Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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The Art of Balancing Ambition and Success

Recently, I was having a discussion with a close friend who was mildly discouraged by his current situation at the company he was interning with. We then went through his reasons and something seemed off. He was discouraged because while he was a major part of the team and thriving in his role (and being [...]

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Social Networks and Your Job Search (Part 1)

I’m a sucker for stories with a happy ending. You know, those feel-good moments where the underdog wins, or the look in the eye when the good guy prevails: I love them all, and then some too. Here’s my most recent “happy ending” story: Last week I heard that one of the veterans who attended [...]

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Why is Google+ a Sweet Spot for Professional Networking?

You’ve probably heard these points of networking advice by now–you need to be on LinkedIn, you need to manage your professional image on Facebook and you should probably be using Twitter more to build your personal brand. If you’re like most students, using all these social networks can be overwhelming.  So the question becomes, “Which [...]

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Developing a Vogue Career – Part II

Last week, we talked about Madonna’s continued success and probed the attributes that have contributed to her long and successful career. We went over the first two valuable lessons that we can learn from Madonna on establishing ourselves and remaining relevant (in vogue) throughout our careers: 1) Discovering your talents and 2) Applying your talents. [...]

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What’s Your Purpose?

I just got back from a wonderful long weekend in NYC, where I saw the Sunday matinee of Avenue Q. After the show, I was left with one thought: what’s my purpose? Avenue Q is about a recent college graduate who moves to NYC with a job in hand and moves onto Avenue Q, the [...]

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Rejection – It’s Not Personal

As job seekers, we all have one thing in common–at one point or another, we will all be rejected. When I was right out of college, I really wanted to work for this local company that was world-renowned for its jewelry. I imagined myself getting an employee discount and being able to present all my [...]

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Developing a Vogue Career

It has been a few weeks since all the buzz surrounded Madonna’s half-time performance at the Super Bowl. While Madonna certainly has her detractors who believe she is too old to be an entertainer, there is no doubt that Madonna is still talent-packed and thriving. Madonna burst onto the scene in the 1980s as a [...]

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Young Professionals: Bring New Ideas to Your Team

As a young professional in today’s world of digital media, you may be tasked with greater responsibilities as companies and brands are relying a great deal on fresh perspectives, innovation, and the ability to be agile on new initiatives. While you may be granted greater responsibilities and opportunities, the trust factor is not always there. [...]

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Personal Branding: Time to Reflect and Move Forward

Now it’s back to school and you’re wrapping up the start of a new semester. It’s exciting to think you’re a little wiser and one step closer to graduation. But are you ready? Have you thought about what’s next, short-term and long-term? Do you need to bring your grades up to apply to that graduate [...]

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Which Type of Employee are You?

Defining your role in the workplace Many of us in social media and business worry about our brand in terms of how those in our industry view us. So much so, that we forget about our brand in the workplace. On any team or in any office, every person has a brand or role that [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
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