Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Let Your Digital Persona Shine

Creating Your Online Persona In the 21st century (the so-called “digital age”) developing an online persona for job-hunting purposes is becoming as important as traditional methods such as resumes and networking. Creating an outstanding persona can help distance you from other candidates in a competitive marketplace. Doing so does not have to be difficult as [...]

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College Admission Officers Check Social Media, Too!

Everyone knows that social media  are pretty much universal at this point. Nonetheless, those of us who use digital technology on a daily basis may even be surprised at how much – and how quickly – that use has grown. Social Media Can Hurt Your College Bid In 2006, only 15% of high school students [...]

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How to Create Your Own Unique Selling Proposition

Everyone is seeking to get the edge on the competition, from students to those already on their career path. One way is to borrow an idea from the world of business and create an individual unique selling proposition (USP). Competition begins early in academic life and continues into the workplace:   high school graduates compete [...]

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3 Steps to Build Your Online Brand

Now that you’ve cleaned up your online profiles, it’s time to really build your online brand. First, let’s talk about what it means to have an “online brand.” Your online brand is how others perceive you online – it’s the culmination of all of your social media profiles and online activities. Collectively, this presence should [...]

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4 Tips to Clean Up Your Online Presence

Like most college students, you likely have a Facebook page and a Twitter profile. You may even have a Google+ or LinkedIn account, aiming to connect with professionals in your field. Some of you may even have a YouTube channel, a Flickr account, and a collection of boards on Pinterest. So, what does this have [...]

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12 Ways to Be Career Focused in 2013

Did you make any New Year’s resolutions? I’m not one for listing specific things I want to change or do in the upcoming year. Instead, I prefer to come up with a theme so that I can use a number of mini successes to meet my resolution goal. So, if my theme is “health,” actions [...]

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5 Ways to Maximize the New LinkedIn Profile Layout

If you haven’t heard, your LinkedIn profile is about to get a face-lift – if it hasn’t already. LinkedIn announced in mid-October that it would be rolling out a new look to profile pages aiming to make it easier to showcase your experience and connect with others. To see examples of the new page, click here for an interactive [...]

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Brand Yourself – or be the Next Scumbag Steve

“Brand yourself, or Google will” is wise advice from branding expert Dan Schawbel. Scumbag Steve is a case study of what happens if you don’t. For those unfamiliar with him, Scumbag Steve is a meme gone viral. Entire websites have been created to showcase the best memes – customized captions on a photograph. The crazy [...]

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ReTweet, +1 and Share Your Way to a Personal Brand

This time of year, most students are excited about the fresh start to a new school year. However, many are also anxious about fitting in classes, homework, clubs, Greek life, internships, a job, a social life, networking and yes, building that all-important personal brand everyone is telling them is so important. The latter issue is [...]

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Personal Branding: A Promise You Keep

With all the buzz around personal branding, there seems to be some confusion regarding the difference between “marketing” and “branding” – and why that difference can make or break your attempt to create a positive first impression. Simply put: Marketing is what you want people to think about you… regardless of reality Branding is a [...]

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Should your Social Media Profiles be Connected?

I love Twitter!  It’s probably my favorite social network.  I have Twitter searches set up for each of the schools that I recruit at for Corporate Management Trainees and Interns.  This is one of the ways I stay connected to what is going on at each university. The Scenario It’s through one of these searches [...]

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No Summer Internship? No Problem!

Greetings to you all! I’d like to thank Michele Posehn for all of contributions to the Student Branding Blog and for her introduction as she passed the Sodexo baton to me in her last post. I look forward to sharing career advice and job hunting strategies with you! As we move forward together, I welcome [...]

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Build Relationships to Build a Career

If you’re coming up on graduation, and you’re looking to start your career–this post is for you. If you are a year or more away from graduation, then this post is really for you! Starting and building a career can be a daunting task…that is, unless you invest time and effort upfront to build meaningful [...]

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Advance Your Career with Community Contacts

You tweet. You’re on LinkedIn. You’ve got the online networking thing down. But what about offline? Are there some local networking opportunities to consider? Consider your everyday life. You shop, you vacation, and you dine out; in all of those situations, you are encountering people. Life is the original social platform–minus the 140 characters. I [...]

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Who is Invested in YOUR Success?

Since my last post here I’ve had a lot of changes in my career, all for the better. This got me thinking about how some of these new opportunities came my way and I thought that might make a good post. A personal brand isn’t just about starting a blog, posting on twitter, and updating your [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs