Student Branding Blog – Dan Schawbel The Student Branding Blog is the #1 resource for career and personal branding advice for high school, college and graduate students. This blog, with the support of experienced college career counselors and recent graduates, will help students capitalize on their own unique abilities.

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The Entry Level Diary – Getting Hired

Some of you may know this but I graduated college in December. I have been in the midst of the job search since. Well after all the interviews and the emails and the calls I got a job! This week was my first week. I wanted to do kind of a diary of the interview [...]

Build Your Network Wherever You Are

There are so many things I wish I knew when I was 20.  On Monday, Bret Simmons wrote about that topic, and it got me thinking about what I wish I knew then.  I wish I had realized during college how important it was to begin polishing up my professionalism and networking skills from the [...]

Know the Rules Before You Play the Game

With all the drama involving Google and China and social media policies versus no social media policies it is so important that you know the rules before you play the game.
Social Media Rules at Work
Every company has different social media policies. Great examples of the opposite ends of the social media spectrum are Zappos, the [...]

Lead So You Can Succeed

When surveying the employers who look to hire students on our campus, we found that they were looking for students with strong leadership experience. As a college student, you may have heard people suggest that you get involved in extracurricular activities by joining a student or community organization.  While that is great advice, it [...]

Old School vs New School

The Jay Leno/ Conan O’Brian debate at NBC has inspired this post. Everywhere I turn, there seems to be a battle between old school vs. new school. The debate seems to be all-encompassing, from the new school merits of being connected and interacting online, to the old school merits of privacy rights. As Gen Yers, [...]

Greek Life and Your Job Search

Since I work on a college campus where 25% of students are involved in greek life, I receive a fair share of questions about how to represent this involvement in the job search process. When I’m lucky, I get to present workshops to entire fraternities and sororities about how to leverage their greek experience as [...]

Keys to Writing a Cover Letter

Cover letters can be somewhat daunting to write. I recall sitting for long periods of time staring at my laptop, trying to find the perfect combination of words to impress a potential employer.
Resumes, with their quick, bulleted list of accomplishments, always seem to be easier to write. Resumes have rules and structure. But, cover letters [...]

Learning From Some of America’s Hottest Brands

AdAge recently published their special issue on America’s Hottest Brands. I think looking at what individual brands are doing to succed in their incredibly different categoris is a great way to come up with ideas that translate into actions for your brand.
Diapers.com
This may seem like an odd choice for Gen Yers, but Diapers.com is a [...]

Gen Y: Entitled, Unprofessional, Interpersonally Inept

In order to effectively create your personal brand, it’s necessary to know some of the common stereotypes about our generation.
Earlier this week, Student Branding contributor Bret Simmons talked about dealing with the millennial perception. As you engage with potential employers, keep these stereotypes in the back of your mind. While most employers understand that not every Gen Y [...]

Mind Your Manners

While working the other day I was struck by behavior I saw in fellow Gen-Yers- they were rude, impatient and generally unpleasant.
You Only Have One Chance to Make a First Impression
I know its finals time and the holidays and the stress are building up. I understand, and I feel the same way. However, that doesn’t [...]

  • Dan Schawbel

    Dan Schawbel is the founder of the Student Branding Blog, the leading personal branding expert for Gen-Y, the best-selling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is an Assistant Brand Manager at Time Inc. Home Entertainment where she manages brand extension projects for numerous publications including Sports Illustrated Swimsuit and People.

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