Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Conquering Your Jabberwocky – Part II

Recently we followed Alice down the rabbit hole into Wonderland.  This week, we are going to apply some lessons learned from Alice, particularly how to move past our fears. The Jabberwocky is an appropriate analogy for our fears.  It has “jaws that bite,” which could be construed as words that pierce our psyche and wound [...]

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Build Relationships to Build a Career

If you’re coming up on graduation, and you’re looking to start your career–this post is for you. If you are a year or more away from graduation, then this post is really for you! Starting and building a career can be a daunting task…that is, unless you invest time and effort upfront to build meaningful [...]

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Tips for Introductions and Networking Offline

In your everyday world, the casual encounters of your daily routine can open up a network of connections with limitless possibilities. Consider some of the common–and not so common–places where people are networking offline in my last post, “Advance Your Career with Community Contacts.”  So, now that you know where to look for contacts, how [...]

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Conquering Your Jabberwocky

“Beware the Jabberwock, my son! The jaws that bite, the claws that catch!” ~ Lewis Carroll (Through the Looking Glass) ____________________________________ Each of us struggles, in some way, with our journey to grow up and find our place in the world.  We may not want to admit it, but we have various insecurities, pressures, problems, and [...]

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Mobile Apps Help Job Seekers on the Go

You may be enjoying a cup of coffee as you read this post on your iPad. Or, you may be walking to class and reading it on a smartphone. Either way, it’s evidence that our society is becoming more and more mobile. In fact, it’s estimated that 77% of job seekers are using mobile devices [...]

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Realize Your Full Potential

Are you a college student or recent grad who is ready to gain the clarity and confidence to unlock your full potential, so that you can live a life of meaning and purpose?  This week we received a great update from a live-your-dream-or-die-trying kind of gal who also used to be a part of our StudentBranding [...]

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Are you learning everything you need to know?

Most students begin college thinking they’ll learn everything they need to know for their future careers in the classrooms on campus. While you’ll gain considerable knowledge learning facts and figures, theories and policies, you’ll also develop critical thinking skills, learn to work in teams, build leadership skills and begin to see the bigger picture as [...]

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Is Your Resume Lost in Translation?

I was an English major, so it goes without saying that I love words. But, words can also be detrimental. As a job seeker, words can lead to your downfall if you’re not using the right ones on your resume or in your cover letter. As a college student, you’re likely to have summer jobs that [...]

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The Benefits of Professional Organizations

Hyatt Hotels Corporation is a proud sponsor of the National Society of Minorities in Hospitality (NSMH). Our recruiters attend the organization’s regional and national conferences every year. As a result, the students who are members of this organization have multiple opportunities to network with our team. These students have such an advantage because not only [...]

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A Career Navigation System

Last week, I had to travel across the state to pick up a purchase. Since it was dark, I had to use a navigation system instead of the printed directions I had brought–this made me a bit uncomfortable because I wanted to be able to see where I was going. While on my drive, I was [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
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