Greg de Lima’s Personal Brand

This week I am pleased to feature the personal brand of Greg de Lima. Greg is a student at Appalachian State University, currently studying abroad in Spain. I met Greg on Twitter and am impressed with what he is doing. I think you will be too. He started personal branding as a freshman – very smart! Check out the links to his brand and my interview with him below.

1.  This is The Student Branding Blog, so tell us something about your background as a student and then bring us up-to-date on what you are doing now.

As a student, the best part of creating a personal brand is the wealth of knowledge that you learn throughout the process. Whether you’re learning marketing, social networking, running a blog, or just having a virtual contact form, there is always something new that you haven’t come across yet that gives you the opportunity to get a new knowledge. I am an international business student, currently in Spain, and the benefits I get from that is a perspective on Social Media Marketing (my main interest) from outside of America where so much social marketing is taking place. Only now is this type of marketing really reaching the realms of other social networks, especially one here in Spain, Tuenti. (Link to TechCrunch Article on Tuenti)

My main focus now is bringing an international perspective to Social Media Marketing through my blog. Also, to use my own personal brand to give me a leg up in the summer job hunt, which from abroad is much more difficult.

2.  How and why did you get started with personal branding?

I got started, in late 2007, my freshman year at Appalachian State. I started out by buying without even thinking of the search engine optimization benefits, or the fact of a personal brand. I just wanted to install WordPress and get my own personal blog up and running.

Not until a year later did I really start taking an interest in social media marketing that I really began exploring the uses of Facebook, Twitter, and my website to build a personal brand and begin making something productive out of my personal brand.

3.  How would you describe your personal brand? Which online platforms have been the most effective for you in spreading the word about your brand?

My personal brand for me has really been an experiment in marketing, advertising, and SEO. I was told that because I have a unique name it makes it easy to search for me, but I disagree.  A year ago, you wouldn’t have gotten the same results on Google for Greg de Lima than you would today.  Everything I do within my blog posts, or my twitter, is to build a community and to showcase my abilities and thoughts as a student who wants to excel in marketing on an international level.

As I keep this long term experiment running my main platforms have been Twitter for general communications and connecting, Facebook for personal non-business, friends, family and general college. I rarely use Facebook as a professional tool although I do have professional contacts on there. LinkedIn however is the best tool for professional networking and job hunting, my top recommendation.

4.  What personal branding advice do you have for students?

Make yourself known. Whether you’re on Twitter, using Facebook on a professional level, or connecting to professors, recruiters, companies, friends at companies on LinkedIn, being a presence and contributing opinions and knowledge on a subject matter of your interest gets you known. It takes time and patience, but be known.

Thanks, Greg! If you have a great personal brand – show me! The invitation to feature you and your brand here is still open.


Bret Simmons is an Assistant Professor of Management in the College of Business at the University of Nevada, Reno (UNR), where he teaches courses in organizational behavior, leadership, and personal branding to both undergraduate and MBA students. He has a Ph.D. in Business Administration from Oklahoma State University. Bret practices personal branding at his website Positive Organizational Behavior where he blogs about leadership, followership, and personal branding. His purpose is “to change your mind about the value of partnering with others to build healthy, responsible organizations where everyone can thrive.” You can also find Bret on Twitter, Facebook, and Linkedin.

Related posts:

  1. Tara Olson’s Personal Brand
  2. Sharon Markovsky’s Personal Brand
  3. 5 Ways You Are Killing Your Personal Brand

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  1. [...] I feature the personal brand of Greg de Lima at my post on The Student Branding Blog. Greg is a business student at Appalachian State University [...]

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    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

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    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for just before graduating from Boston University, where she studied journalism and minored in international relations.

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