Student Branding Blog – Dan Schawbel The Student Branding Blog is the #1 resource for career and personal branding advice for high school, college and graduate students. This blog, with the support of experienced college career counselors and recent graduates, will help students capitalize on their own unique abilities.

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Think Like a PR Person

When it comes to finding a job, it’s not the most qualified person who gets the offer. It’s the person that does the best job marketing their skills.
I’m part of a local organization that happens to have a lot of public relations professionals among its members. From them, I’ve been able to learn more about [...]

Blogging as a Branding Tool… for Non-Bloggers

As I’ve written before, blogging builds credibility and is a great branding tool. If you don’t have a blog, there are still ways you can build your brand this way. If you are a blogger, these ideas can benefit you, too. Below are two methods, other than writing your own, to use blogs for personal [...]

Fail on an Olympic Level

Vice President Joe Biden reminded viewers watching his post-Winter Olympics Opening Ceremony interview last Friday night, of the way in which Olympic athletes risk failure in such a hugely public way, and praised them for doing so.
Usually we glamorize the winning play, the years of training, and the dramatic stories that lead to victory. World-class [...]

Facebook: Personal Branding Friend or Foe?

Much has been written about the “dangers” of Facebook for job seekers. I often feel like a broken record, reminding students to use privacy settings and be careful what they post. It is an important warning, as employers are increasingly using search engines and social networking sites to screen candidates, as Cassie Holman pointed out [...]

Get a Job That Doesn’t Exist (Yet)

Remember my friend who had the unannounced reference check? He received a job offer this week. He was offered a job that didn’t exist until he came along and made a case as to why it should and why he was the perfect person to do it.
As we all know, most available positions are never [...]

Be a Partner, Not a Customer

At the business school where I work, we talk a lot about partnerships.  Students are not viewed as customers to be served. Providing service means one person gives and the other receives. The service provider- in this case an advisor, professor or administrator- fulfills an obligation to the recipient: the student.
Service-based relationships are fake. The [...]

There’s No Such Thing As “References Available Upon Request”

Recently, a friend of mine who is job searching asked about a prospective employer who called his former boss.
“I did not provided any references during the interview process with Company X, but the manager called my old boss to ask about me. I didn’t know he was going to contact him, so I didn’t give [...]

Keys to Writing a Cover Letter

Cover letters can be somewhat daunting to write. I recall sitting for long periods of time staring at my laptop, trying to find the perfect combination of words to impress a potential employer.
Resumes, with their quick, bulleted list of accomplishments, always seem to be easier to write. Resumes have rules and structure. But, cover letters [...]

  • Dan Schawbel

    Dan Schawbel is the founder of the Student Branding Blog, the leading personal branding expert for Gen-Y, the best-selling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is an Assistant Brand Manager at Time Inc. Home Entertainment where she manages brand extension projects for numerous publications including Sports Illustrated Swimsuit and People.

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