How Strong is Your Personal Brand?

… Be honest.

Ask yourself that and these other questions:

What do you want your personal brand to do for you?
Do you think your brand really stands out amongst your peers?
Are you really dedicated to building a strong brand?

These are significant questions that you must ask yourself if you’re serious about building your brand.  In a few previous posts I’ve talked about being proactive and making sure you’re taking the initiative to build connections for yourself. But, now let’s talk about really holding yourself accountable.

Get Specific

Your brand will fail to live up to expectations if you don’t first decide what you want from it. So get specific and write down what you want your personal brand to do for you. Do you want to be recognized as an expert in something? Is that expressed through your online presence and network? If you’re going to build a successful brand – you have to ask yourself some tough questions up front about your own expectations.

Be Critical

Next, look critically at how your brand might appear to others. Look at people you would consider your peers. How does their online presence and brand come across to you? Are there any individuals or peers that you feel have an extremely strong personal brand? How does your presence compare? Use the relative strength of your online presence to measure your progress.

Finally, are you really dedicated to building a strong brand? This requires a significant investment of time and effort. Carefully consider what building a brand and having a strong (and relevant) online presence will become – in my opinion – your public resume very soon.  In those terms then, you aren’t just building a brand, you’re building a foundation for your career.


Jonathan has broad ranging experience and currently works in eMarketing at Thomson Reuters in the Twin Cities area.  He is a recent graduate of Oklahoma State University where he majored in Marketing.  Prior to returning to Thomson Reuters, where he had an internship during college, he worked for Expedia in an account management role for their North American lodging business. Jonathan is an avid enthusiast of all things marketing, economics, and travel. And, he is a veteran of the United States Marine Corps.  Connect with Jonathan on Twitter (@jonathanpetrino), LinkedIn, and his website.


Related posts:

  1. What If You Don’t Build Your Personal Brand?
  2. 5 Ways You Are Killing Your Personal Brand
  3. Is Your Personal Brand… Personal?

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    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

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