Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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How Grad Students Should Approach the Job Search

So you’re in a grad program and before you know it you’ll have your degree. The next step, of course, is to find a job where you can start putting that knowledge to good use–but how do you do that? I recently spoke with the director of graduate programs at a prestigious university. She shared [...]

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What’s Your Purpose?

I just got back from a wonderful long weekend in NYC, where I saw the Sunday matinee of Avenue Q. After the show, I was left with one thought: what’s my purpose? Avenue Q is about a recent college graduate who moves to NYC with a job in hand and moves onto Avenue Q, the [...]

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Rejection – It’s Not Personal

As job seekers, we all have one thing in common–at one point or another, we will all be rejected. When I was right out of college, I really wanted to work for this local company that was world-renowned for its jewelry. I imagined myself getting an employee discount and being able to present all my [...]

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It’s the Little Things

I’ve witnessed candidates making so many simple mistakes lately that Alexander Pope’s popular quote, “To err is human, to forgive is divine,” has been at the forefront of my mind.    I recognize that sometimes a candidate deserves the benefit of the doubt and believe me, I’ve overlooked candidates rushing into interviews flushed and late, [...]

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Are Employers Taking Advantage of the Difficult Job Market?

Does the weak economy of the last few years mean that employers are taking advantage of recent grads looking for their first full time job?  It’s clear to me that some employers are seizing on this opportunity (if you can call it that) to make low or even insulting job offers to entry level candidates. [...]

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Conquering the Phone Interview

  Not everyone is a fan of the phone interview.  I’ve been on both sides, as a recruiter and a candidate, and even for me, they’re my least favorite type of interview.  I believe I connect better and present myself more effectively in person than on the phone.  Recognizing that the phone interview will most [...]

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The Public or Private Profile Debate

  I love social media!  I’m sure I’m not alone in saying that a fair amount of my daily news intake comes via Twitter. When the East Coast was hit by an earthquake over the summer, I felt the earth move in my office, but it was the tweet I received 10 seconds later that [...]

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Make 2012 the Year of Career Preparation

I’ve stood among the hundreds of thousands of people in Times Square, hollering in excitement as that famous ball made its descent into the New Year. And as soon as the ball disappears into the days gone bye, those throngs of people join one another in a chorus of Auld Lang Syne as confetti rains [...]

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Deciding On A Different Direction

  Currently, close to 30 students represent Hyatt Hotels Corporation on campus.  These individuals have all completed undergraduate internships with Hyatt, received stellar recommendations, and have strong aspirations to continue their career with us upon graduation.  Their role is one that we don’t take lightly.  Student Ambassadors are important to our brand and ensure we [...]

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Home for the Holidays

Can you believe it’s almost the end of December? Time has FLOWN by! I have no idea where this year went. Seriously. As holiday parties kick off, classes wrap up, and the holiday spirit and cheer takes over; don’t let your job hunt take a backseat. (Actually, you can take a break from actually applying–everyone [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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    • "A terrific way for students to learn about branding" - Lindsey Pollak
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