Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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What Makes Millennials Marketable to Employers

Millennials get a bad rep with employers by being labeled as the entitlement generation. And all that negativity can start to hinder a young professional’s mojo when looking for a j-o-b. But don’t fret millennials; those entitlement tendencies can make you more marketable when applying for positions. So when someone asks you on your next [...]

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A Productivity Tool for Your Job Search

Life is complicated and time is short, especially if you are someone who works hard and plays hard. Wasting a precious resource like your time can mean missing out on chances to grow professionally and engage socially, and let’s face it, managing the daily administrative tasks that accompany an ambitious lifestyle can be mind-numbingly boring! [...]

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Leave Your Attitude at the Door

I frequently tell our interns and young professionals that skills can be taught, but a positive attitude can’t.  For this reason, it’s so important to bring your best self to work every day. Professionals want to work with other nice individuals. It’s difficult to work with negative people. It makes the work day more challenging, [...]

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Think Before You Reject a Job Offer

Cue Taylor Swift because this blog needs background music! I had my first candidate rescind their acceptance of an employment offer.  The candidate received an offer of employment, considered the offer, accepted the offer, and almost four weeks later called to tell me that they had changed their mind and was taking back their acceptance.  [...]

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The New Year: A Great Time for Renewal

As we gear up for the new year, it’s a great time to reflect on what went right in our lives during 2012, as well what we need to change (aka New Year’s resolutions). To help take a holistic and organized approach to the New Year, you may find it useful to consider your resolution [...]

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12 Ways to Be Career Focused in 2013

Did you make any New Year’s resolutions? I’m not one for listing specific things I want to change or do in the upcoming year. Instead, I prefer to come up with a theme so that I can use a number of mini successes to meet my resolution goal. So, if my theme is “health,” actions [...]

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The Role of Informal Leaders

Think about the group projects, sports teams, or student organizations that you are active with or have participated with in the past.  Who were the individuals that were not the designated leaders, but had true influence over the group?  These individuals were the informal leaders– were you one of them?  Informal leaders are individuals that [...]

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The Deal with Phone Screens

For those of you who have been around the job or internship search block, you’re familiar with the dance of the phone screen. That call you get from the friendly recruiter or HR representative who saw your resume and wants to conduct a screening to get to know you a little better. Your first thought? [...]

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Brand Yourself – or be the Next Scumbag Steve

“Brand yourself, or Google will” is wise advice from branding expert Dan Schawbel. Scumbag Steve is a case study of what happens if you don’t. For those unfamiliar with him, Scumbag Steve is a meme gone viral. Entire websites have been created to showcase the best memes – customized captions on a photograph. The crazy [...]

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5 Tips to Start Your First Job Right

If you’re a December graduate, chances are you will be starting your first “real” job in the next few months. As that first big day approaches, you’re likely reading up on the company and learning everything you can about what to expect – and that’s perfect! Here are five tips to help once you get [...]

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Crush Conflict through Compromise

Conflict happens. To everyone. It may be personal, it may be professional, it may be internal–but it happens and there’s no way around it. There are a few different ways to deal with conflict: convince the other person you’re right, be convinced that the other person is right, agree to disagree and move on, or [...]

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What Employers Are Really Looking For

Buzzwords, experience, business savvy…As a college recruiter, one of the questions students ask me most often is “What do employers look for in a candidate?” If I had a crystal ball and the formula for that question, I could single-handedly rule the world. But since my crystal ball is currently lost in transit, what I [...]

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What NOT to do After Receiving an Offer

I’ve often compared recruiting to dating; there are so many similarities that it’s hard not to do so.  Like dating, both parties (recruiter and candidate) want to present themselves in the best light and be equally attractive to each other.  In the beginning, each party is likely seeing other people and the promise of exclusivity [...]

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What to Take to an Interview

Many people approach interviews as if they were interrogations where the interviewer grills the poor applicant to tell the whole truth, nothing but the truth. So the interviewee will typically go to the meeting having memorized answers to tons of questions as well as information about the company and the position, questions to ask, etc. [...]

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So You Haven’t Had an Internship Yet…

You shouldn’t need to have a previous internship to land a future one.  Believe it or not, there are companies out there that require students to have experienced an internship before they can receive one within their walls. The whole point of an internship is to get your foot in the door and experience something [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs