Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Resumes Shouldn’t Be All-You-Can-Eat Buffets

Imagine that you are at your favorite restaurant. The waiter comes to take your order and you select a specific entrée, provide your cooking/garnishing preferences, and choose the side dishes. After a few minutes of pleasant table conversation, your waiter returns and hands you a plate – but it doesn’t contain what you ordered. Instead, [...]

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4 Tips to Clean Up Your Online Presence

Like most college students, you likely have a Facebook page and a Twitter profile. You may even have a Google+ or LinkedIn account, aiming to connect with professionals in your field. Some of you may even have a YouTube channel, a Flickr account, and a collection of boards on Pinterest. So, what does this have [...]

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What Makes Millennials Marketable to Employers

Millennials get a bad rep with employers by being labeled as the entitlement generation. And all that negativity can start to hinder a young professional’s mojo when looking for a j-o-b. But don’t fret millennials; those entitlement tendencies can make you more marketable when applying for positions. So when someone asks you on your next [...]

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A Productivity Tool for Your Job Search

Life is complicated and time is short, especially if you are someone who works hard and plays hard. Wasting a precious resource like your time can mean missing out on chances to grow professionally and engage socially, and let’s face it, managing the daily administrative tasks that accompany an ambitious lifestyle can be mind-numbingly boring! [...]

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Think Before You Reject a Job Offer

Cue Taylor Swift because this blog needs background music! I had my first candidate rescind their acceptance of an employment offer.  The candidate received an offer of employment, considered the offer, accepted the offer, and almost four weeks later called to tell me that they had changed their mind and was taking back their acceptance.  [...]

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12 Ways to Be Career Focused in 2013

Did you make any New Year’s resolutions? I’m not one for listing specific things I want to change or do in the upcoming year. Instead, I prefer to come up with a theme so that I can use a number of mini successes to meet my resolution goal. So, if my theme is “health,” actions [...]

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The Deal with Phone Screens

For those of you who have been around the job or internship search block, you’re familiar with the dance of the phone screen. That call you get from the friendly recruiter or HR representative who saw your resume and wants to conduct a screening to get to know you a little better. Your first thought? [...]

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Brand Yourself – or be the Next Scumbag Steve

“Brand yourself, or Google will” is wise advice from branding expert Dan Schawbel. Scumbag Steve is a case study of what happens if you don’t. For those unfamiliar with him, Scumbag Steve is a meme gone viral. Entire websites have been created to showcase the best memes – customized captions on a photograph. The crazy [...]

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What Employers Are Really Looking For

Buzzwords, experience, business savvy…As a college recruiter, one of the questions students ask me most often is “What do employers look for in a candidate?” If I had a crystal ball and the formula for that question, I could single-handedly rule the world. But since my crystal ball is currently lost in transit, what I [...]

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What NOT to do After Receiving an Offer

I’ve often compared recruiting to dating; there are so many similarities that it’s hard not to do so.  Like dating, both parties (recruiter and candidate) want to present themselves in the best light and be equally attractive to each other.  In the beginning, each party is likely seeing other people and the promise of exclusivity [...]

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What to Take to an Interview

Many people approach interviews as if they were interrogations where the interviewer grills the poor applicant to tell the whole truth, nothing but the truth. So the interviewee will typically go to the meeting having memorized answers to tons of questions as well as information about the company and the position, questions to ask, etc. [...]

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So You Haven’t Had an Internship Yet…

You shouldn’t need to have a previous internship to land a future one.  Believe it or not, there are companies out there that require students to have experienced an internship before they can receive one within their walls. The whole point of an internship is to get your foot in the door and experience something [...]

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Career Progression: Slow and Steady Wins the Race

In the hospitality industry, when responding to guest requests, we’re encouraged to provide an actual measurement of time.  For example, we would tell a guest that their In-Room Dining order will be delivered “within 20-25 minutes” instead of saying “we’ll have it up to you shortly,” because each guest values their time differently and each [...]

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Midterms, Interviews and Preemptive Fun

It happens about this time every semester – grad students hunker down for midterms, group projects, interviews, leadership roles, and extracurricular activities – all important elements for a commanding GPA and desirable resume. But something has to go to make time – and the first thing to go is FUN. Let me tell you why [...]

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The Five Commandments of Job Searching

In the current employment climate, landing a job may feel like a task that can only be achieved through divine intervention. But if relying on a wing and a prayer isn’t part of your job pursuit, then here are five employment commandments to help you get to the occupational pearly gates. Thou shalt not be [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs