Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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The Value of “Thank You”

Saying “thank you” is something most of us do without even thinking: after a waitress serves a meal, a sales clerk helps you find a particular item, someone holds a door open, or after you sneeze and someone nearby says, “God bless you.” These pleasantries are part of our daily routines – our American culture. Likewise, [...]

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Are Cover Letters Dead?

If you have applied for a job online recently, you may have noticed that the process is driven by a series of screens that request you to create a profile in the company’s online career center and upload your resume. Next, you may be asked a few questions about your qualifications for the job. But, [...]

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How I Can Tell You’re Not Prepared

I’m a huge proponent when it comes to preparing for an interview. I advocate researching the perspective company, creating a set questions, and, if possible, connecting with the recruiter via LinkedIn prior to the interview. Nevertheless, there will still be those individuals who choose to “wing it,” and go into the situation unprepared. As a [...]

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4 Tips to Succeed at the Career Fair

This time of year, it’s common for many colleges to host career fairs – events where many local and/or national companies come on campus to recruit for entry level positions. Career fairs offer an incredible opportunity to network with recruiters and market your skills. Here are some quick tips to help you prepare: 1.)  Research [...]

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How to Dress for the Job You Want

Over the course of my career, I have interviewed applicants wearing business suits, jeans, and even one wearing a bikini top and shorts (It was Florida, what can I say!).  Hopefully, you will agree that I know a thing or two about interviews when I say that the clothes you choose to wear to an [...]

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Save a Screw Up from Spiraling

Uh oh. You look at the email again, re-reading it to make sure you understood it right. Your stomach drops, your palms get sweaty, and all of a sudden your eyes are the size of saucers. Before you silently start letting out every obscenity you can imagine, the truth sinks in: you screwed up. Before [...]

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What Makes Millennials Marketable to Employers

Millennials get a bad rep with employers by being labeled as the entitlement generation. And all that negativity can start to hinder a young professional’s mojo when looking for a j-o-b. But don’t fret millennials; those entitlement tendencies can make you more marketable when applying for positions. So when someone asks you on your next [...]

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Think Before You Reject a Job Offer

Cue Taylor Swift because this blog needs background music! I had my first candidate rescind their acceptance of an employment offer.  The candidate received an offer of employment, considered the offer, accepted the offer, and almost four weeks later called to tell me that they had changed their mind and was taking back their acceptance.  [...]

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12 Ways to Be Career Focused in 2013

Did you make any New Year’s resolutions? I’m not one for listing specific things I want to change or do in the upcoming year. Instead, I prefer to come up with a theme so that I can use a number of mini successes to meet my resolution goal. So, if my theme is “health,” actions [...]

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The Deal with Phone Screens

For those of you who have been around the job or internship search block, you’re familiar with the dance of the phone screen. That call you get from the friendly recruiter or HR representative who saw your resume and wants to conduct a screening to get to know you a little better. Your first thought? [...]

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Brand Yourself – or be the Next Scumbag Steve

“Brand yourself, or Google will” is wise advice from branding expert Dan Schawbel. Scumbag Steve is a case study of what happens if you don’t. For those unfamiliar with him, Scumbag Steve is a meme gone viral. Entire websites have been created to showcase the best memes – customized captions on a photograph. The crazy [...]

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What Employers Are Really Looking For

Buzzwords, experience, business savvy…As a college recruiter, one of the questions students ask me most often is “What do employers look for in a candidate?” If I had a crystal ball and the formula for that question, I could single-handedly rule the world. But since my crystal ball is currently lost in transit, what I [...]

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What to Take to an Interview

Many people approach interviews as if they were interrogations where the interviewer grills the poor applicant to tell the whole truth, nothing but the truth. So the interviewee will typically go to the meeting having memorized answers to tons of questions as well as information about the company and the position, questions to ask, etc. [...]

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Midterms, Interviews and Preemptive Fun

It happens about this time every semester – grad students hunker down for midterms, group projects, interviews, leadership roles, and extracurricular activities – all important elements for a commanding GPA and desirable resume. But something has to go to make time – and the first thing to go is FUN. Let me tell you why [...]

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The Five Commandments of Job Searching

In the current employment climate, landing a job may feel like a task that can only be achieved through divine intervention. But if relying on a wing and a prayer isn’t part of your job pursuit, then here are five employment commandments to help you get to the occupational pearly gates. Thou shalt not be [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs