Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Market Research on the Brand Called You

A good marketer always conducts market research before launching a new product. As job seekers, you need to be doing the same before putting yourself out in the job market. What are people saying about your personal brand? How can you best promote and position the brand called you in order to achieve optimal success [...]

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Being Online Means Being In Line for a Job

These days, searching for a job is about more than just sending out resumes. You need to build your personal brand–online. And, you need to connect with recruiters, hiring managers, and others who may have a hand in the hiring process. While recruiters are using platforms like Twitter and LinkedIn to tell you about the [...]

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Your November Branding To-Do List

Is it just me, or has this semester been flying by? I can’t believe it’s already November. And I can’t be the only one out there who realizes that November will fly by as well. Don’t let this November go to waste. Here are a few manageable things you can fit in between the holidays [...]

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5 Ways You Are Killing Your Personal Brand

We work hard to build our personal brands–perhaps to a fault. We scrub our Facebook pages. We scrape our knuckles on every possible social media platform. We struggle to create original content, comments, tweets, and posts. We labor to create an individual voice, leaving the echo chamber and “yes man” thoughts to others. And in [...]

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Building a Brand, not a Business

When taking on a new project, every student should ask themselves why they are dedicating their time to said project, and what do they hope to benefit from the experience.  As a student, if your answer to the benefits is made up of dollars and cents, you are probably not off to a good start. [...]

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Personal Branding with Purpose: What’s Your Intention?

You’re well on your way to establishing your online brand. You’ve started a LinkedIn account and are participating in Twitter chats. Your About.me page looks marvelous and your Google+ account is running steadily. Depending on your chosen career field, you may even have an online portfolio to show off your work, the blogs you’ve written [...]

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Do You Exceed Expectations?

This summer has brought about a lot of changes for me, not the least of which included a new job. Many of you may be starting a new semester (maybe your first semester) or a new job as well. Let’s talk about first impressions and exceeding expectations. We are constantly presented with chances to make [...]

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Social Honesty: Do What You Say and Say What You Do!

“I think if all of you are co-workers with me and we’re all connected on LinkedIn, I have less wiggle room to be creative on a resume… [T]he transparency of it will keep candidates honest.” Kris Dunn Social Media has significantly shifted the nuclei of reputation from a limited circle to all those who are [...]

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Bring Out the Personality in Your Brand, Part II

“You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You.” –  Tom Peters Tom Peters was right! You need to experiment and find the right way that works for Brand You. As you scope [...]

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Bring Out The Personality in Your Brand!

“You now have to decide what image you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace.” —David Ogilvy In today’s mature talent acquisition world, employers have shifted their focus from “top talent from top universities” to “ideal talent for our culture.” In other words, [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs