In my last article entitled Blog about Your Self-Development, I suggested that one way to generate posts for your blog is to work on increasing your value – what you do uniquely well that can help others address opportunities or solve problems that matter to them – then come back and document your self-improvement on your blog. One of the easiest self-development activities that I engage in is reading a good book.
Last year I started doing some research on happiness, which is consistent with the theme of my blog Positive Organizational Behavior. I picked up a book by Sonia Lyubomirsky called “The How Of Happiness: A Scientific Approach To Getting The Life You Want.” About 100 pages into the book I realized that it was the best book I had read on the topic, and I wanted to share what I was learning with the readers of my blog.
The book contains twelve activities for increasing your happiness, and I blogged about once a week on each of the twelve activities. Each blog post first identified the activity; then I described how I had either already applied the activity in my own life or how I intended to apply the activity in my life. They were very popular blog posts that got a lot of comments and attracted new readers to my blog.
The author of the book, Sonja Lyobomirsky, saw that I was blogging about her book and sent me a personal e-mail to thank me for doing so. That led to an invitation for me to interview her, which she agreed to, so I got another terrific blog post! If you read a book and blog about it to improve yourself and develop your value, don’t be surprised if the author of the book finds your blog posts and contacts you directly with a word of encouragement and thanks.
Blogging about a book is an easy way to keep great blog posts flowing through your blog. The posts you generate will attract new visitors and that will initiate interesting conversations at YOUR blog. That is great for your personal brand!
Bret Simmons is an Assistant Professor of Management in the College of Business at the University of Nevada, Reno (UNR), where he teaches courses in organizational behavior, leadership, and personal branding to both undergraduate and MBA students. He has a Ph.D. in Business Administration from Oklahoma State University. Bret practices personal branding at his website Positive Organizational Behavior where he blogs about leadership, followership, and personal branding. His purpose is “to change your mind about the value of partnering with others to build healthy, responsible organizations where everyone can thrive.” You can also find Bret on Twitter, Facebook, and Linkedin.