If you are serious about personal branding, you should be blogging and feeding that content to your accounts on Twitter, LinkedIn, and Facebook. Once you get going, you’ll probably also have other accounts on places like Youtube and delicious. Having a landing page is a good way to provide people interested in you and your value a single place to connect to everything you do.
I opened my first landing page recently at Flavors.me and so far I really like it. I read about flavors.me on several blogs, watched the introductory video, and was impressed with some of the landing pages people have created. Flavors.me works by providing a way to list sites you are active on. When visitors to your page click on a link, the current content of that site displays on your flavors.me page.
My page is not that fancy, but it does what I need it to do. My page has my name, picture, a part of my purpose (how can I help?) and links to all my most important sites. I put my LinkedIn account at the top of the list because the link at the top displays the content people see when they land on your page. My LinkedIn account provides my professional resume and for me that is the first thing I want people to see. I also link (in order) my professional blog, my personal blog, my social media blog, my Twitter account, my Youtube, and Vimeo accounts.
It is very simple to get started, but not as easy as I would like to create a really impressive page. The good news is the customer support is excellent. If you have a problem, tweet about it or send them an e-mail and you will get same-day help.
With a free account you can link up to four sites and get a few layouts. For $20 per year you can unlimited data sources, a custom domain, real time stats and a contact form. I paid the $20 because I think that is very reasonable.
Add some flavor to your personal brand with a website from flavors.me.
Bret Simmons is an Associate Professor of Management in the College of Business at the University of Nevada, Reno (UNR), where he teaches courses in organizational behavior, leadership, and personal branding to both undergraduate and MBA students. He has a Ph.D. in Business Administration from Oklahoma State University. Bret practices personal branding at his website Positive Organizational Behavior where he blogs about leadership, followership, and personal branding. His purpose is “to change your mind about the value of partnering with others to build healthy, responsible organizations where everyone can thrive.” You can also find Bret on Twitter, Facebook, and Linkedin.