Market Research on the Brand Called You

A good marketer always conducts market research before launching a new product. As job seekers, you need to be doing the same before putting yourself out in the job market.

What are people saying about your personal brand? How can you best promote and position the brand called you in order to achieve optimal success in your job and internship search?

360-degree feedback

Like marketing professionals, job seekers can also conduct their own market reads in the form of 360-degree feedback. 360-feedback is simply that–feedback via your current network.

Who knows you best? What is their overall impression of you? Who can speak to both your character and career accomplishments? As a college student who is in the beginning of building their network, remember that these people are not only past supervisors from part-time jobs and/or internships; they are also peers, faculty, staff, and family.

Soliciting feedback is easier then you think – all you have to do is ask. If you have a LinkedIn profile, it’s as simple as asking for a recommendation from one of your connections. Feedback can also be asked for via a personal email request, distribution of a survey to your network, and/or face-to-face.

Often those closest to you can provide the most insight regarding who you are as an individual. This information not only helps in the development of your personal brand, but also serves as a roadmap for positioning yourself as a strong candidate in your job search. Knowledge is power, and knowing what employers are looking for/where they are sourcing talent from will get you one step closer to landing your dream internship or job.


Heather serves as a Career Advisor for Loyola University Chicago’s Career Development Center. In her role, she assists students and alumni with their overall career development through individual counseling, group workshops, and in the classroom via her Career and Life Planning Lab. Heather’s areas of expertise within the career space include networking, social media engagement, ePortfolios, resumes, and personal branding. Prior to working in Career Services, Heather worked for Sony Music in the areas of Marketing, Sales, and Promotion.She received her BA in Communication & Culture from Indiana University and her MA in Higher Education & Student Affairs from The Ohio State University – GO BUCKS! You can connect with Heather on Twitter and LinkedIn.

Related posts:

  1. Rolling Out Your Brand: Begin With Research
  2. Networking: The Golden Ticket to the Hidden Job Market
  3. Leveraging Social Media in Your Job Search

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    Dan Schawbel, the founder of the Student Branding Blog, is a world renowned personal branding expert, the international bestselling author of Me 2.0, as well as the publisher of the Personal Branding Blog.

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    Chelsea Rice is the editor-in-chief of the Student Branding Blog. She began her work for just before graduating from Boston University, where she studied journalism and minored in international relations.

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