Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Alligators in Boston Syndrome

People react to a job search in a lot of different ways:some are excited, many are a bit anxious, some see nothing but opportunity, and yet others get frozen by analysis paralysis. Wikipedia defines this as a situation in which “the sheer quantity of analysis overwhelms the decision-making process itself, thus preventing a decision”. I [...]

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Are Cover Letters Dead?

If you have applied for a job online recently, you may have noticed that the process is driven by a series of screens that request you to create a profile in the company’s online career center and upload your resume. Next, you may be asked a few questions about your qualifications for the job. But, [...]

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Let Your Digital Persona Shine

Creating Your Online Persona In the 21st century (the so-called “digital age”) developing an online persona for job-hunting purposes is becoming as important as traditional methods such as resumes and networking. Creating an outstanding persona can help distance you from other candidates in a competitive marketplace. Doing so does not have to be difficult as [...]

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Graduating Without A Job Offer?

So you’re counting down the days until graduation, marking each day off of the calendar. Although there is the excitement of closing a significant chapter, for some there may be a bit of anxiety about the unknown and what lies ahead. Particularly, for graduates who may not have received a job offer, and feel like [...]

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4 Steps to a Better Resume

By now, you’ve likely learned that resumes come in many different forms: chronological, skills based/functional, or a combination of the two. And, let’s not forget that you may change elements of your resume to target the information for a specific job that you’re applying to… With all of these options, resume writing can get very [...]

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Volunteer Your Way into a Job

Did you know that April is National Volunteer month? When it comes to volunteering, many people immediately think of spending time at a local soup kitchen or pitching in for a day with Habitat for Humanity to help build a house. While these are important ways to volunteer in your community [as well as gain [...]

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Computer Information Systems Internships

With the wide array of job titles and working environments available to emergent computer information systems (CIS) graduates, internships are a great way to sample a career path and build valuable skills before graduation. While classroom knowledge is important for a strong foundation to build a successful career in any field, on-the-job-experience can tip the scales in [...]

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5 Things To Do Before You Graduate College

In two months, most college seniors will be decorating their graduation caps in anticipation of the big day. With only weeks of precious time left in the spring semester, you’ll want to ensure that you cross a few important items off your “I Need a Job” list.   1.)  Make an Appointment with Career Service [...]

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How I Can Tell You’re Not Prepared

I’m a huge proponent when it comes to preparing for an interview. I advocate researching the perspective company, creating a set questions, and, if possible, connecting with the recruiter via LinkedIn prior to the interview. Nevertheless, there will still be those individuals who choose to “wing it,” and go into the situation unprepared. As a [...]

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How to Create Your Own Unique Selling Proposition

Everyone is seeking to get the edge on the competition, from students to those already on their career path. One way is to borrow an idea from the world of business and create an individual unique selling proposition (USP). Competition begins early in academic life and continues into the workplace:   high school graduates compete [...]

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4 Tips to Succeed at the Career Fair

This time of year, it’s common for many colleges to host career fairs – events where many local and/or national companies come on campus to recruit for entry level positions. Career fairs offer an incredible opportunity to network with recruiters and market your skills. Here are some quick tips to help you prepare: 1.)  Research [...]

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Plan for Success in Your Internship

It’s the age-old cliché: how do you gain job experience when employers are seeking candidates who already have experience?  Most students can quickly start to build their resume with an internship, while others can do the same through volunteering or part-time jobs. Yes, even that part-time retail job can help you prepare for your future [...]

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Do You Stand Out in Your Internship?

How to turn your internship into a job offer: Congratulations! You’ve landed that highly competitive, highly coveted internship with an organization you’d love to work for full-time someday. You beat out dozens of other applicants and now it’s up to you to make a good impression and prove to your supervisors that they made the [...]

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Network Like a Champ Without Getting a TKO

If you’re a young job seeker, you’ve undoubtedly heard that when looking for a job, it’s not always what you know, but who you know. So get out there and network! But in the frenzied social networking boxing ring we exist in, how do you know if you’re properly landing punches or simply shadow boxing [...]

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You’ve Heard It Before….Never Burn Bridges

“Never burn bridges” is probably one of the oldest pieces of professional advice. Without a doubt this advice has been given and received countless times, and although so simple, it’s timeless advice, that is so true even today. Six Degrees of Separation During my career with Hyatt, I’ve worked with a number of individuals and [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs