Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.



College Graduation: A Credential or a Meaningful Experience?

In the October 26, 2009 edition of Newsweek magazine, former University of Tennessee president and current Tennessee Senator Lamar Alexander wrote an article called The Three-Year Solution: How the reinvention of higher education benefits parents, students, and schools. Three-Year vs. Four-Year College Career The debate over three versus four years of college has devolved into [...]


Personal Branding Basics: It’s All About Managing Your Online Reputation

In the first post I wrote for, I noted that the best way to develop your personal brand is to start with the basics. As I continue this three part blog series, I will go over the specifics of these personal branding basics.  The first post highlighted the importance of networking when it comes [...]


College Visits: Why They Matter

Visiting schools you are interested in is one of the most important parts of the college application process. A college may look like a good fit on paper, but nothing compares to experiencing it first-hand. Many students know how important these visits are, and as a result, they have become a normal- even expected- part [...]


Your Application Essay: From Standard to Stellar

Writing college application essays can be scary and nerve-wracking. Finding the perfect words to make a college admissions counselor put your application in the “yes” pile is no easy task. It is essential to not only make sure you have all the pieces – good grades, extracurricular involvement, leadership experience, etc. – but to write [...]


Making the Most of the College Application Process

This is just about the time when most high school seniors start working on- or at least think about working on- their college applications. The college application process can be daunting because it requires a great deal of time, effort, and detail.  And, because many application deadlines are months away, it may be hard to [...]


How to Select the Best Graduate Program

Graduate school is becoming more and more important in differentiating yourself from the competitive workforce and excelling in the career of your choice. Whether you’re finishing your undergraduate career or working a nine to five job, selecting the right graduate program can become extremely difficult and overwhelming. Hopefully I will be able to walk you [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

  • Connect With Dan

  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for just before graduating from Boston University, where she studied journalism and minored in international relations.

  • Connect With Chelsea

  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs