Student Branding Blog – Dan Schawbel The Student Branding Blog is the #1 resource for career and personal branding advice for high school, college and graduate students. This blog, with the support of experienced college career counselors and recent graduates, will help students capitalize on their own unique abilities.

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College Admissions 2.0: Video Essay on YouTube

A couple of weeks ago the Boston Globe reported that Tufts University, where I am employed as a career counselor, invited prospective students to include a 1-minute video essay with their application for admission to the class of 2014.  In “A Fresh Pitch on ‘U’ Tube” Globe Staffer Tracy Jan notes that of the 15,436 students who applied to [...]

Habit 2: Begin With the End in Mind

Begin with the End in Mind is Habit 2 in Stephen R. Covey’s book, The 7 Habits of Highly Effective People. About Habit 2 he wrote:  “All things are created twice – first mentally, second physically.  Individuals, families, teams, and organizations shape their own future by creating a mental vision and purpose for any project.  They [...]

The Student Athlete Brand

Student athletes inherit a brand that includes descriptors like rugged, fit, and competitive, and this brand can take you a long way if you manage it well. The question is, if you are a student athlete, do you know how to leverage the highlights of the student athlete brand while demonstrating what is also unique [...]

Tips for International Students Interviewing for Jobs in the U.S.

Each year, I conduct an interview workshop for international students who are interviewing for jobs in the U.S.  The workshop is interactive; there are opportunities to practice answering questions, and to get feedback from me and their peers. For all of the international students out there, understanding what to expect in an interview in the [...]

Your Personal Board of Directors

Do you have an executive board to turn to for advisement? You can run ideas by them, solicit their feedback on big decisions, and ask for their honest opinion when you’ve messed up. Of course you have a board!  These are the people who will be your professional references and write letters of recommendation for you.  [...]

The Grad School Personal Statement is a Brand Statement

Every year, I coach undergraduates and alumni through the graduate school application process.  And every year, I read personal statements that aren’t quite the right degree of personal.  The personal statement for grad school is ultimately a branding statement.
A Case Study
I remember working with a young alum, a few years out from undergrad, who was ready to apply [...]

Gift Ideas for the Job Seekers on Your List

I enjoy giving, especially at this time of year.  What follows are my gift recommendations for all of the job seekers on your list.  There are lots of items that will come in handy during the job search and some will even assist the recipient in promoting his or her personal brand.  So, if you have a [...]

The S’s in Stress: Senioritis and Sophomore Slump

It’s that time of year again: You’re not feeling well.  Little energy.  No motivation.  Can’t get out of bed.  Want to sleep all day.   You feel like you’re coming down with something.  Sure, it could be the flu or simply a cold, but look more closely and you may find there is something else brewing.
Senioritis [...]

Study Abroad & Career Exploration: The Perfect Pair

So you’ve decided to study abroad? Congratulations!  
Let’s look at your predeparture check list:

Pack toothbrush, toothpaste and underwear
Remember to complete all necessary paperwork for the Study Abroad Office
Find passport!
Meet with a career counselor

Internships and community service abroad
There is so much to be gained on the career front through study abroad.  A recent post on the Abroad101 [...]

The Graduate Student Brand, Part 2: How to Write a Research Statement

Last week, I wrote about the differences between a CV and a resume, and the benefits for graduate students using them to promote their personal brand.  This week I discuss the research statement, which is required when applying for jobs in academic, scientific and research settings. 
What is a research statement?
A research statement is a short document [...]

  • Dan Schawbel

    Dan Schawbel is the founder of the Student Branding Blog, the leading personal branding expert for Gen-Y, the best-selling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is an Assistant Brand Manager at Time Inc. Home Entertainment where she manages brand extension projects for numerous publications including Sports Illustrated Swimsuit and People.

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