Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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What I Like About You

360 Degrees of You Know what 360-degree feedback is?  It is when you ask the people around you what they think of you in a certain context, like ”at work” or “in class”. What do you think your supervisors, peers and professors would say about you? And why is this so important? Where do I begin?! What [...]

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What Student Workers in Career Services Are Keeping From You . . .

I supervise undergraduate interns in Career Services, and it’s one of the best parts of my job.  My undergraduate interns serve as Peer Advisors; they are trained to critique resumes and cover letters for other undergraduate students.  Through the course of the internship, they literally critique hundreds of resumes, and this experience is incredibly valuable when they [...]

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Writing Your Own Letter of Recommendation

You want ME to write MY OWN letter of recommendation!? Have you ever asked a professor or supervisor to write a letter of recommendation for you for a job application, and they’ve responded by asking you to write it yourself?  It happens more than you’d think!   While some students’ immediate response is “SWEET!”, I’ve found that most students who are asked to [...]

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A Career Counselor’s Spring Break Abroad

How was your break? My husband and I just returned from a two week vacation in Spain, Portugal and Morocco.  We were lucky that our trip was wedged between the end of the British Airways strike and the eruption of a volcano under the Eyjafjallajokull glacier in Iceland that has halted thousands of flights to and [...]

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Identify Your Skills – Identify Your Brand

Skills are a critical component in personal branding.  Identifying your skills can be a challenge, and selling those skills- an ever bigger challenge.  Furthermore, if you are a liberal arts student, you may be feeling insecure about what you have to offer.  If so, it’s time for a skills assessment. Self Assessment in Career Development [...]

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College Admissions 2.0: Video Essay on YouTube

A couple of weeks ago the Boston Globe reported that Tufts University, where I am employed as a career counselor, invited prospective students to include a 1-minute video essay with their application for admission to the class of 2014.  In “A Fresh Pitch on ‘U’ Tube” Globe Staffer Tracy Jan notes that of the 15,436 students who applied to [...]

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Habit 2: Begin With the End in Mind

Begin with the End in Mind is Habit 2 in Stephen R. Covey‘s book, The 7 Habits of Highly Effective People. About Habit 2 he wrote:  “All things are created twice – first mentally, second physically.  Individuals, families, teams, and organizations shape their own future by creating a mental vision and purpose for any project.  They [...]

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The Student Athlete Brand

Student athletes inherit a brand that includes descriptors like rugged, fit, and competitive, and this brand can take you a long way if you manage it well. The question is, if you are a student athlete, do you know how to leverage the highlights of the student athlete brand while demonstrating what is also unique [...]

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Tips for International Students Interviewing for Jobs in the U.S.

Each year, I conduct an interview workshop for international students who are interviewing for jobs in the U.S.  The workshop is interactive; there are opportunities to practice answering questions, and to get feedback from me and their peers. For all of the international students out there, understanding what to expect in an interview in the [...]

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Your Personal Board of Directors

Do you have an executive board to turn to for advisement? You can run ideas by them, solicit their feedback on big decisions, and ask for their honest opinion when you’ve messed up. Of course you have a board!  These are the people who will be your professional references and write letters of recommendation for you.  [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs