Student Branding Blog – Dan Schawbel The Student Branding Blog is the #1 resource for career and personal branding advice for high school, college and graduate students. This blog, with the support of experienced college career counselors and recent graduates, will help students capitalize on their own unique abilities.

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Live Your Passion!

College is a time of excitement, new beginnings, and possibility. I remember walking onto campus at Hamilton College my freshman year feeling like anything was possible. Yet, as senior year crept up on me, I began to feel the weight of reality settle in. Many of my peers (including me) began scrambling to get internships, [...]

Three LinkedIn Secrets for Job Seekers

LinkedIn can be a major asset in your job search. Beyond providing you with a platform for expressing your professional identity, LinkedIn is a powerful tool for gathering insider information and building your network.
Here are three ways you can tap into the full power of the professional networking site. Warning: some people say that using [...]

Facebook: Personal Branding Friend or Foe?

Much has been written about the “dangers” of Facebook for job seekers. I often feel like a broken record, reminding students to use privacy settings and be careful what they post. It is an important warning, as employers are increasingly using search engines and social networking sites to screen candidates, as Cassie Holman pointed out [...]

Find a Career You Love (and Never Settle for Less)

Hey, you. Yes, you, the one reading this right now. I’m going to guess that if you are anything like many of your peers, you aren’t 100% sure of what it is you want to do in the future (the one that feels like it’s sneaking up uncomfortably fast). Maybe you have some sense of [...]

Employers Will Check Your Online Identity

January 28, 2010 was the 4th annual Data Privacy Day. The Microsoft-sponsored “holiday” was established to raise awareness and educate consumers regarding online privacy issues. In accordance with the day, Micosoft also released survey results detailing consumers’ online web use and privacy.
The survey revealed that the majority of employers do use the Internet to check [...]

Avoiding Generational Battles At Work

I think the most important skill you can acquire before entering the modern-day workforce is the ability to work effectively with a diverse array of people. Team projects are more common than ever.  Whether you’re at an internship or full-time job, you’re expected to know how to deal with a variety of people — [...]

Attend. Participate. Lead.

Employers are looking for well balanced individuals who can articulate their worth using a variety of experiences to highlight and explain their credentials and knowledge. College is a great opportunity for personal exploration and development.  Take advantage of the opportunities available to you now to set yourself on a path of personal success and development. [...]

Benefiting From a Career Fair That You Hate

During my time in college, I never attended career fairs.  I found them unappealing.  As someone interested in advertising and communications, all the financial services, IT, and engineering companies turned me off.  I was never sure exactly what I wanted to do after college, but I knew I didn’t want to be part of a [...]

Personal Branding Predictions for 2010

As we head into a new year- and a new decade- there is a sense of renewed energy and ambition in the air. As you start building your new goals for 2010, it’s important to think not only about where you are at in your academic life and career search, but also where the rest [...]

Five Quick Tips For a Better Resume

One of the most important elements of your personal brand is your resume. Through your resume, employers will make snap judgments about you and whether you might be worth bringing into their organizations.  A strategically crafted resume can launch an unlikely candidate into the interview stage, while a poorly constructed resume can obscure a star [...]

  • Dan Schawbel

    Dan Schawbel is the founder of the Student Branding Blog, the leading personal branding expert for Gen-Y, the best-selling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is an Assistant Brand Manager at Time Inc. Home Entertainment where she manages brand extension projects for numerous publications including Sports Illustrated Swimsuit and People.

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