Student Branding Blog – Dan Schawbel The Student Branding Blog, part of the Personal Branding Network, is the #1 resource for career and personal branding advice for high school, college and graduate students.

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Brand Yourself – or be the Next Scumbag Steve

“Brand yourself, or Google will” is wise advice from branding expert Dan Schawbel. Scumbag Steve is a case study of what happens if you don’t. For those unfamiliar with him, Scumbag Steve is a meme gone viral. Entire websites have been created to showcase the best memes – customized captions on a photograph. The crazy [...]

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Effort: A Simple Tool to Strengthen Any Relationship

Recently I tried an exercise class for the first time.  I had a little bit of “new student anxiety,” but the instructor was welcoming and friendly. Although the class was comprised of both new and returning students, our instructor made a point to know each student’s name and addressed us by name when offering encouragement [...]

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I Promise, It’s Okay

My brother and I are 12 years apart in age.  I started college the year he started kindergarten, and this year, I will celebrate my twelfth anniversary with Hyatt while he enters the working world as a recent college graduate.  It’s a challenge being both a recruiter and a big sister because I don’t want [...]

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My Love/Hate Relationship with Being “Open”

I’m going to admit it.  I have a love/hate relationship with the word “open.”  I know hate is a strong word and I’ve been told that the opposite of love is actually indifference, but depending upon the day and the situation, my feelings for the word “open” are much stronger than indifference.  I sometimes actually [...]

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Social Networks and Your Job Search (Part 3)

I started off by introducing some of the newer ways employers are using social networks in my first post, Social Networks and Your Job Search (Part 1). In my next post, Social Networks and Your Job Search (Part 2), I gave you some tips on what you can do with your profiles and networks to get [...]

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Standing Out During a Career Fair

Career Fairs can be challenging and overwhelming for students. At the same time, career fairs are great for students to find internships and permanent positions because there are so many employers in the same place at the same time. In order to ensure that you receive the most value from your career fair experience, consider [...]

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Are you learning everything you need to know?

Most students begin college thinking they’ll learn everything they need to know for their future careers in the classrooms on campus. While you’ll gain considerable knowledge learning facts and figures, theories and policies, you’ll also develop critical thinking skills, learn to work in teams, build leadership skills and begin to see the bigger picture as [...]

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Tell Me a Memorable Story

Recognizing that recruiters meet a plethora of candidates, it is essential that you maximize your time with them and ensure that you stand out. One of the easiest ways for you to do so is to tell a story during your interview. I know it may sound odd, but trust me–a recruiter may not remember [...]

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Social Networks and Your Job Search (Part 2)

So you’re all signed up, now what? My last post, Social Networks and Your Job Search (Part 1), was dedicated to introducing some of the newer ways companies are opening themselves up by sharing the basics of LinkedIn, Facebook and Twitter. Now that you have the basics, let’s move on to what else you can [...]

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Is Your Resume Lost in Translation?

I was an English major, so it goes without saying that I love words. But, words can also be detrimental. As a job seeker, words can lead to your downfall if you’re not using the right ones on your resume or in your cover letter. As a college student, you’re likely to have summer jobs that [...]

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How Grad Students Should Approach the Job Search

So you’re in a grad program and before you know it you’ll have your degree. The next step, of course, is to find a job where you can start putting that knowledge to good use–but how do you do that? I recently spoke with the director of graduate programs at a prestigious university. She shared [...]

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The Benefits of Professional Organizations

Hyatt Hotels Corporation is a proud sponsor of the National Society of Minorities in Hospitality (NSMH). Our recruiters attend the organization’s regional and national conferences every year. As a result, the students who are members of this organization have multiple opportunities to network with our team. These students have such an advantage because not only [...]

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Why is Google+ a Sweet Spot for Professional Networking?

You’ve probably heard these points of networking advice by now–you need to be on LinkedIn, you need to manage your professional image on Facebook and you should probably be using Twitter more to build your personal brand. If you’re like most students, using all these social networks can be overwhelming.  So the question becomes, “Which [...]

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Rejection – It’s Not Personal

As job seekers, we all have one thing in common–at one point or another, we will all be rejected. When I was right out of college, I really wanted to work for this local company that was world-renowned for its jewelry. I imagined myself getting an employee discount and being able to present all my [...]

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Personal Branding: Time to Reflect and Move Forward

Now it’s back to school and you’re wrapping up the start of a new semester. It’s exciting to think you’re a little wiser and one step closer to graduation. But are you ready? Have you thought about what’s next, short-term and long-term? Do you need to bring your grades up to apply to that graduate [...]

  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.


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  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for StudentBranding.com just before graduating from Boston University, where she studied journalism and minored in international relations.

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  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs