Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Let Your Digital Persona Shine

Creating Your Online Persona In the 21st century (the so-called “digital age”) developing an online persona for job-hunting purposes is becoming as important as traditional methods such as resumes and networking. Creating an outstanding persona can help distance you from other candidates in a competitive marketplace. Doing so does not have to be difficult as [...]

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College Admission Officers Check Social Media, Too!

Everyone knows that social media  are pretty much universal at this point. Nonetheless, those of us who use digital technology on a daily basis may even be surprised at how much – and how quickly – that use has grown. Social Media Can Hurt Your College Bid In 2006, only 15% of high school students [...]

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How to Create Your Own Unique Selling Proposition

Everyone is seeking to get the edge on the competition, from students to those already on their career path. One way is to borrow an idea from the world of business and create an individual unique selling proposition (USP). Competition begins early in academic life and continues into the workplace:   high school graduates compete [...]

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Do You Stand Out in Your Internship?

How to turn your internship into a job offer: Congratulations! You’ve landed that highly competitive, highly coveted internship with an organization you’d love to work for full-time someday. You beat out dozens of other applicants and now it’s up to you to make a good impression and prove to your supervisors that they made the [...]

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3 Steps to Build Your Online Brand

Now that you’ve cleaned up your online profiles, it’s time to really build your online brand. First, let’s talk about what it means to have an “online brand.” Your online brand is how others perceive you online – it’s the culmination of all of your social media profiles and online activities. Collectively, this presence should [...]

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3 Reasons You Must Have a Personal Website in 2013

Ask yourself this: if an important person you’ve never met wanted information on you, where would they go? Most likely your super tech-savvy investigator would go straight to Google (or Bing…haha!). Would they find stuff about you that would impress them, or would it be full of random mumbo-jumbo nonsense from five years ago? Even [...]

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Save a Screw Up from Spiraling

Uh oh. You look at the email again, re-reading it to make sure you understood it right. Your stomach drops, your palms get sweaty, and all of a sudden your eyes are the size of saucers. Before you silently start letting out every obscenity you can imagine, the truth sinks in: you screwed up. Before [...]

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4 Tips to Clean Up Your Online Presence

Like most college students, you likely have a Facebook page and a Twitter profile. You may even have a Google+ or LinkedIn account, aiming to connect with professionals in your field. Some of you may even have a YouTube channel, a Flickr account, and a collection of boards on Pinterest. So, what does this have [...]

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12 Ways to Be Career Focused in 2013

Did you make any New Year’s resolutions? I’m not one for listing specific things I want to change or do in the upcoming year. Instead, I prefer to come up with a theme so that I can use a number of mini successes to meet my resolution goal. So, if my theme is “health,” actions [...]

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5 Ways to Maximize the New LinkedIn Profile Layout

If you haven’t heard, your LinkedIn profile is about to get a face-lift – if it hasn’t already. LinkedIn announced in mid-October that it would be rolling out a new look to profile pages aiming to make it easier to showcase your experience and connect with others. To see examples of the new page, click here for an interactive [...]

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Brand Yourself – or be the Next Scumbag Steve

“Brand yourself, or Google will” is wise advice from branding expert Dan Schawbel. Scumbag Steve is a case study of what happens if you don’t. For those unfamiliar with him, Scumbag Steve is a meme gone viral. Entire websites have been created to showcase the best memes – customized captions on a photograph. The crazy [...]

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Help! My College Doesn’t Have a Career Center!

It is the stuff of a career horror tale.  You attend a small college without a career center.  Employers do not visit your campus to recruit.  It is mid-October, and you graduate in May with a substantial amount of student loan debt.  Do not fear! This tale of woe is not insurmountable.  The web is [...]

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Student Personal Branding: Beyond the Basics

Personal branding is a concept that many more college students are adopting. “Get out there, be social,” “Clean up your image, employers are looking at Facebook before hiring.” Most advice about how to create a strong personal brand while in college focuses on the obvious, things like: Don’t post compromising pictures, don’t write profanity, carefully [...]

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Resumes – Gangnam Style!

You (and 520 million other people) have watched the video on YouTube, making “Gangnam Style”  the third most watched video ever. Maybe you can do the “horsey dance” or have seen people ranging from  British Prime Minister David Cameron to  Google’s executive chairman Eric Schmidt show off the moves.  Who would have predicted a cheesy video from an [...]

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ReTweet, +1 and Share Your Way to a Personal Brand

This time of year, most students are excited about the fresh start to a new school year. However, many are also anxious about fitting in classes, homework, clubs, Greek life, internships, a job, a social life, networking and yes, building that all-important personal brand everyone is telling them is so important. The latter issue is [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs