Keep Your Online Brand Consistent

Throughout life you go through many changes. Family, friends, jobs, school, and tragedy all shape you ultimately into a stronger, and more knowledgeable person. An important lesson to learn from life’s changes is to stay true to who you are. This means keeping your personal brand consistent over time.

As you go through different stages; high school, college, grad school, and further down the road; many parts of your life will look different. Yes, your interests and hobbies will most likely change; however, your brand does not have to. It is important for people to not get mixed messages on who you are.

Use the same voice across all online channels. By acting as a different ‘character’ on Twitter and Facebook, you do not have a clear message or brand. Your style of talking may change a bit over time but you want to keep your message consistent.

What do you want to be remembered for? This is a great question to ask yourself when trying to develop your personal brand. If you want to be known for an Award Winning Chef and Blogger with a passion for travel then make sure your personality, logo and image stay the same across all networks, always. Your job can change but your message can stay the same.

It can be tricky to keep your brand consistent and to lose track of the importance of consistency. This strategy will pay off in the end because people will see you as authentic. You will build genuine relationships with others and ultimately find more success.


Emily graduated from the Walter Cronkite school at Arizona State University with a B.A. in Journalism and Mass Communication (Public Relations). She gained experience with internships at a Phoenix radio station and 944 Magazine, where she developed editorial content and coordinated high profile events like NBA All Star Weekend and Scottsdale Fashion Week. She also worked for NBC Universal and was ASU’s president Public Relations Student Society of America. Emily is now an active member of P.R.S.A and is currently working as a social media manager for Rich Chicks, a prosperity-based Minnesota company and Simply Green Solutions, an eco-friendly California company. A Minnesota native, she launched her blog about her efforts on moving to Seattle for a full time PR or social media position and how she used Twitter to make connections. She is passionate about sports, music, traveling, cooking and tweeting! Follow her on Twitter @emilybratkovich and connect on LinkedIn.

Related posts:

  1. Building a Consistent Personal Brand
  2. Your Online Personal Brand
  3. Friending or Following your Coworkers Online?

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    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

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