A lot of the time when students are trying to differentiate themselves from the pack they find themselves asking; “Okay, what is my angle or hook that will impress professionals?” Too often, that answer comes down to GPA and being a member of a small organization.
I was at the Future of Entrepreneurship Education Summit in Washington, D.C. with some of the most inspiring and successful young entrepreneurs in the entire world. While there, I had frequent conversations with the other attendees about what defines entrepreneurship. The consistent sentiment is that entrepreneurship is not a career choice it is a mindset.
With that, I encourage any student to take an entrepreneurial mindset when trying to define their candidacy or appeal to the professional world. It doesn’t have to be your own company, but there is nothing greater that you can do for your brand than taking ownership of something. Whether it’s a toy drive, organizing a charity concert, or putting together a small conference, ownership gives you a story to share that is both compelling and unique.
Taking ownership of projects displays creativity, leadership, and passion. (Hint: those things are kind of important to future employers!) Branding is all about finding your message and setting it apart from the crowd and calling a project your own no matter how big or small can be the story you need that speaks much more than a good GPA.
Just remember, you can’t go above and beyond in the classroom because there’s nothing higher than a 4.0. Luckily for us, there is no ceiling in the real world.
Harrison is the Community Manager at MBA@UNC, the new Online MBA program at the University of North Carolina and sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. As evidenced through his previous projects, Harrison has a passion for all things social media, philanthropy, and finding new ways for students to understand the power of a brand. Before moving to New York and while still a student at Temple University, Harrison founded the PR/Social Media consulting firm, Kratz PR as well as Engage TV and the #PRStudCast podcast. Feel free to connect with him to discuss community, social good, branding, or the Philadelphia Phillies on Twitter, @KratzPR or Linkedin.