If you started four weeks ago with the first phase of the Back-to-School LinkedIn Challenge, you should now have a rather stellar LinkedIn profile. Now it is time to start getting more out of LinkedIn.
(1) Research companies.
In addition to an overview of the company, LinkedIn provides “Key Statistics” about companies such as headquarters, top locations, company size, and common job titles. Median age and percentage of men and women are also some interesting statistics you will find on LinkedIn.
A company profile will also generate a list of current employees, new hires, and past employees that you can add to your network if appropriate. (Remember to always personalize your invitation to connect.)
(2) Follow companies.
Following companies on LinkedIn simply makes them easy to find. If you are actively searching for a job, I suggest accessing your LinkedIn profile regularly to check for job postings and other news about the companies you follow.
How To: From your home page, simply click “More…” in the top toolbar. From the drop-down menu, select “Companies”. This will show you all of the companies you follow, their latest job postings, news, promotions, new hires, and more.
Phase III of the LinkedIn Challenge suggested you write recommendations for your peers of past supervisors. Now that you’ve done that, ask those who are familiar with your skills and abilitiesto write a recommendation for you.
Rumor has it that big changes are coming to LinkedIn for students in the upcoming months. Stay tuned to the Student Branding Blog for the latest news on LinkedIn and career and personal branding advice.
Claudine is a Career Services Consultant for the Center for Career Opportunities (CCO) at Purdue University in West Lafayette, Indiana. Among other things, Claudine provides career and major counseling to students and alumni, assists employers with achieving their recruitment goals at Purdue, and dabbles in the use of social media to engage students. You can connect with Claudine on twitter or LinkedIn.