Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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The Five Commandments of Job Searching

In the current employment climate, landing a job may feel like a task that can only be achieved through divine intervention. But if relying on a wing and a prayer isn’t part of your job pursuit, then here are five employment commandments to help you get to the occupational pearly gates. Thou shalt not be [...]

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Do Employers Know You Exist?

This week, two clients let me know they had secured jobs, one in the legal field, the other in fashion. After I congratulated them, I asked about the process they had used to secure their initial interviews. What they told me was interesting and useful for other job seekers. Basically, instead of doing what many [...]

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7 Steps to Finding a Great Mentor

As a new graduate starting a new career, it might be helpful to find a mentor to help you navigate your new role. Mentors can be a great resource of industry knowledge, a contact with numerous connections in your field and an incredible role model to show you what success looks like in your future [...]

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Should You Be Looking for Jobs or Interviews?

You’re counting down the months to graduation. But instead of doing a happy dance, you’re doing the limbo. You know those awkward months where it’s too early to apply for full-time jobs while biding time for your coveted diploma. It’s a challenging position. Most organizations aren’t willing to hedge their bets for seven to nine [...]

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Networking Pitfalls: A View from the Other Side of the Table

I recently received an email from a former career development client of mine that I’d like to share with you (I have her permission). She worked really hard to build her networking skills and consequently landed a great job, so you can imagine her dismay the first time someone attempted to network with her, but [...]

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How to Get Ahead in the Job Search Race

If you’re a recent grad still looking for a job, you may feel like you’re running in circles trying to get to the career path highway. You spent four years training for your sprint from School Street to Wall Street only to find yourself in a race to the unemployment line. But don’t let your [...]

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How to Make Your Dream Career a Reality

Sitting in class each semester, it’s easy to imagine what your dream job looks like. You’re in the midst of learning all sorts of great things about your career options and gaining the knowledge and specialized skills you’ll need to succeed. Unfortunately, enthusiasm can sometimes lead to an inflated view of what to expect after [...]

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Why I Wish I Couldn’t Sleep on Planes

I fly, a lot. Ask anyone who knows me and they’ll tell you that I’m some sort of jet-setter. And I am–I’ve been on a plane at least once a month since April 2010. And according to foursquare, I’ve checked in at my local airport over 40 times (which seems a little low actually). When [...]

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Start Off Your Career on the Right Foot

As the manager of Viacom’s Internship Program, I’ve been able to witness hundreds of students’ first steps – literally. I’ve witnessed their first steps into our building, as well as their first steps into a possible career.  Often, employees forget that this may be a student’s first time interning or working in a major corporation. [...]

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Why Do We Hate to Network?

Why do we hate to network? With career fair season underway, I am finding my student appointments filled with conversations about how to work the room, meet companies and make an impression. Only it isn’t the students initiating these conversations. Nope – more often than not it is me trying to convince students to do [...]

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Personal Branding: A Promise You Keep

With all the buzz around personal branding, there seems to be some confusion regarding the difference between “marketing” and “branding” – and why that difference can make or break your attempt to create a positive first impression. Simply put: Marketing is what you want people to think about you… regardless of reality Branding is a [...]

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Five Keys to Graduate School Success

Starting graduate school can be stressful and intimidating, whether you are just completing your undergraduate work or going back to school after a period of time in the ‘real world’. To combat this feeling of uncertainty, I have found that students are likely to be happier and more successful if they focus their efforts. Here [...]

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How to Be Best in Class at Career Fairs

Changing leaves. Profiles. Business suits. When I was a college student, the approach of fall always signified two things: fashion week and career fairs. Both events culminate into a speed dating frenzy of individuals competing for the attention of top industries to buy into their talent. So how do you stand out in the cattle [...]

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Wrapping Up Your Internship

With the arrival of August comes the final weeks of summer and for many students the final weeks of their internships.  Although it’s easy to get caught up in the countdown of days remaining until you return home or are back on campus, here’s a few items for you to accomplish before wrapping up your [...]

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Effort: A Simple Tool to Strengthen Any Relationship

Recently I tried an exercise class for the first time.  I had a little bit of “new student anxiety,” but the instructor was welcoming and friendly. Although the class was comprised of both new and returning students, our instructor made a point to know each student’s name and addressed us by name when offering encouragement [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
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