Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.



Mobile Apps Help Job Seekers on the Go

You may be enjoying a cup of coffee as you read this post on your iPad. Or, you may be walking to class and reading it on a smartphone. Either way, it’s evidence that our society is becoming more and more mobile. In fact, it’s estimated that 77% of job seekers are using mobile devices [...]


Social Networks and Your Job Search (Part 3)

I started off by introducing some of the newer ways employers are using social networks in my first post, Social Networks and Your Job Search (Part 1). In my next post, Social Networks and Your Job Search (Part 2), I gave you some tips on what you can do with your profiles and networks to get [...]


Are You In My Circle? 5 Reasons Google Plus Is Great for Entrepreneurs

Still wary about committing your precious time to another network? Here are a few reasons it might be beneficial to jump into Google Plus


Social Networks and Your Job Search (Part 2)

So you’re all signed up, now what? My last post, Social Networks and Your Job Search (Part 1), was dedicated to introducing some of the newer ways companies are opening themselves up by sharing the basics of LinkedIn, Facebook and Twitter. Now that you have the basics, let’s move on to what else you can [...]


Social Networks and Your Job Search (Part 1)

I’m a sucker for stories with a happy ending. You know, those feel-good moments where the underdog wins, or the look in the eye when the good guy prevails: I love them all, and then some too. Here’s my most recent “happy ending” story: Last week I heard that one of the veterans who attended [...]


Why is Google+ a Sweet Spot for Professional Networking?

You’ve probably heard these points of networking advice by now–you need to be on LinkedIn, you need to manage your professional image on Facebook and you should probably be using Twitter more to build your personal brand. If you’re like most students, using all these social networks can be overwhelming.  So the question becomes, “Which [...]


Young Professionals: Bring New Ideas to Your Team

As a young professional in today’s world of digital media, you may be tasked with greater responsibilities as companies and brands are relying a great deal on fresh perspectives, innovation, and the ability to be agile on new initiatives. While you may be granted greater responsibilities and opportunities, the trust factor is not always there. [...]


The Public or Private Profile Debate

  I love social media!  I’m sure I’m not alone in saying that a fair amount of my daily news intake comes via Twitter. When the East Coast was hit by an earthquake over the summer, I felt the earth move in my office, but it was the tweet I received 10 seconds later that [...]


Five Keys to Consistency and Commitment After the Job Offer

Your hard work, your engaging online presence, and all that networking has paid off. You’ve got the job–maybe even your dream job. Now you can relax… right? Right. For about a weekend. Then, it’s time to put your network–and your brand–back to work. Here are five simple steps you can take to make sure your [...]


Four Essential Job and Internship Resolutions for 2012

2012 is here. New year. New goals. New resolutions. Finding that killer internship or landing an excellent first job was probably on the list for many of you. But how do you actually get there? Here are four suggestions you can implement today to help you stand out as a candidate for that first job [...]


Guest Post on LinkedIn and Student Branding from

Personal promotion in college is extremely important. Anyone visiting this website is aware that going to college is about finding a career just as much as it is about acquiring an education. It’s a competitive world out there and to be successful it is essential to do more than just go to class and get [...]


Live Your Passion: AJ Vaynerchuck, Co-Founder of VaynerMedia

AJ Vaynerchuk is a co-founder of VaynerMedia, a social media agency that focuses on community management and social media strategy.  AJ runs daily operations at VaynerMedia, while also serving as the key contact for many VaynerMedia clients. AJ also serves as an advisor to several startups, including WakeMate and Forrst.  In the interview below, he answers my questions about [...]


Networking the Old Fashioned Way

I am a product of Atari and Cabbage Patch Kids. There was a time when a gallon of gas cost me less than a dollar and, during my freshman year of college, I discovered this new thing called email.  My first email was from my dad which read, “Hi Michele. This is neat. We can [...]


Live Your Passion: Mike Radparvar, Co-Founder of Holstee

Mike Radparvar is the co-founder of Holstee, a lifestyle design company that offers a place for mindful shoppers to find meaningful products. Mike, along with his brother Dave and their partner Fabian, started Holstee in May 2009. That summer, they wrote the Holstee Manifesto as a side project – it has now been viewed over [...]


Are You Branding? Or Broadcasting?

As more of us realize the importance of personal branding, a trend is developing: we are confusing “branding” with blatant self-promotion–or “broadcasting”. Granted, I’m making the assumption that through our personal branding we want to show we are collaborative, friendly, giving and… well, likable. Of course there are no absolutes. Some may be interested in [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

  • Connect With Dan

  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for just before graduating from Boston University, where she studied journalism and minored in international relations.

  • Connect With Chelsea

  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs