Marketing Ideas and How to Make Them Work For You

Bob Liodice recently wrote an articel for AdAge called A Look Back at 10 Ideas that Changed the Marketing World. Looking at these 10 marketing ideas is a great way to look at your personal branding startegies and implement new ones.

I wanted to look at the 4 most relevant of the marketing ideas in the article and translate them into personal branding steps for you.

Volkswagen Beetle

When VW introduced the Beetle it was not the typical car. Instead of ignoring the negative things they addressed them and turned the negatives into positives, like its small but it gets great mileage.

This is a great strategy for interviews. You will often be asked your strengths and weaknesses. Take your weakness and flip it into a strength. For example I wasn’t as strong in excel as my collegues so I took a class to learn more.

Apple Computers

Apple’s most notorious commercial only ran one time during the third quarter of the superbowl. The commercial, called 1984, had the theme saving humanity from conformity.

As GenYers this is something we must advocate. It is not only where we spend most of our time but it is also where we are experts. Social media is a great tool to network, make connections, find jobs or internships and expand your knowledge. It is also something you can talk about in interviews, because people are absolutely fascinated with it and want to learn about it.

If you are into PR you should check out The web and all of the different social media forms create a way to make connections and get jobs.


Avis famously came out with the “We’re #2, We Try Harder.” This approach is all about honesty.

As our mothers all told us, honesty is the best policy. This is so true in interviews or at your job. Do not lie about what you have done. You will be busted. If you are worried about not having a particular skill be honest but then say that you would love to learn and are a quick study. You can also point out a relevant skill that will help you learn, for example, I already know photoshop and the adobe programs are very similar so it will be easy for me to learn InDesign.

Absolut Vodka

Absolut Vodka was a revolution in the liquor market. In a land of dark alcohols, swiss men pitches a bottle that looked like a medicine bottle, and a campaign that was based around the bottle and a two word headline, one of which was the name of the brand. Pretty spectacular.

For personal branding Absolut’s most important lesson is consistency. The shape of the bottle is omnipresent. For your brand, keep your online image consistent. Also consider using a site like to aggregate all of your social media. This gives you one link to handout and then people can check out all of your stuff.

I hope this helps all of you with your personal branding. Good luck!


Shannon is a senior at Boston University majoring in Advertising in the College of Communication. She has experience working for NBC Universal in New York City as well as PJA Advertising and Marketing in Cambridge, Massachusetts.

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  3. Reference Lists: The Other Marketing Tool

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