Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.



Apply for a Job But Go For a Career!

Career is more than just a sequence of jobs! I recently read Rusty Rueff’s Glassdoor blog on How To Choose A ‘Triple Crown’ Career: It’s More Than Placing The Right Bet. I thought it very apt to share here the three questions Rusty Rueff asks to consider so that you can win your own Triple [...]


Social Honesty: Do What You Say and Say What You Do!

“I think if all of you are co-workers with me and we’re all connected on LinkedIn, I have less wiggle room to be creative on a resume… [T]he transparency of it will keep candidates honest.” Kris Dunn Social Media has significantly shifted the nuclei of reputation from a limited circle to all those who are [...]


Bring Out the Personality in Your Brand, Part II

“You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You.” –  Tom Peters Tom Peters was right! You need to experiment and find the right way that works for Brand You. As you scope [...]


Bring Out The Personality in Your Brand!

“You now have to decide what image you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace.” —David Ogilvy In today’s mature talent acquisition world, employers have shifted their focus from “top talent from top universities” to “ideal talent for our culture.” In other words, [...]


Bootstrap Yourself for Global Mobility – Part II

How to bootstrap for Global Mobility 21st Century Skills - Building relevant skills is the first step to get started on this journey. A more globally accepted Skills Framework is the Partnership for 21st Century Skills, a national organization that advocates for 21st century readiness for every student. The elements described as “21st century student outcomes” (represented by the rainbow) are [...]


Global Student Brand

Twenty-five years ago, ChemChina was spun off from China National Bluestar with a staff of just seven. Now we employ 160,000 people. We employ many people from Western countries, including at the management level. -  REN Jianxin President China National Chemical Corporation (ChemChina). This is the new story of global mobility that is unfurling and [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs