Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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The Value of “Thank You”

Saying “thank you” is something most of us do without even thinking: after a waitress serves a meal, a sales clerk helps you find a particular item, someone holds a door open, or after you sneeze and someone nearby says, “God bless you.” These pleasantries are part of our daily routines – our American culture. Likewise, [...]

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Alligators in Boston Syndrome

People react to a job search in a lot of different ways:some are excited, many are a bit anxious, some see nothing but opportunity, and yet others get frozen by analysis paralysis. Wikipedia defines this as a situation in which “the sheer quantity of analysis overwhelms the decision-making process itself, thus preventing a decision”. I [...]

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Are Cover Letters Dead?

If you have applied for a job online recently, you may have noticed that the process is driven by a series of screens that request you to create a profile in the company’s online career center and upload your resume. Next, you may be asked a few questions about your qualifications for the job. But, [...]

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Let Your Digital Persona Shine

Creating Your Online Persona In the 21st century (the so-called “digital age”) developing an online persona for job-hunting purposes is becoming as important as traditional methods such as resumes and networking. Creating an outstanding persona can help distance you from other candidates in a competitive marketplace. Doing so does not have to be difficult as [...]

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5 Things To Do Before You Graduate College

In two months, most college seniors will be decorating their graduation caps in anticipation of the big day. With only weeks of precious time left in the spring semester, you’ll want to ensure that you cross a few important items off your “I Need a Job” list.   1.)  Make an Appointment with Career Service [...]

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How I Can Tell You’re Not Prepared

I’m a huge proponent when it comes to preparing for an interview. I advocate researching the perspective company, creating a set questions, and, if possible, connecting with the recruiter via LinkedIn prior to the interview. Nevertheless, there will still be those individuals who choose to “wing it,” and go into the situation unprepared. As a [...]

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4 Tips to Succeed at the Career Fair

This time of year, it’s common for many colleges to host career fairs – events where many local and/or national companies come on campus to recruit for entry level positions. Career fairs offer an incredible opportunity to network with recruiters and market your skills. Here are some quick tips to help you prepare: 1.)  Research [...]

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How to Dress for the Job You Want

Over the course of my career, I have interviewed applicants wearing business suits, jeans, and even one wearing a bikini top and shorts (It was Florida, what can I say!).  Hopefully, you will agree that I know a thing or two about interviews when I say that the clothes you choose to wear to an [...]

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Plan for Success in Your Internship

It’s the age-old cliché: how do you gain job experience when employers are seeking candidates who already have experience?  Most students can quickly start to build their resume with an internship, while others can do the same through volunteering or part-time jobs. Yes, even that part-time retail job can help you prepare for your future [...]

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You’ve Heard It Before….Never Burn Bridges

“Never burn bridges” is probably one of the oldest pieces of professional advice. Without a doubt this advice has been given and received countless times, and although so simple, it’s timeless advice, that is so true even today. Six Degrees of Separation During my career with Hyatt, I’ve worked with a number of individuals and [...]

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Save a Screw Up from Spiraling

Uh oh. You look at the email again, re-reading it to make sure you understood it right. Your stomach drops, your palms get sweaty, and all of a sudden your eyes are the size of saucers. Before you silently start letting out every obscenity you can imagine, the truth sinks in: you screwed up. Before [...]

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What Makes Millennials Marketable to Employers

Millennials get a bad rep with employers by being labeled as the entitlement generation. And all that negativity can start to hinder a young professional’s mojo when looking for a j-o-b. But don’t fret millennials; those entitlement tendencies can make you more marketable when applying for positions. So when someone asks you on your next [...]

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Think Before You Reject a Job Offer

Cue Taylor Swift because this blog needs background music! I had my first candidate rescind their acceptance of an employment offer.  The candidate received an offer of employment, considered the offer, accepted the offer, and almost four weeks later called to tell me that they had changed their mind and was taking back their acceptance.  [...]

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What Employers Are Really Looking For

Buzzwords, experience, business savvy…As a college recruiter, one of the questions students ask me most often is “What do employers look for in a candidate?” If I had a crystal ball and the formula for that question, I could single-handedly rule the world. But since my crystal ball is currently lost in transit, what I [...]

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What NOT to do After Receiving an Offer

I’ve often compared recruiting to dating; there are so many similarities that it’s hard not to do so.  Like dating, both parties (recruiter and candidate) want to present themselves in the best light and be equally attractive to each other.  In the beginning, each party is likely seeing other people and the promise of exclusivity [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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