Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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What I Like About You

360 Degrees of You Know what 360-degree feedback is?  It is when you ask the people around you what they think of you in a certain context, like ”at work” or “in class”. What do you think your supervisors, peers and professors would say about you? And why is this so important? Where do I begin?! What [...]

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What Student Workers in Career Services Are Keeping From You . . .

I supervise undergraduate interns in Career Services, and it’s one of the best parts of my job.  My undergraduate interns serve as Peer Advisors; they are trained to critique resumes and cover letters for other undergraduate students.  Through the course of the internship, they literally critique hundreds of resumes, and this experience is incredibly valuable when they [...]

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Writing Your Own Letter of Recommendation

You want ME to write MY OWN letter of recommendation!? Have you ever asked a professor or supervisor to write a letter of recommendation for you for a job application, and they’ve responded by asking you to write it yourself?  It happens more than you’d think!   While some students’ immediate response is “SWEET!”, I’ve found that most students who are asked to [...]

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A Career Counselor’s Spring Break Abroad

How was your break? My husband and I just returned from a two week vacation in Spain, Portugal and Morocco.  We were lucky that our trip was wedged between the end of the British Airways strike and the eruption of a volcano under the Eyjafjallajokull glacier in Iceland that has halted thousands of flights to and [...]

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Identify Your Skills – Identify Your Brand

Skills are a critical component in personal branding.  Identifying your skills can be a challenge, and selling those skills- an ever bigger challenge.  Furthermore, if you are a liberal arts student, you may be feeling insecure about what you have to offer.  If so, it’s time for a skills assessment. Self Assessment in Career Development [...]

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College Admissions 2.0: Video Essay on YouTube

A couple of weeks ago the Boston Globe reported that Tufts University, where I am employed as a career counselor, invited prospective students to include a 1-minute video essay with their application for admission to the class of 2014.  In “A Fresh Pitch on ‘U’ Tube” Globe Staffer Tracy Jan notes that of the 15,436 students who applied to [...]

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Habit 2: Begin With the End in Mind

Begin with the End in Mind is Habit 2 in Stephen R. Covey‘s book, The 7 Habits of Highly Effective People. About Habit 2 he wrote:  “All things are created twice – first mentally, second physically.  Individuals, families, teams, and organizations shape their own future by creating a mental vision and purpose for any project.  They [...]

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The Student Athlete Brand

Student athletes inherit a brand that includes descriptors like rugged, fit, and competitive, and this brand can take you a long way if you manage it well. The question is, if you are a student athlete, do you know how to leverage the highlights of the student athlete brand while demonstrating what is also unique [...]

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Tips for International Students Interviewing for Jobs in the U.S.

Each year, I conduct an interview workshop for international students who are interviewing for jobs in the U.S.  The workshop is interactive; there are opportunities to practice answering questions, and to get feedback from me and their peers. For all of the international students out there, understanding what to expect in an interview in the [...]

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Your Personal Board of Directors

Do you have an executive board to turn to for advisement? You can run ideas by them, solicit their feedback on big decisions, and ask for their honest opinion when you’ve messed up. Of course you have a board!  These are the people who will be your professional references and write letters of recommendation for you.  [...]

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The Grad School Personal Statement is a Brand Statement

Every year, I coach undergraduates and alumni through the graduate school application process.  And every year, I read personal statements that aren’t quite the right degree of personal.  The personal statement for grad school is ultimately a branding statement. A Case Study I remember working with a young alum, a few years out from undergrad, who was ready [...]

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Gift Ideas for the Job Seekers on Your List

I enjoy giving, especially at this time of year.  What follows are my gift recommendations for all of the job seekers on your list.  There are lots of items that will come in handy during the job search and some will even assist the recipient in promoting his or her personal brand.  So, if you have a [...]

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The S’s in Stress: Senioritis and Sophomore Slump

It’s that time of year again: You’re not feeling well.  Little energy.  No motivation.  Can’t get out of bed.  Want to sleep all day.   You feel like you’re coming down with something.  Sure, it could be the flu or simply a cold, but look more closely and you may find there is something else brewing. [...]

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Study Abroad & Career Exploration: The Perfect Pair

So you’ve decided to study abroad? Congratulations!   Let’s look at your predeparture check list: Pack toothbrush, toothpaste and underwear Remember to complete all necessary paperwork for the Study Abroad Office Find passport! Meet with a career counselor Internships and community service abroad There is so much to be gained on the career front through study [...]

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The Graduate Student Brand, Part 2: How to Write a Research Statement

Last week, I wrote about the differences between a CV and a resume, and the benefits for graduate students using them to promote their personal brand.  This week I discuss the research statement, which is required when applying for jobs in academic, scientific and research settings.  What is a research statement? A research statement is a [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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