Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Make 2012 the Year of Career Preparation

I’ve stood among the hundreds of thousands of people in Times Square, hollering in excitement as that famous ball made its descent into the New Year. And as soon as the ball disappears into the days gone bye, those throngs of people join one another in a chorus of Auld Lang Syne as confetti rains [...]

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Live Your Passion: Rachel Phillips, Founder of Music Crossing Borders

Rachel Phillips is the Founder and Executive Director of Music Crossing Borders, an inspiring nonprofit organization that teaches and inspires children in underprivileged circumstances to achieve their social and academic potential through music education. Rachel answers my questions about start-up success, delegating, and trusting your gut. MK: Tell me about how you started Music Crossing Borders (MCB). [...]

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Live Your Passion: Mike Radparvar, Co-Founder of Holstee

Mike Radparvar is the co-founder of Holstee, a lifestyle design company that offers a place for mindful shoppers to find meaningful products. Mike, along with his brother Dave and their partner Fabian, started Holstee in May 2009. That summer, they wrote the Holstee Manifesto as a side project – it has now been viewed over [...]

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This Year, Why Wait for New Year’s Resolutions?

This time of year, many of us start coasting a bit. We enjoy the holidays, go home to see family, and take a little time off from the goals we hope to achieve. We also start looking forward to next year–knowing we can use New Year’s resolutions as motivation to make up for lost time. [...]

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Personal Branding Advice from the World’s Most Attractive Employer: Google

Every year Universum releases their list of the World’s Most Attractive Employers. This global index is compiled based on the preferences of over 160,000 job seekers, with a business or engineering background from the world´s 12 largest economies. Companies dubbed as “attractive” are viewed as organizations that excel in talent attraction and retention. For 2011, [...]

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20 Steps to Create, Expand, and Leverage Your Personal Brand

Most everyone talks about personal branding as though it has become an involuntary action, like a reflex or breathing. Not so. Personal branding is a learned skill. Or rather, a learning skill–as we all make mistakes, refine, and redesign until we get it as close to perfect as our situations and goals dictate. Questions abound: How [...]

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Market Research on the Brand Called You

A good marketer always conducts market research before launching a new product. As job seekers, you need to be doing the same before putting yourself out in the job market. What are people saying about your personal brand? How can you best promote and position the brand called you in order to achieve optimal success [...]

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Being Online Means Being In Line for a Job

These days, searching for a job is about more than just sending out resumes. You need to build your personal brand–online. And, you need to connect with recruiters, hiring managers, and others who may have a hand in the hiring process. While recruiters are using platforms like Twitter and LinkedIn to tell you about the [...]

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Your November Branding To-Do List

Is it just me, or has this semester been flying by? I can’t believe it’s already November. And I can’t be the only one out there who realizes that November will fly by as well. Don’t let this November go to waste. Here are a few manageable things you can fit in between the holidays [...]

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5 Ways You Are Killing Your Personal Brand

We work hard to build our personal brands–perhaps to a fault. We scrub our Facebook pages. We scrape our knuckles on every possible social media platform. We struggle to create original content, comments, tweets, and posts. We labor to create an individual voice, leaving the echo chamber and “yes man” thoughts to others. And in [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs