Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Conquering the Phone Interview

  Not everyone is a fan of the phone interview.  I’ve been on both sides, as a recruiter and a candidate, and even for me, they’re my least favorite type of interview.  I believe I connect better and present myself more effectively in person than on the phone.  Recognizing that the phone interview will most [...]

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The Public or Private Profile Debate

  I love social media!  I’m sure I’m not alone in saying that a fair amount of my daily news intake comes via Twitter. When the East Coast was hit by an earthquake over the summer, I felt the earth move in my office, but it was the tweet I received 10 seconds later that [...]

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Make 2012 the Year of Career Preparation

I’ve stood among the hundreds of thousands of people in Times Square, hollering in excitement as that famous ball made its descent into the New Year. And as soon as the ball disappears into the days gone bye, those throngs of people join one another in a chorus of Auld Lang Syne as confetti rains [...]

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Deciding On A Different Direction

  Currently, close to 30 students represent Hyatt Hotels Corporation on campus.  These individuals have all completed undergraduate internships with Hyatt, received stellar recommendations, and have strong aspirations to continue their career with us upon graduation.  Their role is one that we don’t take lightly.  Student Ambassadors are important to our brand and ensure we [...]

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Home for the Holidays

Can you believe it’s almost the end of December? Time has FLOWN by! I have no idea where this year went. Seriously. As holiday parties kick off, classes wrap up, and the holiday spirit and cheer takes over; don’t let your job hunt take a backseat. (Actually, you can take a break from actually applying–everyone [...]

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Take a Ride in an Elevator for Interview Success

“Tell me about yourself.” On the surface, that doesn’t seem like a difficult question to answer. In fact, you probably have lots to say about who you are, your interests and your dreams for the future. The challenge for an interview, however, is to tell the recruiter about yourself in one minute or less. We [...]

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This Year, Why Wait for New Year’s Resolutions?

This time of year, many of us start coasting a bit. We enjoy the holidays, go home to see family, and take a little time off from the goals we hope to achieve. We also start looking forward to next year–knowing we can use New Year’s resolutions as motivation to make up for lost time. [...]

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Can You Hear Me Now?

I have a love/hate relationship with my phone. I’m on my phone during the day so much that my neck is permanently leaning down towards my shoulder. I guess I should include a headset on my Christmas list this year. Still, all this talking on the phone means that I’m spending a lot of time [...]

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University Scandal Leaves Student Branding Questions

The current situation at Penn State is incredibly sad. My heart goes out to the victims in the case as well as the greater Penn State community. Scandals are nothing new in higher education. In fact, when I was an undergraduate, there was an ugly incident at my university involving the photoshopping of diversity into [...]

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Job Offer Received…Now What?

Congratulations! You have received your first a full-time job offer. For many college students, it’s tempting to accept on the spot; however I always advise students to take their time, think things through, and review all offers in detail with their College Career Advisor. You want to make sure you are making the right decision [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
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