Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.



You’re a Great Student… But No One Hires Students

You’ve just left your old-school career center with a brand new resume. According to the advice you received, the resume is “perfect”. You’ve listed your GPA, relevant course work, the class assignments you’re most proud of – and, of course, your well-thought-out objective statement. You can’t lose, right? And yet  after graduation, you can’t get [...]


Your Resume: Clone or a Genuine Original?

Ah, so many career experts… all ready to impart their wisdom. And, seemingly, all ready to make you and your career fit into some kind of template, for no other reason than convenience – theirs, or yours. This is not a new trend, of course. It has always been easiest to build a template and [...]


ReTweet, +1 and Share Your Way to a Personal Brand

This time of year, most students are excited about the fresh start to a new school year. However, many are also anxious about fitting in classes, homework, clubs, Greek life, internships, a job, a social life, networking and yes, building that all-important personal brand everyone is telling them is so important. The latter issue is [...]


Does Your Resume Show The Top 7 Soft Skills?

We’ve talked many times about the importance of tailoring your career collateral to every single application – and how adding this one element to your job hunt strategy can lead to a huge increase in interviews. Did you know, however, that there are personal attributes that should always be present – regardless of the job [...]


Personal Branding: A Promise You Keep

With all the buzz around personal branding, there seems to be some confusion regarding the difference between “marketing” and “branding” – and why that difference can make or break your attempt to create a positive first impression. Simply put: Marketing is what you want people to think about you… regardless of reality Branding is a [...]


Is Your Personal Brand… Personal?

Personal branding should be unique. Personal branding should be remarkable. Personal branding should be… personal. Instead, it seems the goal of most building an online personal brand is working toward neutral, non-confrontational–boring, even. We scrub our Facebook pages, sanitize and corporatize our Linkedin summaries, and make our resumes read like clones of everyone else’s resume. [...]


Five Keys to Consistency and Commitment After the Job Offer

Your hard work, your engaging online presence, and all that networking has paid off. You’ve got the job–maybe even your dream job. Now you can relax… right? Right. For about a weekend. Then, it’s time to put your network–and your brand–back to work. Here are five simple steps you can take to make sure your [...]


Are You Branding? Or Broadcasting?

As more of us realize the importance of personal branding, a trend is developing: we are confusing “branding” with blatant self-promotion–or “broadcasting”. Granted, I’m making the assumption that through our personal branding we want to show we are collaborative, friendly, giving and… well, likable. Of course there are no absolutes. Some may be interested in [...]


This Year, Why Wait for New Year’s Resolutions?

This time of year, many of us start coasting a bit. We enjoy the holidays, go home to see family, and take a little time off from the goals we hope to achieve. We also start looking forward to next year–knowing we can use New Year’s resolutions as motivation to make up for lost time. [...]


Let Others Do the Talking: Branding Through Testimonials

For all of you who have mastered the basics of personal branding, let’s kick this up a notch–with a tip that takes your personal branding to a whole different level: branding through testimonials. In other words, let others talk about you–and highlight your positive traits. Sound odd? Let’s take a look at several examples of [...]


20 Steps to Create, Expand, and Leverage Your Personal Brand

Most everyone talks about personal branding as though it has become an involuntary action, like a reflex or breathing. Not so. Personal branding is a learned skill. Or rather, a learning skill–as we all make mistakes, refine, and redesign until we get it as close to perfect as our situations and goals dictate. Questions abound: How [...]


5 Ways You Are Killing Your Personal Brand

We work hard to build our personal brands–perhaps to a fault. We scrub our Facebook pages. We scrape our knuckles on every possible social media platform. We struggle to create original content, comments, tweets, and posts. We labor to create an individual voice, leaving the echo chamber and “yes man” thoughts to others. And in [...]


Personal Branding with Purpose: What’s Your Intention?

You’re well on your way to establishing your online brand. You’ve started a LinkedIn account and are participating in Twitter chats. Your page looks marvelous and your Google+ account is running steadily. Depending on your chosen career field, you may even have an online portfolio to show off your work, the blogs you’ve written [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for just before graduating from Boston University, where she studied journalism and minored in international relations.

  • Connect With Chelsea

  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs