If you are blogging as part of your personal branding efforts, you know firsthand that it is the single most effective way to document and communicate your value – what you can do uniquely well to help others address issues or solve problems that matter to them. You also know firsthand how difficult it is to blog on a consistent basis.
My first few months of blogging at Positive Organizational Behavior were pretty slow. Then I hit a stretch of a few months where I blogged almost daily. Now, the last two months have been another slow period for me.
But I am not allowing myself to get discouraged. I knew something like this could happen, that I would hit a dry spell. I just did not know when. I also know that because I am committed to blogging, it’s just a matter of time before I get back to a more regular schedule.
Blogging is an investment you make in yourself. Like any long term investment, it takes long term perspective and commitment to pay off. While most of your activity will be steady and consistent, it is natural to go through cycles of both extreme productivity and extreme inactivity. Don’t let yourself get discouraged when you are in one of the down cycles.
Be encouraged! The only way you lose at blogging is to quit. You are already doing something the vast majority of your peers will never have the courage to do, and that helps make you remarkable. Stick with it – you will be glad that you did.
Bret Simmons is an Assistant Professor of Management in the College of Business at the University of Nevada, Reno (UNR), where he teaches courses in organizational behavior, leadership, and personal branding to both undergraduate and MBA students. He has a Ph.D. in Business Administration from Oklahoma State University. Bret practices personal branding at his website Positive Organizational Behavior where he blogs about leadership, followership, and personal branding. His purpose is “to change your mind about the value of partnering with others to build healthy, responsible organizations where everyone can thrive.” You can also find Bret on Twitter, Facebook, and Linkedin.