Student Branding Blog – Dan Schawbel The Student Branding Blog is the #1 resource for career and personal branding advice for high school, college and graduate students. This blog, with the support of experienced college career counselors and recent graduates, will help students capitalize on their own unique abilities.

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College Admissions 2.0: Video Essay on YouTube

A couple of weeks ago the Boston Globe reported that Tufts University, where I am employed as a career counselor, invited prospective students to include a 1-minute video essay with their application for admission to the class of 2014.  In “A Fresh Pitch on ‘U’ Tube” Globe Staffer Tracy Jan notes that of the 15,436 students who applied to [...]

Capable and Becoming Engaged

I met with a student this week who is contemplating transferring to another university at the end of the semester. I serve on the University’s retention committee so I spent some time getting a sense of what factors were in play for him as he contemplates transferring.  I wanted to talk with him for [...]

The S’s in Stress: Senioritis and Sophomore Slump

It’s that time of year again: You’re not feeling well.  Little energy.  No motivation.  Can’t get out of bed.  Want to sleep all day.   You feel like you’re coming down with something.  Sure, it could be the flu or simply a cold, but look more closely and you may find there is something else brewing.
Senioritis [...]

College Graduation: A Credential or a Meaningful Experience?

In the October 26, 2009 edition of Newsweek magazine, former University of Tennessee president and current Tennessee Senator Lamar Alexander wrote an article called The Three-Year Solution: How the reinvention of higher education benefits parents, students, and schools.
Three-Year vs. Four-Year College Career
The debate over three versus four years of college has devolved into two camps- [...]

Personal Branding Basics: It’s All About Managing Your Online Reputation

In the first post I wrote for studentbranding.com, I noted that the best way to develop your personal brand is to start with the basics. As I continue this three part blog series, I will go over the specifics of these personal branding basics. 
The first post highlighted the importance of networking when it comes to [...]

College Visits: Why They Matter

Visiting schools you are interested in is one of the most important parts of the college application process. A college may look like a good fit on paper, but nothing compares to experiencing it first-hand.
Many students know how important these visits are, and as a result, they have become a normal- even expected- part of [...]

Your Application Essay: From Standard to Stellar

Writing college application essays can be scary and nerve-wracking. Finding the perfect words to make a college admissions counselor put your application in the “yes” pile is no easy task. It is essential to not only make sure you have all the pieces – good grades, extracurricular involvement, leadership experience, etc. – but to write [...]

Making the Most of the College Application Process

This is just about the time when most high school seniors start working on- or at least think about working on- their college applications.
The college application process can be daunting because it requires a great deal of time, effort, and detail.  And, because many application deadlines are months away, it may be hard to find [...]

How to Select the Best Graduate Program

Graduate school is becoming more and more important in differentiating yourself from the competitive workforce and excelling in the career of your choice. Whether you’re finishing your undergraduate career or working a nine to five job, selecting the right graduate program can become extremely difficult and overwhelming. Hopefully I will be able to walk you [...]

  • Dan Schawbel

    Dan Schawbel is the founder of the Student Branding Blog, the leading personal branding expert for Gen-Y, the best-selling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is an Assistant Brand Manager at Time Inc. Home Entertainment where she manages brand extension projects for numerous publications including Sports Illustrated Swimsuit and People.

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