Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Are Cover Letters Dead?

If you have applied for a job online recently, you may have noticed that the process is driven by a series of screens that request you to create a profile in the company’s online career center and upload your resume. Next, you may be asked a few questions about your qualifications for the job. But, [...]

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Let Your Digital Persona Shine

Creating Your Online Persona In the 21st century (the so-called “digital age”) developing an online persona for job-hunting purposes is becoming as important as traditional methods such as resumes and networking. Creating an outstanding persona can help distance you from other candidates in a competitive marketplace. Doing so does not have to be difficult as [...]

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4 Steps to a Better Resume

By now, you’ve likely learned that resumes come in many different forms: chronological, skills based/functional, or a combination of the two. And, let’s not forget that you may change elements of your resume to target the information for a specific job that you’re applying to… With all of these options, resume writing can get very [...]

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College Admission Officers Check Social Media, Too!

Everyone knows that social media  are pretty much universal at this point. Nonetheless, those of us who use digital technology on a daily basis may even be surprised at how much – and how quickly – that use has grown. Social Media Can Hurt Your College Bid In 2006, only 15% of high school students [...]

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Computer Information Systems Internships

With the wide array of job titles and working environments available to emergent computer information systems (CIS) graduates, internships are a great way to sample a career path and build valuable skills before graduation. While classroom knowledge is important for a strong foundation to build a successful career in any field, on-the-job-experience can tip the scales in [...]

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The 5 Tenets of Networking

When I was in college, the word “networking” literally filled me with anxiety. The idea of introducing myself to complete strangers was incredibly intimidating to my very shy nature; but I had it all wrong. Networking should not be scary or intimidating – especially if you approach it with an open mind. For starters, networking [...]

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Top 5 Items to List in Your Scholarship Essay

It’s true that higher education costs are climbing. However, scholarships can make it easier to pay for college. Finding and applying for scholarships takes creativity and dedication, and the process is often rigorous and competitive. But by highlighting just a handful of factors on your scholarship essay, you can ace the all-important first step: submitting [...]

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How to Create Your Own Unique Selling Proposition

Everyone is seeking to get the edge on the competition, from students to those already on their career path. One way is to borrow an idea from the world of business and create an individual unique selling proposition (USP). Competition begins early in academic life and continues into the workplace:   high school graduates compete [...]

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4 Tips to Succeed at the Career Fair

This time of year, it’s common for many colleges to host career fairs – events where many local and/or national companies come on campus to recruit for entry level positions. Career fairs offer an incredible opportunity to network with recruiters and market your skills. Here are some quick tips to help you prepare: 1.)  Research [...]

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How to Dress for the Job You Want

Over the course of my career, I have interviewed applicants wearing business suits, jeans, and even one wearing a bikini top and shorts (It was Florida, what can I say!).  Hopefully, you will agree that I know a thing or two about interviews when I say that the clothes you choose to wear to an [...]

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Plan for Success in Your Internship

It’s the age-old cliché: how do you gain job experience when employers are seeking candidates who already have experience?  Most students can quickly start to build their resume with an internship, while others can do the same through volunteering or part-time jobs. Yes, even that part-time retail job can help you prepare for your future [...]

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3 Steps to Build Your Online Brand

Now that you’ve cleaned up your online profiles, it’s time to really build your online brand. First, let’s talk about what it means to have an “online brand.” Your online brand is how others perceive you online – it’s the culmination of all of your social media profiles and online activities. Collectively, this presence should [...]

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Network Like a Champ Without Getting a TKO

If you’re a young job seeker, you’ve undoubtedly heard that when looking for a job, it’s not always what you know, but who you know. So get out there and network! But in the frenzied social networking boxing ring we exist in, how do you know if you’re properly landing punches or simply shadow boxing [...]

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You’ve Heard It Before….Never Burn Bridges

“Never burn bridges” is probably one of the oldest pieces of professional advice. Without a doubt this advice has been given and received countless times, and although so simple, it’s timeless advice, that is so true even today. Six Degrees of Separation During my career with Hyatt, I’ve worked with a number of individuals and [...]

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3 Reasons You Must Have a Personal Website in 2013

Ask yourself this: if an important person you’ve never met wanted information on you, where would they go? Most likely your super tech-savvy investigator would go straight to Google (or Bing…haha!). Would they find stuff about you that would impress them, or would it be full of random mumbo-jumbo nonsense from five years ago? Even [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs