Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Build Relationships to Build a Career

If you’re coming up on graduation, and you’re looking to start your career–this post is for you. If you are a year or more away from graduation, then this post is really for you! Starting and building a career can be a daunting task…that is, unless you invest time and effort upfront to build meaningful [...]

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Who is Invested in YOUR Success?

Since my last post here I’ve had a lot of changes in my career, all for the better. This got me thinking about how some of these new opportunities came my way and I thought that might make a good post. A personal brand isn’t just about starting a blog, posting on twitter, and updating your [...]

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Mobile Apps Help Job Seekers on the Go

You may be enjoying a cup of coffee as you read this post on your iPad. Or, you may be walking to class and reading it on a smartphone. Either way, it’s evidence that our society is becoming more and more mobile. In fact, it’s estimated that 77% of job seekers are using mobile devices [...]

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Social Networks and Your Job Search (Part 3)

I started off by introducing some of the newer ways employers are using social networks in my first post, Social Networks and Your Job Search (Part 1). In my next post, Social Networks and Your Job Search (Part 2), I gave you some tips on what you can do with your profiles and networks to get [...]

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Are You In My Circle? 5 Reasons Google Plus Is Great for Entrepreneurs

Still wary about committing your precious time to another network? Here are a few reasons it might be beneficial to jump into Google Plus

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Social Networks and Your Job Search (Part 2)

So you’re all signed up, now what? My last post, Social Networks and Your Job Search (Part 1), was dedicated to introducing some of the newer ways companies are opening themselves up by sharing the basics of LinkedIn, Facebook and Twitter. Now that you have the basics, let’s move on to what else you can [...]

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Social Networks and Your Job Search (Part 1)

I’m a sucker for stories with a happy ending. You know, those feel-good moments where the underdog wins, or the look in the eye when the good guy prevails: I love them all, and then some too. Here’s my most recent “happy ending” story: Last week I heard that one of the veterans who attended [...]

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Why is Google+ a Sweet Spot for Professional Networking?

You’ve probably heard these points of networking advice by now–you need to be on LinkedIn, you need to manage your professional image on Facebook and you should probably be using Twitter more to build your personal brand. If you’re like most students, using all these social networks can be overwhelming.  So the question becomes, “Which [...]

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Developing a Vogue Career – Part II

Last week, we talked about Madonna’s continued success and probed the attributes that have contributed to her long and successful career. We went over the first two valuable lessons that we can learn from Madonna on establishing ourselves and remaining relevant (in vogue) throughout our careers: 1) Discovering your talents and 2) Applying your talents. [...]

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What’s Your Purpose?

I just got back from a wonderful long weekend in NYC, where I saw the Sunday matinee of Avenue Q. After the show, I was left with one thought: what’s my purpose? Avenue Q is about a recent college graduate who moves to NYC with a job in hand and moves onto Avenue Q, the [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs