorly constructed resume can obscure a star [...]

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Gen Y: Entitled, Unprofessional, Interpersonally Inept

In order to effectively create your personal brand, it’s necessary to know some of the common stereotypes about our generation. Earlier this week, Student Branding contributor Bret Simmons talked about dealing with the millennial perception. As you engage with potential employers, keep these stereotypes in the back of your mind. While most employers understand that not every Gen [...]

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Identify (and Expand) Your Network!

As you look for internship and job opportunities, it’s likely that you have a substantial network to help you in your search, whether you realize it or not.  In this post, I will identify some people in your existing network and suggest ways that you may be able to cultivate new contacts. People in Your Existing [...]

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Rockstar Resumes For the Inexperienced

Sometimes when I meet with students – particularly freshmen and sophomores – they express to me that they do not have enough experience to fill a resume.  In most cases, it’s not a matter of the student lacking experience, but rather not drawing parallels between things he or she has done and how they could [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
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