These days, searching for a job is about more than just sending out resumes. You need to build your personal brand–online. And, you need to connect with recruiters, hiring managers, and others who may have a hand in the hiring process.
While recruiters are using platforms like Twitter and LinkedIn to tell you about the latest opportunity in Wisconsin or what booth they will be in at the next convention, you can engage them on Facebook and receive up-to-the-minute job information on mobile apps.
When it comes to your job search, how are you connecting online and establishing your personal brand? Are you updating your online profiles accordingly? By building your personal brand on social media sites, you can market yourself better and help further your job search.
For example, set your Facebook privacy settings to allow you to keep personal posts visible to your friends and family, and professional or job-related posts more public. Or, increase your chances of being noticed by highlighting your accomplishments on your LinkedIn profile. Use keywords that describe your skills and experience within your profiles so that recruiters can find you based on their own keyword searches when they’re looking for potential candidates.
The bottom line is this: make your online presence work for you–even when you’re offline.
I recently read an article about creating a creative presence online and it provided the following tips:
• Hypertext links can be a gateway to online portfolios or writing samples.
• Keep a profile, for example on LinkedIn, up to date. Use your profile headline to sell yourself.
• Probably most important, make sure any information you are linking a recruiter to is professional and appropriate!
However, it’s not just about building your online profiles. You need to make the time to connect. Take a look at Sodexo–over the last year, 47% of our external hires utilized one or more of our social media sites during their job search, connecting with us on Facebook, LinkedIn, Twitter, and our Careers Blog which receives over 10,000 page views per month.
Your social media profiles and accounts are more than just a place where you can chat with friends. They’re tools that can help you make connections and build relationships. If you stay connected, you’ll be more informed and more prepared when that next opportunity presents itself. Start today! Connect with me on LinkedIn or check out all of Sodexo’s networking opportunities.
Michele is a Senior Recruiter for Sodexo, a world leader in quality of daily life solutions that contribute to the progress of individuals and the performance of organizations. As a former assistant director at the University of Maryland University College’s Career and Cooperative Education Center, she’s no stranger to students trying to plan their careers. During that time, she worked with non-traditional college students to gain school credit for on the job work experience. Michele also taught seminars on job searching, resume writing and interview techniques, and partnered with local employers to help students gain employment. At Sodexo, she has continued her interest in shaping student careers by serving as a mentor to an intern in the company’s Future Leaders Program. Michele began her recruitment career in 1999, joining Sodexo in 2008 where she recruits for a range of food, facilities and environmental services positions. Michele holds a bachelor’s degree from the University of Maryland College Park (go Terps), is a charter member of a Baltimore area Toastmasters chapter, and a Certified Internet Recruiter (CIR) and Certified Diversity Recruiter (CDR). When not giggling with her two girls, Michele enjoys writing … and watching the Yankees win, much to the dismay of her husband. Join her on LinkedIn or just Network with Us at Sodexo.