Student Branding Blog – Dan Schawbel The Student Branding Blog is the #1 resource for career and personal branding advice for high school, college and graduate students. This blog, with the support of experienced college career counselors and recent graduates, will help students capitalize on their own unique abilities.

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The Entry Level Diary – Getting Hired

Some of you may know this but I graduated college in December. I have been in the midst of the job search since. Well after all the interviews and the emails and the calls I got a job! This week was my first week. I wanted to do kind of a diary of the interview [...]

College Admissions 2.0: Video Essay on YouTube

A couple of weeks ago the Boston Globe reported that Tufts University, where I am employed as a career counselor, invited prospective students to include a 1-minute video essay with their application for admission to the class of 2014.  In “A Fresh Pitch on ‘U’ Tube” Globe Staffer Tracy Jan notes that of the 15,436 students who applied to [...]

#EntryLevelTweet: Your Job Search in 140 Characters

I know what you’re thinking: there’s no way to give meaningful career advice in 140 characters.  I generally agree with you.  But Heather Huhman’s new book, #EntryLevelTweet, defies the norm.  Broken up into six sections, the book packs actionable tips into simple, 140-character blurbs.  It’s perfect for a college junior or senior embarking on a [...]

Blogging as a Branding Tool… for Non-Bloggers

As I’ve written before, blogging builds credibility and is a great branding tool. If you don’t have a blog, there are still ways you can build your brand this way. If you are a blogger, these ideas can benefit you, too. Below are two methods, other than writing your own, to use blogs for personal [...]

How Introverts Can Benefit from Social Media

Your career success hinges on your ability to network with people and promote your professional self.  For introverts, both of these things can be challenging.
The idea of attending a networking event is enough to make some introverts sick, as is the thought of boasting about one’s accomplishments in an interview.  Luckily, social media make it [...]

The Student Athlete Brand

Student athletes inherit a brand that includes descriptors like rugged, fit, and competitive, and this brand can take you a long way if you manage it well. The question is, if you are a student athlete, do you know how to leverage the highlights of the student athlete brand while demonstrating what is also unique [...]

Three LinkedIn Secrets for Job Seekers

LinkedIn can be a major asset in your job search. Beyond providing you with a platform for expressing your professional identity, LinkedIn is a powerful tool for gathering insider information and building your network.
Here are three ways you can tap into the full power of the professional networking site. Warning: some people say that using [...]

Facebook: Personal Branding Friend or Foe?

Much has been written about the “dangers” of Facebook for job seekers. I often feel like a broken record, reminding students to use privacy settings and be careful what they post. It is an important warning, as employers are increasingly using search engines and social networking sites to screen candidates, as Cassie Holman pointed out [...]

Employers Will Check Your Online Identity

January 28, 2010 was the 4th annual Data Privacy Day. The Microsoft-sponsored “holiday” was established to raise awareness and educate consumers regarding online privacy issues. In accordance with the day, Micosoft also released survey results detailing consumers’ online web use and privacy.
The survey revealed that the majority of employers do use the Internet to check [...]

Avoiding Generational Battles At Work

I think the most important skill you can acquire before entering the modern-day workforce is the ability to work effectively with a diverse array of people. Team projects are more common than ever.  Whether you’re at an internship or full-time job, you’re expected to know how to deal with a variety of people — [...]

  • Dan Schawbel

    Dan Schawbel is the founder of the Student Branding Blog, the leading personal branding expert for Gen-Y, the best-selling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

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  • Melissa Kong

    Melissa Kong is the editor-in-chief of the Student Branding Blog. She is an Assistant Brand Manager at Time Inc. Home Entertainment where she manages brand extension projects for numerous publications including Sports Illustrated Swimsuit and People.

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