Chelsea Rice - Editor-In-Chief

Chelsea is an associate editor for HealthLeaders Media. She began her work for StudentBranding  just before graduating from Boston University, where she studied journalism and minored in international relations. The summer after graduation, she found her first job and began working as an editorial assistant at Alloy Education for magazines like Careers and CollegesMinority Nurse, and Private Colleges & Universities. During her time at Alloy, she was promoted to assistant editor, online specialist and helped to develop the company’s new website for Alloy Education, In her career, Chelsea has written about personal branding, blogging, health care disparities, cyberbullying, and online entrepreneurship.  In college, she worked as an editorial and social media intern for, a website that uses social media and interactive articles to highlight the secrets behind Boston’s great neighborhoods. Chelsea also interned for The Improper Bostonian and abroad at Intelligence Research, Ltd. in London, England. Follow her on Twitter (@ChelseaRice), or connect with her on LinkedIn.

Olivia LeClair – Associate Blog Editor

Olivia is a junior at Bentley University studying Information Design and Corporate Communication. On campus, she is a tour guide, writing tutor, and peer facilitator for Bentley’s First Year Seminar class. She also writes a book review column, “Between the Lines,” for Bentley’s student newspaper, The Vanguard, and is the Executive Vice President of Editorial for Her Campus Bentley, an online magazine for college women. Olivia edits each post for the Her Campus Bentley site and also contributes her own articles on topics ranging from interview advice to the latest campus trends. She will be studying abroad in the spring at Royal Holloway, University of London and cannot wait to travel. In her spare time, Olivia enjoys reading, writing, spending time with family and friends, traveling, and going to Disney World (she’s obsessed). Connect with her on Twitter (@olivia_leclair) and LinkedIn.

Corporate Recruiters

Ronisha Goodwin - Hyatt

Ronisha is one of Hyatt’s College Recruiting Managers.  Hyatt’s College Recruiters visit more than 30 college campuses each year recruiting top talent at hospitality programs across the country.  A graduate of The Ohio State University, Ronisha begin her Hyatt career as a Human Resources Corporate Management Trainee.  During her ten years with Hyatt, she has worked at Hyatt Hotels in Orlando, Maryland, Virginia and New Jersey.  To learn more about opportunities with Hyatt please visit, follow Hyatt on twitter @hyattcareers, become a Hyatt Facebook fan at Hyatt Hotels and Resorts Careers and follow the Campus Recruiter blog at

Trish Freshwater - Sodexo

Trish is a senior communications manager for Sodexo, a world leader in quality of daily life solutions that contribute to the progress of individuals and the performance of organizations. As a member of the marketing and communications team for Sodexo’s Talent Acquisition department since 2010, Trish is an employment expert who aims to educate job candidates about the hiring process, networking opportunities and the culture of Sodexo. A graduate of Marist College (BA – Psychology) and the University of Southern Mississippi (MS – Public Relations), Trish has never been far from the classroom. As a former adjunct professor for the College of Charleston and professional advisor for the college’s Public Relations Student Society of America chapter, she enjoys helping students reach for their potential and guide them through the process of preparing for their future careers. A lover of technology and gadgets, cookies, chocolate and baking, Trish spends most of her free time raising two small children and competing with husband to obtain the most stamps in her National Parks Passport book. Feel free to connect with Trish or learn more about careers at Sodexo.

Sejal Patel – Intel

Sejal is a Recruitment Marketing Project Manager at Intel. She is part of the team that is responsible for Intel’s global employment brand. This team helps connect candidates with Intel and Intel with candidates using channels such as the Jobs at Intel web site, the Life at Intel microsite and other Web 2.0 channels. Sejal specifically manages the Jobs at Intel Blog and Intel’s recruitment Facebook strategy. Originally from Toronto, Ontario (yes—a real, breathing Canadian!), Sejal graduated from the University of Illinois at Urbana-Champaign with her Bachelor’s in Communications before starting at Intel in 2008. When she’s not working, you’ll find Sejal working at crossing things off of her Bucket List (which includes skydiving, reading 1000 books and traveling the world), eating cupcakes or spending time with family and friends. To learn more about opportunities with Intel, visit, follow Intel on Twitter @JobsatIntel or check out the Jobs@Intel blog!

Andrea Sabia – Viacom

Andrea currently holds the position of Manager of College Relations for Viacom. Viacom is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. With more than 160 channels worldwide, Viacom owns and operates favorites including MTV, VH1, Nickelodeon, Comedy Central and many others. As Manager, Andrea recruits, interviews, and places intern candidates throughout Viacom’s brands and divisions. She also assists with the planning and facilitation of both internal and external events for the internship program including orientations, speaker/informational forums, and campus recruitment. Andrea is tasked with making and maintaining relationships with students and their schools, as well as the staff at Viacom. Connect with Andrea on Facebook and Twitter and learn more about the Viacom Internship Program.

College Career Advisors

Marilyn Santiesteban – Bentley University

Marilyn is the Assistant Director of Graduate and Alumni Career Services at Bentley University. She has the uncanny ability to quickly discern strengths and differentiates, and turn them into strategic career plans. She is passionate about equipping graduate students and alumni with cutting edge skills. Marilyn has a great deal of corporate experience, primarily in the technology, biotech and healthcare industries. She is a long-time user of social media (she was mentioned in Fast Company’s “Most Influential People Online 2010”), and holds degrees in Psychology and Public Administration from The Florida State University. As a child, Marilyn immigrated from Cuba, and, today, remains active in Boston’s Hispanic business community.

Megan Houlker – Babson College

Megan is the Director of the Undergraduate Center for Career Development at Babson College. As an alumna of the graduate school, Megan believes strongly in the spirit of entrepreneurship and what it can bring to the corporate world. It is her goal to bring best in class career development to college students and show them how they can combine their unique skills and personal interests to find their fit beyond the college campus. Megan has worked at Babson for 11 years providing direction to external relations strategies, career advising and thought leadership in the area of career services. Prior to joining the CCD team at Babson College, Megan managed global undergraduate recruiting for a Wall Street investment banking analyst program. Megan earned her B.A. in English from Fordham University and her M.B.A. from Babson College.

Lisa Simmons – Wake Forest

As Associate Director of Employer Experience for Wake Forest University, Lisa’s passion is connecting employers with student talent and creating a positive experience for both. She leads a university-wide Employer Experience team which is responsible for all aspects of recruiting, retention, and systems for the graduate business school.  Her strengths include relationship management, networking, social media engagement, information aggregation, process facilitation and communication. Lisa has been employed at Wake Forest since the fall of 2002.  She has over 20 years of work experience in various roles.  Prior to arriving at Wake Forest, she was an entrepreneur, venturing into web-based international sales and marketing of salvage automotive parts and accessories.  Before that, she was a trust officer in the Employee Benefit Trust area of Wachovia Bank.  Lisa is also a veteran of the United States Air Force. Lisa earned a B.S. in Business Administration from Rollins College and a Masters in Liberal Arts from Wake Forest.  Visit Lisa’s blog, follow her on Twitter, or connect via LinkedIn.

Harrison Kratz  - University of North Carolina

Harrison is the Community Manager at MBA@UNC, the new Online MBA program at the University of North Carolina and sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. As evidenced through his previous projects, Harrison has a passion for all things social media, philanthropy, and finding new ways for students to understand the power of a brand. Before moving to New York and while still a student at Temple University, Harrison founded the PR/Social Media consulting firm, Kratz PR as well as Engage TV and the #PRStudCast podcast.  Feel free to connect with him to discuss community, social good, branding, or the Philadelphia Phillies on Twitter, @KratzPR or Linkedin

Vic Massaglia – University of Minnesota

Vic has a passion for working with students and professionals who are preparing to establish careers on a global stage. He has extensive experience in leadership, career and organizational development in both the public and private sectors. Currently, he is a career counselor and adjunct associate professor for the University of Minnesota Law School, where he provides career path, job search strategy, and life-work balance counseling for law students, alumni, and foreign-trained attorneys. He is also principal of Cygnus 360, a career development consultancy that helps career counselors, career services offices, and clients with their career needs which include creating their brands using social networking tools and other technology. Vic is currently serving on the board for the National Association for Legal Career Professionals (NALP). He is a former board member for the Minnesota Career Development Association (MCDA), past president of the Minnesota Legal Career Professionals City Group, and former director of learning for the Minnesota Organization Development Network.  You can follow Vic at Twitter or connect via LinkedIn.

Jennifer Schepers – Indiana University

Jennifer is an Assistant Director at the Indiana University Career Development Center. She is deeply committed to helping students and private clients define who they want to be in this world, and then discover ways they can become that person. Her goal is to provide tools and strategies that will help them create a life that is fulfilling both personally and professionally. She works to help them define what they consider to be their strengths and unique value-add to the professional work they do and express that in a results-driven manner. She believes when they can define those things, they can much more easily identify and target employers who will have a good mutual fit throughout their careers. Jennifer works closely with employers and faculty to develop specific recruiting strategies and coordinates programming for international students and students who want to work abroad. She is a certified interpreter of the Myers-Briggs Type Indicator and the Strong Interest Inventory.

Jessica Chance – Boston College

Jessica is the Assistant Director of Diversity Resources at the Boston College Career Center. Providing services in career counseling and education, Jessica works with students of color, international students and students with disabilities.  With a background in theatre along with counseling, Jessica thrives on empowering students to find their “story” when networking and building professional relationships. Within and beyond the campus community, she works at facilitating connections between students, staff and alumni, where students are more exposed to campus resources and potential mentors. Jessica has been at Boston College for close to four years and within that time, has also been passionate about providing first generation students with information about the college experience, and how to use that as a foundation to find a career path. Prior to joining Boston College, she worked with Keystone Associates, and did extensive work in the theatre. Jessica has a BFA in Acting from Emerson College, and a Masters in Mental Health Counseling from Lesley University.

Career Coaches

Lesley Mitler – Priority Candidates

Lesley is president and founder of Priority Candidates, which prepares college students and recent graduates nationwide to get hired for their first jobs.   Previously, Lesley spent more than 25 years in executive search, working with candidates from entry level to C-Suite executives in organizations ranging in size from small, family owned businesses to large international organizations.  Her fundamental knowledge of what hiring manager’s look for is the core of what Priority Candidates does to prepare college students/recent grads to get hired now.  An alumnus of Duke University who is based in New York City, Lesley has been featured in USA Today, SmartMoney, The Washington Post, ABC News, The New York Times, NY Nightly News with NBC4’s Chuck Scarborough, eCampus News and John Tucker’s Small Business Report on Bloomberg Radio. Lesley always welcomes connections via LinkedIn, on Twitter or by email or phone, available on her website.

Yolanda M. Owens - Straight No Chaser, LLC

Yolanda is the award-winning author of “How to Score a Date with Your Potential Employer” and CEO of Straight No Chaser, LLC, which offers college speaking services and career coaching for students and recent grads entering the workforce. Yolanda has been a College Recruiting Specialist for over 15 years managing internship and entry-level talent recruiting programs at Fortune 500 companies such as Bausch & Lomb, Ernst & Young, The Washington Post, Freddie Mac and AOL. As a speaker and career coach, she uses her candid sense of humor and unconventional style to bring young professionals a fresh, relatable view into the corporate world by paralleling job seeking to the dating process. Yolanda also uses her recruiting knowledge to give GenY an insider’s look at what companies seek in young, potential candidates. Yolanda has been quoted as a top recruiting expert and contributing writer for various publications including USA Today, The Huffington Post, AOL Jobs, The Ladders and CBS News. Yolanda is originally from western New York where she attended St. Bonaventure University. Yolanda welcomes connections on Twitter, through her website or on her Facebook Fanpage.

Nathan Parcells -

Nathan is co-founder and Director of Marketing at After graduating from the University of Pennsylvania, Nathan joined long-time friend and co-founder, Andrew Maguire in starting InternMatch to build a better way for students to find interesting internships. Nathan has spoken at Stanford, University of Washington, and countless other west coast schools on how to find the right career and stand out in a tough job market.  Nathan enjoys meeting new people, the challenges of startup life, and helping students navigate their future — feel free to email him internship or any other questions at

Mark Babbitt – YouTern

Mark Babbitt, the CEO and Founder of YouTern, is a serial entrepreneur and mentor and a passionate supporter of Gen Y talent. Mark contributes to, Glassdoor and Business Insider. He has been quoted in the Wall Street Journal, Mashable, Forbes and Under30CEO regarding internships, higher education’s role in preparing emerging talent for the workforce and career development. Recently, Mark was honored to be named to GenJuice’s list of “Top 100 Most Desirable Mentors”. You can contact Mark via email or on Twitter:@YouTernMark.

Tyana Daley - Bisk Education

Tyana is a writer for Bisk Education. She works with the online programs from colleges such as Villanova University and New England College. Tyana covers a variety of topics centered around the collegiate community. She is currently a junior at the University of South Florida studying Technical Communications and New Media. Tyana has a passion for learning, technology and internet trends. Email Tyana or Follow her on Twitter: @tyana_daley.

Students and Recent Graduates

Kevin Kaiser

Kevin is a dental student at the University of Missouri – Kansas City, where he’ll graduate from in 2016 with his DDS degree. He is already a graduate of the University of Missouri system in Columbia (Mizzou) obtaining a degree is Biology with University Honors. In addition to school, Kevin has helped start a successful online bonding company,, by leading it’s marketing program since 2009. He is a passionate triathlete and marathoner with dreams of competing in the Ironman World Championships in Kona, Hawaii. Connect with Kevin: @kevinckaiserLinkedIn, and

Daniel Hallak 

Daniel is an expert in job searching, career counseling, and résumé writing. Having worked in recruiting at Microsoft and in career advising through several colleges and universities, he practices everything he preaches as he models intentional career management and personal branding. Currently he is the Professional Development Specialist for an innovative 11-month Master’s degree in Management and Social/Sustainable Business that transforms liberal arts graduates into highly polished young professionals. Last year, by building relationships with hundreds of recruiters and hiring managers he placed 100% of his students in jobs (good ones!) within three weeks of graduation. In addition to his role at SPU, Daniel has coached hundreds of students, alumni, and seasoned professionals at local universities and through his firm, Next Step Career Consulting. He is working on his Ph.D. in Industrial / Organizational Psychology at Seattle Pacific University where he previously earned his Master’s degree.

Lauren Holliday

Lauren is a journalist with a marketing mindset, and the founder and CEO of Freelanship, a web-based startup that will transform the world of internships. She has written for publications across Florida, including: Central Florida Future, Orlando Examiner, Orlando Sentinel, Orlando Weekly and Sun Sentinel. Currently, Lauren and her team are a part of StartUp Orange County, an early startup accelerator program in Orlando. Connect with Lauren on Twitter: @LaurenHolliday or on LinkedIn.

Previous Contributors

  • Cody Swann, Product Manager, ESPN
  • Amy Bentley, Associate Director of the Evening MBA Program, Emory University’s Goizueta Business School
  • Claudine Meilink, Career Services Consultant for the Center for Career Opportunities, Purdue University
  • Dan Klamm, Outreach & Marketing Coordinator, Syracuse University Career Services
  • Mike Severy, Director of Student Life, University of North Carolina at Pembroke
  • Nicole Anderson, Assistant Director/Career Counselor, Tufts University Career Services
  • Markell Steele, Counseling Manager, Graduate Student Services at University of California, Los Angeles (UCLA)
  • Lori Bielek, Marketing and Technology Coordinator, University of Delaware’s Career Services Center
  • Lanie James, Employer Development Coordinator, Oklahoma State University Career Services
  • Kelly Cuene, Career Advisor, University of Wisconsin-Madison
  • Joe Boucher, Career Counselor, San Jose State University Career Center
  • Heidi Radakovich,College Recruiting Manager, Hyatt
  • Desiree Hack, Corporate Recruiter, T-Mobile
  • Gary Alan Miller, Assistant Director for Business-related Internships, University Career Services at UNC-Chapel Hill
  • Bret Simmons, Associate Professor of Management, College of Business, University of Nevada, Reno
  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

  • Connect With Dan

  • Chelsea Rice

    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for just before graduating from Boston University, where she studied journalism and minored in international relations.

  • Connect With Chelsea

  • Recognition

    • Recommended resource - The Washington Post
    • "A terrific way for students to learn about branding" - Lindsey Pollak
    • "Worth checking out" - Psychology Today
    • HR World's top 100 management blogs