Student Branding Blog – Dan Schawbel The Student Branding Blog is the #1 resource for career and personal branding advice for high school, college and graduate students. This blog, with the support of experienced college career counselors and recent graduates, will help students capitalize on their own unique abilities.

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The Entry Level Diary – Getting Hired

Some of you may know this but I graduated college in December. I have been in the midst of the job search since. Well after all the interviews and the emails and the calls I got a job! This week was my first week. I wanted to do kind of a diary of the interview [...]

Marketing Ideas and How to Make Them Work For You

Bob Liodice recently wrote an articel for AdAge called A Look Back at 10 Ideas that Changed the Marketing World. Looking at these 10 marketing ideas is a great way to look at your personal branding startegies and implement new ones.
I wanted to look at the 4 most relevant of the marketing ideas in the [...]

It Is What You Make It

As Gen Yers we want everything, because we’ve been able to do everything our whole lives. The rise of internet and cell phones have allowed us to do things generations before wouldn’t have dreamed of. However, as we enter college and the work world we have to learn the hard lessons. We cannot do everything. [...]

A Personal SWOT Analysis

For those of you that aren’t in advertising or marketing, SWOT is an analysis of a brand or product or person. The letters stand for Strength, Weakness, Opportunities, and Threats. It is a great way to further understand a brand or a product category. In this case, I want you to do a SWOT analysis [...]

Know the Rules Before You Play the Game

With all the drama involving Google and China and social media policies versus no social media policies it is so important that you know the rules before you play the game.
Social Media Rules at Work
Every company has different social media policies. Great examples of the opposite ends of the social media spectrum are Zappos, the [...]

Old School vs New School

The Jay Leno/ Conan O’Brian debate at NBC has inspired this post. Everywhere I turn, there seems to be a battle between old school vs. new school. The debate seems to be all-encompassing, from the new school merits of being connected and interacting online, to the old school merits of privacy rights. As Gen Yers, [...]

Finding Your Balance

Work-life balance- it is a balance that many people want to find. Particularly when it comes to women in the workplace, this topic has been debated endlessly. But as entry-level employees and students, balance is a crucial part of staying sane. Remember: you can have it all, but not all at once. It is important [...]

Ringing in the New Year

Happy 2010 Everyone! A New Year means a list of New Year’s Eve resolutions. However, everyone knows that very few people keep them. This year, instead of resolutions (which you won’t keep), make a career list.
1) Get Your Resume in Shape
There are a bunch of things you can do to make your resume stand [...]

Learning From Some of America’s Hottest Brands

AdAge recently published their special issue on America’s Hottest Brands. I think looking at what individual brands are doing to succed in their incredibly different categoris is a great way to come up with ideas that translate into actions for your brand.
Diapers.com
This may seem like an odd choice for Gen Yers, but Diapers.com is a [...]

Mind Your Manners

While working the other day I was struck by behavior I saw in fellow Gen-Yers- they were rude, impatient and generally unpleasant.
You Only Have One Chance to Make a First Impression
I know its finals time and the holidays and the stress are building up. I understand, and I feel the same way. However, that doesn’t [...]

  • Dan Schawbel

    Dan Schawbel is the founder of the Student Branding Blog, the leading personal branding expert for Gen-Y, the best-selling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is an Assistant Brand Manager at Time Inc. Home Entertainment where she manages brand extension projects for numerous publications including Sports Illustrated Swimsuit and People.

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