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How I Landed the Job

Einstein defined insanity as “doing the same thing over and over again and expecting different results.” I tend to agree with Einstein, but it was not until last week that I stopped behaving insanely and started doing anything and everything but “the same thing” I was doing over and over again.

I am talking about my job search. For a couple of weeks, I scoured Indeed.com and Career Builder, sorting out the scam jobs from my dream jobs to the “I have to eat” jobs.

After sending numerous resumes and cover letters and partaking in a handful of interviews, I still was jobless.

“How can this be possible?” I wondered. “I know my resume is good. I know my portfolio is thick with quality work, and I definitely know which links pop up when someone Googles “‘Lauren Holliday.’”

Why hadn’t my dream job and I collided yet?

Because I was doing what every other applicant who wanted a job was doing. I sent bland black-and-white resumes, traditional cover letters that did not do my personality justice; basically, I wasn’t making myself stand-out.

I knew things had to change so I designed a creative yet time-efficient strategy for applying to jobs; and soon, I received my dream job offer accompanied with a plethora of other interview inquiries.

Here’s how I got my job.

  1. I opened an Excel sheet, and sorted through all of my contacts. Contacts who I believed would be helpful in finding me a job, I added to the Excel sheet. I made sure first and last names were spelled correctly.
  2. I imported the Excel sheet into Mail Chimp, a free website that lets you email beautiful newsletters. While companies utilize email newsletters to brand itself and its best products and services, I branded myself and highlighted my best skills and proudest accomplishments.
  3. After I designed the email, I double-checked that all links were live and ensured that my grammar was immaculate.
  4. I sent the email at 11:30 p.m. on a weekday because it would be the top of receivers’ email in boxes when they woke up in the morning.
  5. I waited. I tracked opens and clicks. I analyzed. Then I waited again.

You know what to do now. One last word of advice: get your umbrella, because it’s about to start raining jobs.

Author

Lauren  is a journalist with a marketing mindset, and the founder and CEO of Freelanship, a web-based startup that will transform the world of internships. She has written for publications across Florida, including: Central Florida Future, Orlando Examiner, Orlando Sentinel, Orlando Weekly and Sun Sentinel. Currently, Lauren and her team are a part of StartUp Orange County, an early startup accelerator program in Orlando. Connect with Lauren on Twitter: @LaurenHolliday or on LinkedIn.

Related posts:

  1. Social Networks and Your Job Search (Part 2)
  2. 5 Must Have Mobile Apps For Job Seekers
  3. Leveraging Social Media in Your Job Search

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