Student Branding Blog – Dan Schawbel The Student Branding Blog is the #1 resource for career and personal branding advice for high school, college and graduate students. This blog, with the support of experienced college career counselors and recent graduates, will help students capitalize on their own unique abilities.

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College Admissions 2.0: Video Essay on YouTube

A couple of weeks ago the Boston Globe reported that Tufts University, where I am employed as a career counselor, invited prospective students to include a 1-minute video essay with their application for admission to the class of 2014.  In “A Fresh Pitch on ‘U’ Tube” Globe Staffer Tracy Jan notes that of the 15,436 students who applied to [...]

Ranking Social Media Sites for Personal Branding

There is no doubt that Facebook is the king of social media sites. But along with LinkedIn, Twitter, and a personal blog, how does Facebook rank with respect to its importance for those practicing personal branding?
Let me first preface my remarks. If you are just looking to have fun in social media, then what I [...]

How Introverts Can Benefit from Social Media

Your career success hinges on your ability to network with people and promote your professional self.  For introverts, both of these things can be challenging.
The idea of attending a networking event is enough to make some introverts sick, as is the thought of boasting about one’s accomplishments in an interview.  Luckily, social media make it [...]

The Student Athlete Brand

Student athletes inherit a brand that includes descriptors like rugged, fit, and competitive, and this brand can take you a long way if you manage it well. The question is, if you are a student athlete, do you know how to leverage the highlights of the student athlete brand while demonstrating what is also unique [...]

Facebook: Personal Branding Friend or Foe?

Much has been written about the “dangers” of Facebook for job seekers. I often feel like a broken record, reminding students to use privacy settings and be careful what they post. It is an important warning, as employers are increasingly using search engines and social networking sites to screen candidates, as Cassie Holman pointed out [...]

Employers Will Check Your Online Identity

January 28, 2010 was the 4th annual Data Privacy Day. The Microsoft-sponsored “holiday” was established to raise awareness and educate consumers regarding online privacy issues. In accordance with the day, Micosoft also released survey results detailing consumers’ online web use and privacy.
The survey revealed that the majority of employers do use the Internet to check [...]

Know the Rules Before You Play the Game

With all the drama involving Google and China and social media policies versus no social media policies it is so important that you know the rules before you play the game.
Social Media Rules at Work
Every company has different social media policies. Great examples of the opposite ends of the social media spectrum are Zappos, the [...]

Old School vs New School

The Jay Leno/ Conan O’Brian debate at NBC has inspired this post. Everywhere I turn, there seems to be a battle between old school vs. new school. The debate seems to be all-encompassing, from the new school merits of being connected and interacting online, to the old school merits of privacy rights. As Gen Yers, [...]

Live Your Truth

The world lost somewhere between 50,000 to 200,000 lives in Haiti due to the 7.0 earthquake earlier this week.
Can you even imagine? Can you imagine sitting at school or eating at your dining table at home, and all of a sudden, something unexpected and unavoidable literally shakes your whole world?
At studentbranding.com, one of our main [...]

Choices

The other day, I was playing a card game on my ipod.  At the end of the game, I recognized a choice I made in the finishing sequence that didn’t allow me to complete the game.  When the game ended, I re-started the same game to see if I could finish, knowing full well the [...]

  • Dan Schawbel

    Dan Schawbel is the founder of the Student Branding Blog, the leading personal branding expert for Gen-Y, the best-selling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is an Assistant Brand Manager at Time Inc. Home Entertainment where she manages brand extension projects for numerous publications including Sports Illustrated Swimsuit and People.

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