Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Social Networks and Your Job Search (Part 2)

So you’re all signed up, now what? My last post, Social Networks and Your Job Search (Part 1), was dedicated to introducing some of the newer ways companies are opening themselves up by sharing the basics of LinkedIn, Facebook and Twitter. Now that you have the basics, let’s move on to what else you can [...]

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How Grad Students Should Approach the Job Search

So you’re in a grad program and before you know it you’ll have your degree. The next step, of course, is to find a job where you can start putting that knowledge to good use–but how do you do that? I recently spoke with the director of graduate programs at a prestigious university. She shared [...]

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The Benefits of Professional Organizations

Hyatt Hotels Corporation is a proud sponsor of the National Society of Minorities in Hospitality (NSMH). Our recruiters attend the organization’s regional and national conferences every year. As a result, the students who are members of this organization have multiple opportunities to network with our team. These students have such an advantage because not only [...]

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Social Networks and Your Job Search (Part 1)

I’m a sucker for stories with a happy ending. You know, those feel-good moments where the underdog wins, or the look in the eye when the good guy prevails: I love them all, and then some too. Here’s my most recent “happy ending” story: Last week I heard that one of the veterans who attended [...]

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Why is Google+ a Sweet Spot for Professional Networking?

You’ve probably heard these points of networking advice by now–you need to be on LinkedIn, you need to manage your professional image on Facebook and you should probably be using Twitter more to build your personal brand. If you’re like most students, using all these social networks can be overwhelming.  So the question becomes, “Which [...]

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Developing a Vogue Career – Part II

Last week, we talked about Madonna’s continued success and probed the attributes that have contributed to her long and successful career. We went over the first two valuable lessons that we can learn from Madonna on establishing ourselves and remaining relevant (in vogue) throughout our careers: 1) Discovering your talents and 2) Applying your talents. [...]

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Rejection – It’s Not Personal

As job seekers, we all have one thing in common–at one point or another, we will all be rejected. When I was right out of college, I really wanted to work for this local company that was world-renowned for its jewelry. I imagined myself getting an employee discount and being able to present all my [...]

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Developing a Vogue Career

It has been a few weeks since all the buzz surrounded Madonna’s half-time performance at the Super Bowl. While Madonna certainly has her detractors who believe she is too old to be an entertainer, there is no doubt that Madonna is still talent-packed and thriving. Madonna burst onto the scene in the 1980s as a [...]

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Change: Fight it or Embrace it?

This week, the Oregon members of my organization within HR had a big moment: we moved. Normally, I’m pretty adaptable and do well with change. But I found myself having some apprehension and anxiety about the new move–and it’s only the first day. There are two ways to approach change that you can’t influence or [...]

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It’s the Little Things

I’ve witnessed candidates making so many simple mistakes lately that Alexander Pope’s popular quote, “To err is human, to forgive is divine,” has been at the forefront of my mind.    I recognize that sometimes a candidate deserves the benefit of the doubt and believe me, I’ve overlooked candidates rushing into interviews flushed and late, [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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