Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.



4 Ways Your Summer Job can Jumpstart Your Career

Are you making the most of your summer job? Perhaps you’re “just waitressing” or working at the mall or a grocery store. But, did you know that a temporary summer job can help boost your future career? In fact, did you know that New York City’s Mayor Michael Bloomberg was once a parking lot attendant? [...]


The Value of “Thank You”

Saying “thank you” is something most of us do without even thinking: after a waitress serves a meal, a sales clerk helps you find a particular item, someone holds a door open, or after you sneeze and someone nearby says, “God bless you.” These pleasantries are part of our daily routines – our American culture. Likewise, [...]


Are Cover Letters Dead?

If you have applied for a job online recently, you may have noticed that the process is driven by a series of screens that request you to create a profile in the company’s online career center and upload your resume. Next, you may be asked a few questions about your qualifications for the job. But, [...]


Computer Information Systems Internships

With the wide array of job titles and working environments available to emergent computer information systems (CIS) graduates, internships are a great way to sample a career path and build valuable skills before graduation. While classroom knowledge is important for a strong foundation to build a successful career in any field, on-the-job-experience can tip the scales in [...]


How I Can Tell You’re Not Prepared

I’m a huge proponent when it comes to preparing for an interview. I advocate researching the perspective company, creating a set questions, and, if possible, connecting with the recruiter via LinkedIn prior to the interview. Nevertheless, there will still be those individuals who choose to “wing it,” and go into the situation unprepared. As a [...]


Plan for Success in Your Internship

It’s the age-old cliché: how do you gain job experience when employers are seeking candidates who already have experience?  Most students can quickly start to build their resume with an internship, while others can do the same through volunteering or part-time jobs. Yes, even that part-time retail job can help you prepare for your future [...]


Do You Stand Out in Your Internship?

How to turn your internship into a job offer: Congratulations! You’ve landed that highly competitive, highly coveted internship with an organization you’d love to work for full-time someday. You beat out dozens of other applicants and now it’s up to you to make a good impression and prove to your supervisors that they made the [...]


You’ve Heard It Before….Never Burn Bridges

“Never burn bridges” is probably one of the oldest pieces of professional advice. Without a doubt this advice has been given and received countless times, and although so simple, it’s timeless advice, that is so true even today. Six Degrees of Separation During my career with Hyatt, I’ve worked with a number of individuals and [...]


What Makes Millennials Marketable to Employers

Millennials get a bad rep with employers by being labeled as the entitlement generation. And all that negativity can start to hinder a young professional’s mojo when looking for a j-o-b. But don’t fret millennials; those entitlement tendencies can make you more marketable when applying for positions. So when someone asks you on your next [...]


Leave Your Attitude at the Door

I frequently tell our interns and young professionals that skills can be taught, but a positive attitude can’t.  For this reason, it’s so important to bring your best self to work every day. Professionals want to work with other nice individuals. It’s difficult to work with negative people. It makes the work day more challenging, [...]


12 Ways to Be Career Focused in 2013

Did you make any New Year’s resolutions? I’m not one for listing specific things I want to change or do in the upcoming year. Instead, I prefer to come up with a theme so that I can use a number of mini successes to meet my resolution goal. So, if my theme is “health,” actions [...]


Brand Yourself – or be the Next Scumbag Steve

“Brand yourself, or Google will” is wise advice from branding expert Dan Schawbel. Scumbag Steve is a case study of what happens if you don’t. For those unfamiliar with him, Scumbag Steve is a meme gone viral. Entire websites have been created to showcase the best memes – customized captions on a photograph. The crazy [...]


What Employers Are Really Looking For

Buzzwords, experience, business savvy…As a college recruiter, one of the questions students ask me most often is “What do employers look for in a candidate?” If I had a crystal ball and the formula for that question, I could single-handedly rule the world. But since my crystal ball is currently lost in transit, what I [...]


What NOT to do After Receiving an Offer

I’ve often compared recruiting to dating; there are so many similarities that it’s hard not to do so.  Like dating, both parties (recruiter and candidate) want to present themselves in the best light and be equally attractive to each other.  In the beginning, each party is likely seeing other people and the promise of exclusivity [...]


What to Take to an Interview

Many people approach interviews as if they were interrogations where the interviewer grills the poor applicant to tell the whole truth, nothing but the truth. So the interviewee will typically go to the meeting having memorized answers to tons of questions as well as information about the company and the position, questions to ask, etc. [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

  • Connect With Dan

  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for just before graduating from Boston University, where she studied journalism and minored in international relations.

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