Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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One Resume Does Not Fit All

Fit. It’s funny how much effort we put into fit in our everyday life–if our clothes are too big, we bring them to a tailor so that they fit; if we’re thrown into a new environment, we may change our approach so we fit in with the crowd. Why then, when it comes to the [...]

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Resume Writing for Entertainment Careers

So you are interested in working in the entertainment industry, but don’t know where to start.  In addition to having experience in the field and access to a strong professional network, you will need to create a resume. Although many standard resume writing rules apply, your resume will have a slightly different look and feel. [...]

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Ready, Set, Go: Maximizing Your Spring Semester

Today marks the beginning of Spring semester for my students @LoyolaChicago. Some are returning to campus with internship or job offers in-hand, while others are still on the hunt for their dream career. Regardless of where you may be in your career journey, here are a few tips to maximize the upcoming semester. If you [...]

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Climbing the Corporate Lattice

My Grandfather was a high-power executive at an American manufacturing and engineering company. He was one of my role models; I thought if I could have at least half of the professional success he had, I would too be a successful businesswoman. Upon receiving my first full-time job offer with Sony Music, I asked for [...]

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Career and Job Search Resolutions

2012 is here! For some, the start of the New Year gives the opportunity to start fresh; for others it provides them with that extra push to continue going strong. When it comes to your own career exploration or job/internship search, what are your resolutions for 2012? Here are a few tips to help you [...]

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Making the Most of Your Winter Break

Winter break is upon us! While many college students are focusing solely on R&R with family and friends, others are using this time strategically to boost their job or internship search. While this may not sound like the most exciting way to spend your winter break, there are a few simple things you can do [...]

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Best Practices for Personal Branding via Twitter

While a large number of college students are on Twitter, many struggle using this social media channel as a personal branding tool. Last week, one of my students within the @Loyola_SoC asked me a great question after class: What are some best practices you recommend for college students on Twitter? Here is my answer: Claim [...]

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The #1 Question to Ask Before Applying for a Job

Last week’s post was all about reviewing and evaluating your job offer. While it is important to ask yourself these questions before signing the offer letter, many of these questions should and need to be asked before you even apply for the position (with the exception of salary and benefits). When a student comes into [...]

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Job Offer Received…Now What?

Congratulations! You have received your first a full-time job offer. For many college students, it’s tempting to accept on the spot; however I always advise students to take their time, think things through, and review all offers in detail with their College Career Advisor. You want to make sure you are making the right decision [...]

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Student Involvement: Quality Over Quantity

Involvement in extracurricular activities provides students with opportunities to meet and connect with others, explore areas of interest, and contribute to their campus and community. It also serves as a resume builder, as involvement allows college students to differentiate themselves from their peers in the job search. As a career advisor, I have seen a [...]

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Personal Branding Advice from the World’s Most Attractive Employer: Google

Every year Universum releases their list of the World’s Most Attractive Employers. This global index is compiled based on the preferences of over 160,000 job seekers, with a business or engineering background from the world´s 12 largest economies. Companies dubbed as “attractive” are viewed as organizations that excel in talent attraction and retention. For 2011, [...]

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Market Research on the Brand Called You

A good marketer always conducts market research before launching a new product. As job seekers, you need to be doing the same before putting yourself out in the job market. What are people saying about your personal brand? How can you best promote and position the brand called you in order to achieve optimal success [...]

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Shine In Your Interview–the STAR Technique

“Tell me about a time when…” “Give me an example of…” “Take me through a project where…” If your interview question begins with one of these phrases, there is a good chance that you are being asked a behavioral interview question. These types of questions serve as a tool for recruiters to measure your future/potential [...]

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15 Seconds to Make a First Impression

Were you aware that recruiters generally take 15 seconds to scan a candidate’s resume? In this initial look, they are deciding whether or not they should give you a more in-depth read, offer you an interview, and/or remove your application from the running. As such, it is important that you make the most of that [...]

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Tell Me About Yourself…

As a current career advisor and former hiring manager, no question seems to intimidate job seekers more than, “Tell me about yourself.”  One would think that this would be an easy question to answer, as you are simply speaking about your personal brand and how you can add value to Company X; however the open-endedness [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs