Global Student Brand

Twenty-five years ago, ChemChina was spun off from China National Bluestar with a staff of just seven. Now we employ 160,000 people. We employ many people from Western countries, including at the management level. -  REN Jianxin President China National Chemical Corporation (ChemChina).

This is the new story of global mobility that is unfurling and the global enterprises that are beginning to look for talent that have a global mindset.

It is hard to imagine events that could dramatically establish today’s characteristic global and interconnected nature more than the economic crisis of recent times. Knowledge, trade, technology, capital, and goods and services are more globally connected than ever.

Coupled with the rise of emerging markets and focus on new revenue streams, these trends have created a swell in global worker mobility. It is estimated that, around the world, some 200 million people currently live and work outside of their country of origin. A country such as Qatar, for example, has a population of about 1 million, of whom only 20 percent were born in Qatar.

Global mobility will play a key role in solving the labor availability conundrum. As country-based multinationals evolve into global multinationals, we will see a bedrock change in how and where business gets done that will have numerous ramifications globally for companies, employees, their families, and the marketplace.

It is predicted as per a PricewaterhouseCoopers – PwC report that there will be a further 50 percent growth in international assignments by 2020. Overseas assignments are likely to remain a lynchpin of career advancement for employees hungry for personal and skills development.

Global Talent Pyramid Model (GTPM) has been constructed that indicates the ability of a country to attract talents internationally. And it is determined by three main factors, namely:

  • attractiveness of the national ecosystem vis-à-vis local and foreign talent,
  • the existence of a critical mass in the “national talent pool” (stock and flow), and
  • overall efficiency/quality of the economy and society
Read next week for tips for you to bootstrap your global mobility…


Dheeraj has been a Community and Organization Builder and has successfully led transformational startups like Andale Inc. in India and also led large Global Enterprise Services teams in technology majors like Symantec Corporation and Microsoft Corporation. In his most recent role, he was heading the education business segment at Microsoft – India. He is currently innovating as Managing Director – BraveNewTalent a Web 2.0 technology platform company into building Talent Communities for Employers to attract, engage, educate and socially recruit Gen Y talent. He was awarded by Microsoft with a MVP Award for Management Excellence for his contributions in strategic thinking and deployment of Management Development initiatives and building the Community for Management Excellence.

Related posts:

  1. Bootstrap Yourself for Global Mobility – Part II
  2. Bring Out The Personality in Your Brand!
  3. Bring Out the Personality in Your Brand, Part II

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