Bring Out the Personality in Your Brand, Part II

“You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You.” –  Tom Peters

Tom Peters was right! You need to experiment and find the right way that works for Brand You.

As you scope out the path your “career” will take, remember: the last thing you want to do is only become a manager. “Like résumé, ‘manager’ is an obsolete term”, says Tom Peters. It’s practically synonymous with “dead end job.” What you want are well thought out experiments, more challenging, more provocative projects. Make these projects an end-to-end experience!

When you look at the progression of a career constructed out of projects, directionality is not only hard to track–Which way is up?–but it’s also totally irrelevant. Instead of making yourself a slave to the concept of a career ladder, reinvent yourself on a semiregular basis. Just like a space shuttle, learn how to dislodge a few launch panels that helped you to take off–to start the next set of engines that will help you go up in the orbit space!

Start with what epitomizes Brand You

As Oscar Wilde said, “I am the only person in the world I should like to know thoroughly”.  It takes deep introspection and self realization to get to know the sweet spot between your competencies and things that you are passionate about.  In many ways your friends, family and colleagues can help in this process.

Check out about. me , a site for building a custom profile and have a personal analytics dashboard.  A lot of us have multiple online profiles scattered across various services, including Facebook, LinkedIn, Flickr, and Twitter. And one problem we face is pulling all of this information together to build a single on-line identity–be it for personal use, or to create a professional online profile.

Design an interactive resume that brings out Your Personality

Start by writing your own mission statement, and Statement of Purpose. What turns you on? Learning something new? Shepherding new ideas from concept to market? What’s your personal definition of success? Money? Power? Fame? Or doing what you love? However you answer these questions, search relentlessly for job or project opportunities that fit your mission statement. And review that mission statement every six months to make sure you still believe what you wrote.

I recently met DJ Waldow who personally inspired me and many others on the social web through his Social Media Experiment – Finding a New Job!  DJ started with a hope that his next job will come as the result of leveraging the social networks and specifically the relationships and trust he’s build over the past decade. He asked a few of his friends to film 30 seconds “Hire DJ” clips. He went on to build his voice over interactive video resume that has attracted many fans and followers on the social web.


Design a personal logo–your QR Code

Social Media is changing the way information is being shared both online and offline. Get a QR code on your business card that helps to build your personal logo and connect you both online and offline to the world of opportunities.

So, by placing them on a business card, you can digitally pass on your contact details, direct people to a website; send them to a Flickr photo set or Facebook fan page. Here are a few examples to inspire you on how QR codes can be incorporated creatively in your designs and connect offline and online media.


Dheeraj has been a Community and Organization Builder and has successfully led transformational startups like Andale Inc. in India and also led large Global Enterprise Services teams in technology majors like Symantec Corporation and Microsoft Corporation. In his most recent role, he was heading the education business segment at Microsoft – India. He is currently innovating as Managing Director – BraveNewTalent a Web 2.0 technology platform company into building Talent Communities for Employers to attract, engage, educate and socially recruit Gen Y talent. He was awarded by Microsoft with a MVP Award for Management Excellence for his contributions in strategic thinking and deployment of Management Development initiatives and building the Community for Management Excellence.

Related posts:

  1. Bring Out The Personality in Your Brand!
  2. Social Networks and Your Job Search (Part 3)
  3. Building a Brand, not a Business

Leave a Reply

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

  • Connect With Dan

  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for just before graduating from Boston University, where she studied journalism and minored in international relations.

  • Connect With Chelsea

  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs