Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Resumes Shouldn’t Be All-You-Can-Eat Buffets

Imagine that you are at your favorite restaurant. The waiter comes to take your order and you select a specific entrée, provide your cooking/garnishing preferences, and choose the side dishes. After a few minutes of pleasant table conversation, your waiter returns and hands you a plate – but it doesn’t contain what you ordered. Instead, [...]

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3 Reasons You Must Have a Personal Website in 2013

Ask yourself this: if an important person you’ve never met wanted information on you, where would they go? Most likely your super tech-savvy investigator would go straight to Google (or Bing…haha!). Would they find stuff about you that would impress them, or would it be full of random mumbo-jumbo nonsense from five years ago? Even [...]

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4 Tips to Clean Up Your Online Presence

Like most college students, you likely have a Facebook page and a Twitter profile. You may even have a Google+ or LinkedIn account, aiming to connect with professionals in your field. Some of you may even have a YouTube channel, a Flickr account, and a collection of boards on Pinterest. So, what does this have [...]

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Brand Yourself – or be the Next Scumbag Steve

“Brand yourself, or Google will” is wise advice from branding expert Dan Schawbel. Scumbag Steve is a case study of what happens if you don’t. For those unfamiliar with him, Scumbag Steve is a meme gone viral. Entire websites have been created to showcase the best memes – customized captions on a photograph. The crazy [...]

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Personal Branding: A Promise You Keep

With all the buzz around personal branding, there seems to be some confusion regarding the difference between “marketing” and “branding” – and why that difference can make or break your attempt to create a positive first impression. Simply put: Marketing is what you want people to think about you… regardless of reality Branding is a [...]

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Who is Invested in YOUR Success?

Since my last post here I’ve had a lot of changes in my career, all for the better. This got me thinking about how some of these new opportunities came my way and I thought that might make a good post. A personal brand isn’t just about starting a blog, posting on twitter, and updating your [...]

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Mobile Apps Help Job Seekers on the Go

You may be enjoying a cup of coffee as you read this post on your iPad. Or, you may be walking to class and reading it on a smartphone. Either way, it’s evidence that our society is becoming more and more mobile. In fact, it’s estimated that 77% of job seekers are using mobile devices [...]

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Social Networks and Your Job Search (Part 3)

I started off by introducing some of the newer ways employers are using social networks in my first post, Social Networks and Your Job Search (Part 1). In my next post, Social Networks and Your Job Search (Part 2), I gave you some tips on what you can do with your profiles and networks to get [...]

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Are You In My Circle? 5 Reasons Google Plus Is Great for Entrepreneurs

Still wary about committing your precious time to another network? Here are a few reasons it might be beneficial to jump into Google Plus

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Make 2012 the Year of Career Preparation

I’ve stood among the hundreds of thousands of people in Times Square, hollering in excitement as that famous ball made its descent into the New Year. And as soon as the ball disappears into the days gone bye, those throngs of people join one another in a chorus of Auld Lang Syne as confetti rains [...]

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Live Your Passion: Rachel Phillips, Founder of Music Crossing Borders

Rachel Phillips is the Founder and Executive Director of Music Crossing Borders, an inspiring nonprofit organization that teaches and inspires children in underprivileged circumstances to achieve their social and academic potential through music education. Rachel answers my questions about start-up success, delegating, and trusting your gut. MK: Tell me about how you started Music Crossing Borders (MCB). [...]

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Live Your Passion: Mike Radparvar, Co-Founder of Holstee

Mike Radparvar is the co-founder of Holstee, a lifestyle design company that offers a place for mindful shoppers to find meaningful products. Mike, along with his brother Dave and their partner Fabian, started Holstee in May 2009. That summer, they wrote the Holstee Manifesto as a side project – it has now been viewed over [...]

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This Year, Why Wait for New Year’s Resolutions?

This time of year, many of us start coasting a bit. We enjoy the holidays, go home to see family, and take a little time off from the goals we hope to achieve. We also start looking forward to next year–knowing we can use New Year’s resolutions as motivation to make up for lost time. [...]

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Personal Branding Advice from the World’s Most Attractive Employer: Google

Every year Universum releases their list of the World’s Most Attractive Employers. This global index is compiled based on the preferences of over 160,000 job seekers, with a business or engineering background from the world´s 12 largest economies. Companies dubbed as “attractive” are viewed as organizations that excel in talent attraction and retention. For 2011, [...]

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20 Steps to Create, Expand, and Leverage Your Personal Brand

Most everyone talks about personal branding as though it has become an involuntary action, like a reflex or breathing. Not so. Personal branding is a learned skill. Or rather, a learning skill–as we all make mistakes, refine, and redesign until we get it as close to perfect as our situations and goals dictate. Questions abound: How [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs