Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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4 Ways Your Summer Job can Jumpstart Your Career

Are you making the most of your summer job? Perhaps you’re “just waitressing” or working at the mall or a grocery store. But, did you know that a temporary summer job can help boost your future career? In fact, did you know that New York City’s Mayor Michael Bloomberg was once a parking lot attendant? [...]

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4 Steps to a Better Resume

By now, you’ve likely learned that resumes come in many different forms: chronological, skills based/functional, or a combination of the two. And, let’s not forget that you may change elements of your resume to target the information for a specific job that you’re applying to… With all of these options, resume writing can get very [...]

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How to Create Your Own Unique Selling Proposition

Everyone is seeking to get the edge on the competition, from students to those already on their career path. One way is to borrow an idea from the world of business and create an individual unique selling proposition (USP). Competition begins early in academic life and continues into the workplace:   high school graduates compete [...]

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You’ve Heard It Before….Never Burn Bridges

“Never burn bridges” is probably one of the oldest pieces of professional advice. Without a doubt this advice has been given and received countless times, and although so simple, it’s timeless advice, that is so true even today. Six Degrees of Separation During my career with Hyatt, I’ve worked with a number of individuals and [...]

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4 Tips to Clean Up Your Online Presence

Like most college students, you likely have a Facebook page and a Twitter profile. You may even have a Google+ or LinkedIn account, aiming to connect with professionals in your field. Some of you may even have a YouTube channel, a Flickr account, and a collection of boards on Pinterest. So, what does this have [...]

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What Makes Millennials Marketable to Employers

Millennials get a bad rep with employers by being labeled as the entitlement generation. And all that negativity can start to hinder a young professional’s mojo when looking for a j-o-b. But don’t fret millennials; those entitlement tendencies can make you more marketable when applying for positions. So when someone asks you on your next [...]

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A Productivity Tool for Your Job Search

Life is complicated and time is short, especially if you are someone who works hard and plays hard. Wasting a precious resource like your time can mean missing out on chances to grow professionally and engage socially, and let’s face it, managing the daily administrative tasks that accompany an ambitious lifestyle can be mind-numbingly boring! [...]

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Leave Your Attitude at the Door

I frequently tell our interns and young professionals that skills can be taught, but a positive attitude can’t.  For this reason, it’s so important to bring your best self to work every day. Professionals want to work with other nice individuals. It’s difficult to work with negative people. It makes the work day more challenging, [...]

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The New Year: A Great Time for Renewal

As we gear up for the new year, it’s a great time to reflect on what went right in our lives during 2012, as well what we need to change (aka New Year’s resolutions). To help take a holistic and organized approach to the New Year, you may find it useful to consider your resolution [...]

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12 Ways to Be Career Focused in 2013

Did you make any New Year’s resolutions? I’m not one for listing specific things I want to change or do in the upcoming year. Instead, I prefer to come up with a theme so that I can use a number of mini successes to meet my resolution goal. So, if my theme is “health,” actions [...]

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Midterms, Interviews and Preemptive Fun

It happens about this time every semester – grad students hunker down for midterms, group projects, interviews, leadership roles, and extracurricular activities – all important elements for a commanding GPA and desirable resume. But something has to go to make time – and the first thing to go is FUN. Let me tell you why [...]

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How to Flunk an Interview and Drive your Career Services Advisor Crazy

Want to drive a Career Services professional crazy? Just register for workshops – and then don’t show up. This is easily the most frequent complaint at any industry gathering. Many of my peers see “no-shows” as exhibiting a lack of respect or entitlement. But I see it in a different way – I see it [...]

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7 Steps to Finding a Great Mentor

As a new graduate starting a new career, it might be helpful to find a mentor to help you navigate your new role. Mentors can be a great resource of industry knowledge, a contact with numerous connections in your field and an incredible role model to show you what success looks like in your future [...]

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Student Personal Branding: Beyond the Basics

Personal branding is a concept that many more college students are adopting. “Get out there, be social,” “Clean up your image, employers are looking at Facebook before hiring.” Most advice about how to create a strong personal brand while in college focuses on the obvious, things like: Don’t post compromising pictures, don’t write profanity, carefully [...]

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Evaluating Job Offers: Salaries aren’t Everything

Whether you’re a soon-to-be college graduate seeking your first job or an experienced job hunter, it’s important to remember that salaries are not the only thing to consider when a job offer comes your way. While the salary itself will be important in maintaining the lifestyle that you’re accustomed to, there are other factors to [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs