Make Learning Part of Your Brand

“A good ___________ never stops learning.”  Fill in the blank with anything you want to do, it doesn’t matter: lawyer, doctor, architect, marketer, writer, etc. – you get the point.

Is learning part of your brand?

Of course we’re all learners. If you’re reading this blog you’ve decided to learn about personal branding. If you’re in college right now, you’ve decided to learn about a particular discipline. Most people are learning all the time. But, is it reflected in your brand? Would a perspective employer know how much you like learning new things or be able to understand what types of things you like learning about?

Just as your brand should reflect your personality – it should also include your learning habits. Whatever your passion or chosen career path is, are you learning along the way?

Today, we have access to more people and sources than ever before. You can follow or connect with leading experts in any area or industry. There are more blogs, websites, and videos produced by these people that you could become an expert yourself in any topic you choose just by putting in the time and learning about a topic. This is an incredible opportunity!

Back to folding this into your brand…

Share what you learn and who you learn it from. People never get tired of interesting and new material. Plus, it demonstrates to a potential employer (and everyone else) that you’re interested in learning new things. I heard a quote somewhere – sadly I don’t remember where, but I think it applies well here: “If you’re not interested, you’re not interesting.”

Are you interested? Does anyone know it?



Jonathan has broad ranging experience and currently works in eMarketing at Thomson Reuters in the Twin Cities area.  He is a recent graduate of Oklahoma State Universitywhere he majored in Marketing.  Prior to returning to Thomson Reuters, where he had an internship during college, he worked for Expedia in an account management role for their North American lodging business. Jonathan is an avid enthusiast of all things marketing, economics, and travel. And, he is a veteran of the United States Marine Corps.  Connect with Jonathan on Twitter (@jonathanpetrino), LinkedIn, and his website.

Related posts:

  1. Bring Out the Personality in Your Brand, Part II
  2. Make a Commitment to Your Personal Brand
  3. Learning from LeaderShape

One Response to “Make Learning Part of Your Brand”

  1. avatar Lew Sauder says:

    Sharing information is a major part of the marketing model of the post-recession era. It builds trust within a community and people will eventually buy from brands with which they’ve developed a trusting relationship. This applies to products and individuals – we’re all selling ourselves in one way or another. The more information you share with others, the more others will share with you. This way, every body continuously learns.
    Lew Sauder, Author, Consulting 101: 101 Tips For Success in Consulting (

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