Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Build Relationships to Build a Career

If you’re coming up on graduation, and you’re looking to start your career–this post is for you. If you are a year or more away from graduation, then this post is really for you! Starting and building a career can be a daunting task…that is, unless you invest time and effort upfront to build meaningful [...]

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Advance Your Career with Community Contacts

You tweet. You’re on LinkedIn. You’ve got the online networking thing down. But what about offline? Are there some local networking opportunities to consider? Consider your everyday life. You shop, you vacation, and you dine out; in all of those situations, you are encountering people. Life is the original social platform–minus the 140 characters. I [...]

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Who is Invested in YOUR Success?

Since my last post here I’ve had a lot of changes in my career, all for the better. This got me thinking about how some of these new opportunities came my way and I thought that might make a good post. A personal brand isn’t just about starting a blog, posting on twitter, and updating your [...]

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Standing Out During a Career Fair

Career Fairs can be challenging and overwhelming for students. At the same time, career fairs are great for students to find internships and permanent positions because there are so many employers in the same place at the same time. In order to ensure that you receive the most value from your career fair experience, consider [...]

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Realize Your Full Potential

Are you a college student or recent grad who is ready to gain the clarity and confidence to unlock your full potential, so that you can live a life of meaning and purpose?  This week we received a great update from a live-your-dream-or-die-trying kind of gal who also used to be a part of our StudentBranding [...]

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Are you learning everything you need to know?

Most students begin college thinking they’ll learn everything they need to know for their future careers in the classrooms on campus. While you’ll gain considerable knowledge learning facts and figures, theories and policies, you’ll also develop critical thinking skills, learn to work in teams, build leadership skills and begin to see the bigger picture as [...]

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Tell Me a Memorable Story

Recognizing that recruiters meet a plethora of candidates, it is essential that you maximize your time with them and ensure that you stand out. One of the easiest ways for you to do so is to tell a story during your interview. I know it may sound odd, but trust me–a recruiter may not remember [...]

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Social Networks and Your Job Search (Part 2)

So you’re all signed up, now what? My last post, Social Networks and Your Job Search (Part 1), was dedicated to introducing some of the newer ways companies are opening themselves up by sharing the basics of LinkedIn, Facebook and Twitter. Now that you have the basics, let’s move on to what else you can [...]

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Is Your Resume Lost in Translation?

I was an English major, so it goes without saying that I love words. But, words can also be detrimental. As a job seeker, words can lead to your downfall if you’re not using the right ones on your resume or in your cover letter. As a college student, you’re likely to have summer jobs that [...]

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A Career Navigation System

Last week, I had to travel across the state to pick up a purchase. Since it was dark, I had to use a navigation system instead of the printed directions I had brought–this made me a bit uncomfortable because I wanted to be able to see where I was going. While on my drive, I was [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs