Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Is Your Personal Brand… Personal?

Personal branding should be unique. Personal branding should be remarkable. Personal branding should be… personal. Instead, it seems the goal of most building an online personal brand is working toward neutral, non-confrontational–boring, even. We scrub our Facebook pages, sanitize and corporatize our Linkedin summaries, and make our resumes read like clones of everyone else’s resume. [...]

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The Public or Private Profile Debate

  I love social media!  I’m sure I’m not alone in saying that a fair amount of my daily news intake comes via Twitter. When the East Coast was hit by an earthquake over the summer, I felt the earth move in my office, but it was the tweet I received 10 seconds later that [...]

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Five Keys to Consistency and Commitment After the Job Offer

Your hard work, your engaging online presence, and all that networking has paid off. You’ve got the job–maybe even your dream job. Now you can relax… right? Right. For about a weekend. Then, it’s time to put your network–and your brand–back to work. Here are five simple steps you can take to make sure your [...]

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Four Essential Job and Internship Resolutions for 2012

2012 is here. New year. New goals. New resolutions. Finding that killer internship or landing an excellent first job was probably on the list for many of you. But how do you actually get there? Here are four suggestions you can implement today to help you stand out as a candidate for that first job [...]

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Guest Post on LinkedIn and Student Branding from RHL.org

Personal promotion in college is extremely important. Anyone visiting this website is aware that going to college is about finding a career just as much as it is about acquiring an education. It’s a competitive world out there and to be successful it is essential to do more than just go to class and get [...]

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Making the Most of Your Winter Break

Winter break is upon us! While many college students are focusing solely on R&R with family and friends, others are using this time strategically to boost their job or internship search. While this may not sound like the most exciting way to spend your winter break, there are a few simple things you can do [...]

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Live Your Passion: Mike Radparvar, Co-Founder of Holstee

Mike Radparvar is the co-founder of Holstee, a lifestyle design company that offers a place for mindful shoppers to find meaningful products. Mike, along with his brother Dave and their partner Fabian, started Holstee in May 2009. That summer, they wrote the Holstee Manifesto as a side project – it has now been viewed over [...]

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Are You Branding? Or Broadcasting?

As more of us realize the importance of personal branding, a trend is developing: we are confusing “branding” with blatant self-promotion–or “broadcasting”. Granted, I’m making the assumption that through our personal branding we want to show we are collaborative, friendly, giving and… well, likable. Of course there are no absolutes. Some may be interested in [...]

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Best Practices for Personal Branding via Twitter

While a large number of college students are on Twitter, many struggle using this social media channel as a personal branding tool. Last week, one of my students within the @Loyola_SoC asked me a great question after class: What are some best practices you recommend for college students on Twitter? Here is my answer: Claim [...]

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To Post or Not to Post

A group of friends from back home and I have an email chain going. We all have different backgrounds, are on different career paths and some of us live in different cities and countries. What we have in common though is our friendship, our desire for intellectual (and not-so-intellectual) conversation and healthy debate. This week [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is also the Marketing Director at Baking for Good, an online bakery that donates 15% of the proceeds from every sale to a charity of the customer's choice.

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    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs