Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Is Your Personal Brand… Personal?

Personal branding should be unique. Personal branding should be remarkable. Personal branding should be… personal. Instead, it seems the goal of most building an online personal brand is working toward neutral, non-confrontational–boring, even. We scrub our Facebook pages, sanitize and corporatize our Linkedin summaries, and make our resumes read like clones of everyone else’s resume. [...]

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Ready, Set, Go: Maximizing Your Spring Semester

Today marks the beginning of Spring semester for my students @LoyolaChicago. Some are returning to campus with internship or job offers in-hand, while others are still on the hunt for their dream career. Regardless of where you may be in your career journey, here are a few tips to maximize the upcoming semester. If you [...]

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Five Keys to Consistency and Commitment After the Job Offer

Your hard work, your engaging online presence, and all that networking has paid off. You’ve got the job–maybe even your dream job. Now you can relax… right? Right. For about a weekend. Then, it’s time to put your network–and your brand–back to work. Here are five simple steps you can take to make sure your [...]

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Guest Post on LinkedIn and Student Branding from RHL.org

Personal promotion in college is extremely important. Anyone visiting this website is aware that going to college is about finding a career just as much as it is about acquiring an education. It’s a competitive world out there and to be successful it is essential to do more than just go to class and get [...]

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Make 2012 the Year of Career Preparation

I’ve stood among the hundreds of thousands of people in Times Square, hollering in excitement as that famous ball made its descent into the New Year. And as soon as the ball disappears into the days gone bye, those throngs of people join one another in a chorus of Auld Lang Syne as confetti rains [...]

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Live Your Passion: AJ Vaynerchuck, Co-Founder of VaynerMedia

AJ Vaynerchuk is a co-founder of VaynerMedia, a social media agency that focuses on community management and social media strategy.  AJ runs daily operations at VaynerMedia, while also serving as the key contact for many VaynerMedia clients. AJ also serves as an advisor to several startups, including WakeMate and Forrst.  In the interview below, he answers my questions about [...]

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Networking the Old Fashioned Way

I am a product of Atari and Cabbage Patch Kids. There was a time when a gallon of gas cost me less than a dollar and, during my freshman year of college, I discovered this new thing called email.  My first email was from my dad which read, “Hi Michele. This is neat. We can [...]

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How To: Use the Holidays to Your Advantage

It is just about Christmas Day, Hanukkah has begun, and the holiday lights are in full glow everywhere you look. While this time of the year is stressful, it also the most joyous for nearly anyone not named Scrooge. I, myself love the holidays and can’t seem to get enough of those Bing Crosby Christmas [...]

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Making the Most of Your Winter Break

Winter break is upon us! While many college students are focusing solely on R&R with family and friends, others are using this time strategically to boost their job or internship search. While this may not sound like the most exciting way to spend your winter break, there are a few simple things you can do [...]

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Home for the Holidays

Can you believe it’s almost the end of December? Time has FLOWN by! I have no idea where this year went. Seriously. As holiday parties kick off, classes wrap up, and the holiday spirit and cheer takes over; don’t let your job hunt take a backseat. (Actually, you can take a break from actually applying–everyone [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs