Learn to Brand

If you want to excel at personal branding, you have to make a commitment to lifelong learning. You have to be able to do something that people value, but what they value will continually change, so you have to be able to continually learn to do new things or to do old things better.

Bret L. Simmons: Learn To Brand from Bret Simmons on Vimeo.

In my last post I recommended Peter Senge’s book “The Fifth Discipline: The Art and Practice of The Learning Organization.” Here is what Senge says in his book about learning:

Real learning gets to the heart of what it means to be human. Through learning we re-create ourselves. Through learning we become able to do something we never were able to do. Through learning we reperceive the world and our relationship to it. Through learning we extend our capacity to create, to be part of the generative process of life. (p. 14)

The most successful personal branders will be those that can learn faster than their competitors. Learn how to learn and you can make yourself and continually re-make yourself remarkable.

When people spread the word about what you can to do add value to what they care about, and they choose to do business with or pay you instead of someone else, you’ll know that you have learned the art and discipline of personal branding.


Bret Simmons is an Assistant Professor of Management in the College of Business at the University of Nevada, Reno (UNR), where he teaches courses in organizational behavior, leadership, and personal branding to both undergraduate and MBA students. He has a Ph.D. in Business Administration from Oklahoma State University. Bret practices personal branding at his website Positive Organizational Behavior where he blogs about leadership, followership, and personal branding. His purpose is “to change your mind about the value of partnering with others to build healthy, responsible organizations where everyone can thrive.” You can also find Bret on TwitterFacebook, and Linkedin.

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  • Dan Schawbel

    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

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    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for just before graduating from Boston University, where she studied journalism and minored in international relations.

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